Webmasters, Web Hosting, Domain Names

Free Video Blogs

2009-08-12T19:19:00.005-07:00

http://ublog2.com is the best place for free video blogs. Create a free video blog right now, and you can be putting those videos together in less than 5 minutes. Registration is free and instant. Go to http://ublog2.com now and start blogging!

The craze of video on the internet has taken hold, allowing what used to be a for-tv-only media to be streamed straight to your computer. There has been a massive surge in the amount of video on the
nternet to the point where it has become almost unmanageable, and finding worthwhile videos almost impossible.

Free video blogs are a fantastic way to organise these videos in a sensible and logical way. Going to places like YouTube, Google Video, iFilm, DailyMotion, Metacafe, MySpace and GoEar for the videos is a good start for your search. Heading straight for the most popular videos might be a good way to save time finding good ones, but you might end up with more pop videos that you wanted. Even with the less popular videos the voting does indicate if it is really terrible or watchable.

But the question is, once you find these good videos, where are you going to put them?

Will they just sit in your bookmarks in your web browser, where no-one, probably not even yourself will ever look at them again? Will they just be forgotten? Will you add a long, ugly list of links on your blog which no-one will ever actually look at? Or will you go for the best option: free video blogs.

In essence, free video blogs allow you to insert these videos from the big name sites into your own blog, which might just be one of the many amateur blogs, where you can organize them into categories, add something of relevence to the video and allow others to comment on what they see. The videos appear right there on your site. They don't need to click anywhere as the videos will appear right where you want them to, on your webpage, making your commentary stand out.

With free video blogs you don't actually have to worry about the upload and storage of the videos, which is all on the internet already, and served up by the big players on the Internet, you just take that what they have and put it together for all the world to see.

About the Author http://ublog2.com is the best place for free video blogs. Create a free video blog right now, and you can be putting those videos together in less than 5 minutes. Registration is free and instant. Go to http://ublog2.com now and start blogging!

The Potential Downfalls In Internet Marketing

2009-08-12T19:19:00.003-07:00

Internet marketing is, in many ways, for more details visit to www.popups-generator.com similar to all other forms of marketing in the past fifty years. Certainly the dynamics of the Internet make it unique, but it does provide a sense of commonality when viewed from a practical standpoint.

For instance, twenty years ago brick and mortar businesses were concerned about what their competitors were doing and how to stay in the same league. This mentality is found online. When an online business works at pinpointing their competitors
and discovers ways to do certain things better that business stand a better chance of succeeding. This process is part of the marketing strategies needed for successful online business.

Some of the potential downfalls in Internet marketing is to assume that 1) you know what the customer wants intuitively, 2) you know the best methods of reaching these customers and 3) you dont really need to do significant marketing to ensure the success of your online firm.

The end goal of online marketing hasnt changed, but some of the methods have. You still want customers to visit your website, but the truth is you may not always know what the customer wants, you may have to work to learn methods that can actually bring customers to your website and marketing is ESSENTIAL to your online success.

Sometimes the marketing tools you use may not have a very good Return on Investment (ROI). You may think that this was a poor use of your money, but it may affect positive marketing exposure long-term. It is also possible to develop a product that may not actually sell very well, but could reduce the overall profitability of a competitor. This may sound like a strange marketing tool, but you have to remember you are not in the market alone. Understanding your competitor may be equally important to understanding your customer and how to potentially level the playing field.

Contrary to popular opinion you do not have to offer the lowest product cost to find a customer base. For instance, you can visit a common discount store and find cheep hand lotion that is likely to be effective in moisturizing. for more details visit to www.paylock-generator.com However, this wont stop customers from visiting (and spending more) for similar products at an exclusive lotion shop that offers an array of scents and applications.

The same is true of your products online; there may be ample reason to charge more for a product, not the least of which is quality. Trust comes with time, but proper Internet marketing tactics, which are neither easy nor ineffective, assists it.

Know your product, know your customer and know your competition.

About the Author:

www.secretly-spy-

your-internet-competition.com.com

www.achieving-liftoffs.com

KEEPING TRACK OF YOUR LINK EXCHANGES

2009-08-12T19:19:00.001-07:00

All of us want to increase traffic to our web sites. It helps
our search engine rankings, and provides us with potential new
customers. One of the best, and certainly least expensive, ways
to do that is by exchanging links with sites similar to our own.
However, you don't have to accumulate very many links before it
becomes difficult to keep track of them all. Many of them have
similar sounding (or identical!) names, descriptions and even
URL's. Let me suggest a simple way to keep track of them so you

on't embarrass yourself and annoy others by requesting to
exchange links with someone more than once. Create a simple
spread sheet with four columns and no more that 51 rows; one row
for titling your columns, and 50 for listing links. Search
engines do not like link pages with more than 50 links, so if you
make your spread sheet only capable of holding 50 items, you
won't exceed that arbitrary level. Each link page on your site
will be a separate sheet in your spread sheet file. You can
rename the tabs along the bottom to match the page titles on your
web site if that helps you keep track. Your four columns will
be "Title," "Description," "Page/Location," and "URL." Take the
first link page on your site and just type in the info. Copy and
paste may or may not work as some software insists on copying the
hyperlink info as well and makes necessary stuff like wrapping
text difficult or impossible. The page/location column is used to
code which link page you have the placed the reciprocal link
onto, and where up and down the page. For instance, the first
link on your page one is coded 1.01. The 12th link on page 2 is
coded 2.12. The 18th link on page 3 is coded 3.18, and so on.
Once you have done that, have your software alphabetize the page.
The links will then be arranged in alphabetical order so you can
easily find whatever you are looking for. Additions to
not-yet-completed pages can just be added to the bottom, and then
re-alphabetized. Try it!
About the Author Sandi Moses has been involved in internet marketing since
November, 2003. Visit her sites at
http://www.123iwork4me.com
http://www.123-home-based-business-works-4-me.com

Do you have a site map?

2009-08-08T19:33:00.005-07:00

Many websites are using dynamic JavaScripts for their navigation menu.
It gives great usability to website, but there is one problem.
JavaScript menus are not read by search engines.

So any link which is used in JavaScript menu will be invisible to search engine spider.

To ensure that search engines spider find all your links
it is important to have a link to site map on the main page of your website.
What is site map.

It is index of all your pages with link to them and brief description
If you
have more than few pages it is tidious work to create site map each time you add a new page to your website.

To create site map for your website quick a freeware tool can be used.
Site map can be created using this freeware tool
Download Sitemap Creator

This application exports directory structure to a file, can be used to create sitemap of a website, or to print the contents of a folder.
This is free site maps generator, it is desktop application, it is small download only about 50 KB. Download Sitemap Creator the best free tool for creating site maps.

About the Author Free asp scripts,free webmaster tools

Optimizing Websites For Better Placement On Search Engines

2009-08-08T19:33:00.003-07:00

Due to the widespread popularity of the Internet, many online users depend on search engines for acquiring information regarding products and services offered by different businesses. So it is important to have websites that can be easily located by the search engines. Optimizing websites for better placement on search engines is thus immensely significant.

Boost Your Website Rankings

To thrive in online business, your website has to be appropriately optimized. Improved traffic to m
st of the websites is based on the search engine results. Through search engine optimization techniques it is possible to achieve better response from internet users who are searching for your products and services. To optimize the website for better placement on search engines it is necessary to have quality and pertinent website content and targeted keywords so as to create a connection to your products and services, when a user conducts a search through the search engines.

Website optimization is a complex process and utilizes a number of techniques to achieve positive results for your website. These include among other procedures:

Development of Meta tags
Optimization of HTML codes
Creation of reciprocal links
Submission to search engines
Directory submission
Article submission
Blog creation
Pay per click advertising
Regular monitoring and maintenance of reports

To improve your website ranking, it is best to avail of the assistance of search engine optimization service providers. There are a number of companies in the industry offering superior natural SEO services within the allotted time and at affordable service charges.

Acquire Long-term Effects through Minimum Investment

Through search engine optimization process, it is possible to improve your return on investment (ROI). In addition, your website can maintain a top position on popular search engines and enjoy improved traffic for a long-term without making additional investments.

With many of the business owners depending on the cyberspace to market their products and services, website optimization process is gaining more and more importance on a daily basis.

About the Author:

Website Optimization - As an effective and reputable professional SEO firm, Viral SEO Services offers a gamut of search engine placement and optimization solutions for achieving your long-term online marketing goals.

SEO Mistakes list

2009-08-08T19:33:00.001-07:00

Web site optimization, SEO tools, websites, search engine optimization

Website promotion requires certain basics. People often commit common mistakes while promoting their websites. Such SEO mistakes can be avoided or corrected if little care is taken about it. Some of these mistakes are listed as under-

Target the wrong keywords

People often make and define the wrong keywords that are not at all searched. So proper keyword analysis should be done Wrong keywords take you no where. Your Search Engine Optimizat
on Company becomes successful only on choosing the right keywords.

Ignore the title tag

Search Engines give more preference to title tag these days rather than other Meta tags. Some people leave this tag empty. In fact title tag is the most important place to have keywords. This affects your search results as page title does not exist when you ignore this title tag.

Flash website without html

Flash is attractive only to the users but not to the search engine spiders. If you make a flash website to attract the users and strictly want to promote it in search engines then it is better to provide the alternative html version along with it. As search engines can not read the flash content and also not able to index it, so it becomes necessary to create the html version.

Use JavaScript Menus

Search engine do not read the JavaScript. In case you think it is necessary to use it in the website, you should build a site map. You can also build a no script tag. This will make your links get easily crawl by search engine spiders.

Too much concentration on Meta tags

Search engines these days do not give much preference to the Meta tags as it was in the past. You can not ignore the Meta tags but don't spend too much time on it and think to rank well only because of this. These days there are various other promotion methods also available along with the content optimization.

Back link spamming

Back links are always considered as good but people resort to the practices of collecting back links through link farms which could get your site banned. Do not emphasize on quantity of back links rather than the quality links. It's the quality that counts in the end.

Lacks of keywords in the content

some people write the content which has no keywords. These days search engines give more preference to content rather than to Meta tags. So content mixed along with keywords has become important part of content optimization. Use only images for headings

Many people use images in headings with the concept of making an attractive site but in Search Engine Optimization terms images in headings and menus proves to be a big mistake. H1, H2 tags and menu links are important Search Engine Optimization Items which must contain the important keywords or alternative tags in images.

Ignore Urals

some people define the URL without any idea. Define the keywords in the URL. This will give you additional preference over your competitors. Keyword in URL is more important in Yahoo and MSN but Google also gives preference to it when the relative weight of keyword is high.

About the Author

www.reprintarticlesite.com

www.seo.reprintarticlesite.com

Six Ways to Capitalize on the Popularity of eBooks

2009-08-05T19:33:00.005-07:00

The ebook is perhaps the most popular digital product in the online marketplace today. It's not expensive to produce, it can be distributed almost instantly, and the profit margins are extremely high. Those factors provide tremendous opportunities for the creative marketer to explode ebook sales virtually overnight.

The Web has become the place millions of people turn to everyday for news and information about things that interest them. It has also become the new frontier for hoards of people who are serious (or c
rious) about earning an income from home.

The astute marketer can use these two factors in conjunction with today's digital technology to supply a worthwhile need and earn an impressive income at the same time. This scenario is ideal for what I call the "darling product" of the Internet — the ebook.

The ebook has unique features and capabilities that make it the preferred format for packaging and distributing various types of information all across the globe in just seconds.

It is suitable for inspirational stories, tutorials, complex technical information, and can even accomodate graphics, audio files, video files as well as links to Web sites anywhere on the Internet.

Here now are six ways you can leverage these versatile characteristics to sell more ebooks and earn yourself a comfortable income for years to come.

1. Provide Internet users with the information they desire. Show people how to solve a problem, or explain a simpler, cheaper or quicker way for them to get a certain result, and they will naturally look to you as a useful resource in future.

2. Publish articles about important topics in your ebook. A well written article published in an ezine or article directory is a common way for people to learn about you. The author's bio that appears at the end of the article can steer readers to a blog or Web page where they can find out more about what you do.

3. Make a preview available to prospective buyers. It is a simple matter to prepare a preview of your ebook for potential buyers to download and check out before placing an order. You will significantly improve the chance of making a sale if you first allow interested parties to sample your product.

4. Use it to generate leads and capture opt-ins. In exchange for a name and email address you can give away your ebook as a gift. This helps you to build a list of pre-qualified prospects that you can followup with later to offer related items. It also exposes your product to an ever-expanding sphere in your marketplace.

5. Repackage the original information in a different format. The content of your ebook can be reformatted and offered as a multi-part course that is accessible by email, teleconference or exclusive Web site. And you can charge significantly more for this.

6. Establish yourself as an expert in your field. Publishing an ebook will give readers an indication of how much you know about your particular subject and how effective you are at sharing that knowledge. Once they preceive you to be an authority figure in your niche, they will gladly subscribe to your newsletter, join your forum and tell others about you.

The above represents a tiny handful of the many strategies that can be applied to get lots of mileage out of ebooks. With a little effort you can come up with other methods yourself.

But if you simply implement these six techniques on a regular basis, you will be astounded at the tremendous impression they will have on your business growth, your reputation and your earnings.

About the Author Hermas Haynes is an experienced online marketer and founder of the popular Web business resource http://eBizInfoCenter.com where you can find many more marketing strategies, tools, articles and ideas for advancing your online business.

Spyware Adware Protection - 3 Powerful Weapons To Protect Your PC

2009-08-05T19:33:00.003-07:00

For an effective adware and spyware protection, you could always check online for many anti spyware software programs available. A few of them are also available free of cost. Many of the software development companies have contributed a lot of their resources for the structuring of sophisticated and effective anti spyware program for personal computer protection. A few of them are as follows below:

1. Spyware Doctor

The Spyware Doctor is one of the multi award winning tools available for the removal of spyware. It
s available as free trail software and also a paid product version with higher levels of adware and spyware protection. It would effectively remove by detecting the bug and protect the computer from loads of potentially disturbing adware and spyware programs multiplying in the internet world.

The Spyware Doctor could quickly and easily get rid of the Spyware, Adware, Key loggers, dialers and Trojan horses. The On Guard feature that is included prevents new infections from Spyware and provides real time protection. The user gets the protection as he works and would not need manual scanning for detecting the virus. Furthermore the remover tool would remove, ignore or quarantine the spyware that is identified. This tool is available free of cost in the trial version.

The Spyware Doctor essentially is the mostly downloaded and picked spyware removing program. It has been developed by PC tools for removing spyware and is a product from MS Windows. To buy the product, you would subscribe in the Spyware Doctor which comes with a year's license for database and program updates. This is safe software designed for removing the spyware and which is registered for the same. The trial version of this program could be tried as it is available for a free download; however with quite limited functions, distinct to the registered version.

2. MacAfee Anti-Spyware

Before the Spyware software steals your identity from your system, you must ensure to do away with them. People could track you down and monitor all your private moves. This anti spyware could prove to be the right protection required in today's kind of secure browsing area.

MacAfee anti-spyware would soon detect and eliminate malicious applications in a safe manner. It could help eliminating malicious applications like remote control programs, key loggers, browser hijackers, spybots etc which would often be hiding in the system before stealing the user of all his private and confidential information. They often indulge in monitor browsing and snatching of passwords. Online road blocks are avoided with the help of McAfee Anti-spyware, along with preventing adware program triggers along with all annoying ads speed deterioration.

3. X-Cleaner

X-Cleaner is another premier privacy software program solution that is structured by one of the highly trusted names in anti-spyware software technology. X-Cleaner helps in effectively deleting system and browser usage tracks, shreds pictures and helps in generating secure passwords within your PC. It also assists in featuring a unique adware and anti-spy and technology that would remove them completely from your machine. Furthermore, the X-Cleaner has effective inoculation attributes that would help in preventing future infections keeping your system safe for use.

Some key features of this software program include the ability of removing traces of pictures movie files that is already viewed. It could also remove and detect spy software programs that log the private activities online and perhaps undermine personal security online. The X-Cleaner could also search and remove pornographic matter that might contain malicious codes in your machine.

In order to provide the right privacy, the X-Cleaner could permanently do away with files from your system with the help of a military style file shredder. You would be able to stop the theft of password and apparently know if any users are recording or snooping about the keystrokes with the aid of the X-Cleaner!

About the Author:

Abhishek is a Computer Security expert and he has got some great Computer Security Secrets up his sleeves! Download his FREE 88 Pages Ebook, "Keep Your PC Safe From Virus And Data Loss!" from his website http://www.Survival-Today.com/787/index.htm . Only limited Free Copies available.

Online Advertising Vs Traditional Media Advertising - In The Current Global Economic Reccession

2009-08-05T19:33:00.001-07:00

It\'s high time that corporate should cut down their huge advertising expenses and stop charging them ultimately from the consumers on the price of the product or service they sell. Since day one, all those fancy commercials which we see on Television, Newspapers, Magazines, Journals etc. incurs heavy costs to the advertisers which in turn compensates from the public consumers by charging more price on the products or services sold.

It is well understood that advertising or publicity of a product or service is quite necessary to s
read the awareness of its availability or existence and how will it be beneficial to the consumer public. It may be okay during good times in the past where the economy was growing and everyone was affordable to pay whatever the price of the product or service. But as of now, the economy is bad and is not growing the way it did earlier making many people lose their jobs, incurred huge losses at their investments and living under tight budgets. So, it becomes very essential for all the corporate & business houses to control their costs of productions in every possible ways. That\'s when Internet steps in, offering them a chance to carry on their advertisements & publicity even better but with the most minimum costs. There are 14 billion worldwide internet users at current and most of them are educated as well as capable of becoming regular buyers.

Let me tell you a significant advantage of Internet advertising over the traditional one :-
When you run your video commercial or text ads of a particular product or service on television, newspapers, journals etc., your target audience can respond their instant will to buy that item only by calling or faxing or telegramming your company, which they rarely does.
Meanwhile if you run those video, audio, text ads via internet, any user can click at the hyperlinked ads to get redirected to your company website or online store and buy the product or service at instant by using the highly secured online payment gateways which every e-commerce websites integrates. This advantage allows you to measure the actual effectiveness of your particular ads thereby giving you a choice of stopping or upgrading the ineffective ones.

About the Author:

I'm working as a R&D Manager with a leading business solution provider firm in New Delhi, India.

3 steps to becoming an internet marketer on a budget.

2009-07-31T19:12:00.005-07:00

Starting an internet marketing business can be as cheap or expensive as you want it to be. Firstly, you need guidance. Now this can obtained through various means. There are numerous packages that are being sold. Some which are extremely valuable in content, others which frankly are written purely to line the author's pockets.

So how do you differentiate between the two?

It's simple. Spend some time doing some research. You can obtain some very good and FREE information just by going to your search eng
ne and typing in what you are looking for. You will need to allot a fair bit of time to this, but if you are on a budget, this is the wisest way to find your way around the internet. There are many article sites, forums and newsletter sites to browse and you'll find that one piece of information will lead to another. You'll be amazed at just what you can learn.

Once you are savvier with what's involved I would advise you to invest some money in your own personal development. If you decide to be guided by someone of experience and want to buy their information, don't jump straight in, go and join internet forums and seek advice there. Reviews are done regularly on different products and this is an excellent way in choosing the right product for your needs.

So where do you start?

There are basically 3 steps that you will need to follow to get started.

Step 1. Become an affiliate. Affiliate marketing is selling someone else's product for them. There are several benefits to marketing this way.

You don't need to buy, or produce your own product.
You don't need to handle the shipping of the product.
You don't need to deal with any money transfers.
You get paid very healthy commissions on a regular basis for selling the product.

There are many affiliate sites that are FREE to join and will connect you with a product you are interested in selling. It is really easy to do and you can get started straight away.

Step 2. Get your name out there!

There are a number of reasons why you need to start getting known. Building a relationship with the public is paramount. It's not enough that you have a good product to sell. The most important factor in this business is trust. To get the customer on your side and set you apart from the thousands of other people doing the same as you is to gain their trust. If people trust YOU they will buy from YOU!

How do you do this?

Well you have to take the softly softly approach. Give them good and honest information about your product. Don't try the hard sell. Yes, you may strike lucky a few times through the law of averages, but as a rule of thumb, people don't like to feel that they are being bullied.

The best and cheapest way to get known is to post articles on specialist article sites. These are totally FREE and an unbelievable way of spreading your word virally. Webmasters look on them for good content to put on their sites. Once posted on their sites, you have the benefit of search engines picking up your links, (which if you had to pay per click for you own ad, could cost you huge amounts of money!) and all of this is totally FREE!

Step 3. Create a campaign to establish a relationship with your generated leads.

The leads generated via your article are genuinely interested in what you have to offer. They have read your article and want to find out more. This is your opportunity to start building a relationship with them by sending them a series of friendly helpful emails. By applying this technique, you will be gaining their confidence in you, therefore rocketing your chances of making a sale. After all, we all like to buy from someone we like!

About the Author

You can get more quality information in this free 5 part mini course called "How to crack the internet code and profit instantly"- http://www.cracktheinternetcodeonline.com

Important Way To Build A List

2009-07-31T19:12:00.003-07:00

The techniques that I just talked about are great for getting a lot of people to sign up for your list, but there is a better method. The method I'm talking about is selling your own product. You simple set up a page where they are redirected to after they make a purchase.

On this page is your sign up forum. Simply say that in order to get the product that they bought, simply leave your name and e-mail address. Just make sure to give them an option to get your product without signing up for your list.

It's really unethi
al not to give people that option. They bought your product, but they still must be able to get your product without signing up for your list. Some people are repeat customers and they are already signed up for your list. For more details www.confessions-followup-marketing.com They need a way to buy and not sign up for the list again, an error will come up if they give you the same e-mail address twice. Now on to the reasons why this is the best method to use to build a mailing list. One is that you're making money selling your product, while building your list. Some people don't like to put in the time to build a list because they get sick of writing all these free products and giving them away, in order to, build their list. Everyone needs to support themselves while they are building their list.

Another reason and probably the most important reason is the quality of the list that you build with this technique. It doesn't do any good to have a huge list of people that won't buy from you. You can boast a 10,000 person list, but if you only get a hand full of sales from it, it doesn't matter how big it is. Building list this way ensures you that you have some buyers on your hands, not just freebie seekers. More importantly, you have people that have bought from you in the past and will probably buy from you in the future. Repeat business is hugely important to anyone that wants to be successful selling their own products.

Another reason why it's so good is because if you create your own products, you're going to sell them anyways. Why not kill two birds with one stone? For more details www.craigs-list-profits.com You can sell and build your list at the same time with no extra effort given to build your list. The quality of the product and the price are going to be vitally important. Let me first say that whatever you price your products at, always give them this option to sign up to your list.

The best thing to do is create this great product and sales page. Then completely over-deliver, remember that you're building a list and if you over-deliver it's going to really pay off in the long-run.

You must always look to the future and keep the end result in mind at all times. They are going to be much more willing to buy from you over and over again in the future. I've had customers tell me that they will buy anything that I release. I have always provided great products and great value to my customers and they certainly remember your name and products the next time you release one.

About the Author:

www.mailing-lists-manager.com www.autoresponder-money.com

Five Times for Search Engine Optimization

2009-07-31T19:12:00.001-07:00

Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.

1. You can afford free. Index your site with the Open Directory Project. It's free! The Open Directory Project powers core directory services for Google, Lycos, AOL Search, Netscape Search, and lots more.

2. Know thyself
hrough thy customers' eyes. Remember that the words you use to describe your company are not necessarily the same ones that a prospect might use. Sometimes you need to go with the masses when it comes to keywords. Review your keyword list (if you have one), and see if your prospects would even think to search for them. You might even want to (gasp!) ask your customers about what keywords they use.

3. Stay on the up-and-up. Don't cram your keyword tag with dozens of keywords or repeating keywords. It doesn't work. Use 10 to 12 good, applicable keywords.

4. Put it in the Flash can. Don't let your web designer talk you into a Flash intro. Not only will everyone skip it because it's annoying and doesn't provide much in terms of information, it will stop the search engine spiders that crawl your site dead in their tracks.

5. Be more than a welcome mat. Develop unique titles for each of your pages. These titles appear at the top of the web browser window when your prospects or potential investors check out your site. So please, don't use, "Welcome to XYZ Company." This tells them nothing of value, except maybe that you have manners. Use the title to tell what you do, what problem you solve, and/or what the particular page is about. We're only talking about a handful of words per page (10 max), so it's not as painful as it might sound.

About the Author Jennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, Internet and search engine marketing, and PR for companies and organizations large and small. Guinan's background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting. Contact at www.sagestrat.com

How to Prevent Theft of Your Ebooks - Part 2: Stop Illegal Downloads

2009-07-25T20:09:00.009-07:00

If you sell downloadable products (via ClickBank, PayPal, etc.), you need to be sure that no-one can access those products unless they've paid for them.
It's no secret that there are many people out there who will try to get to your download pages without paying for your product or, worse again, will make your download links available for free to others.

So what can you do to prevent this from happening?

Here are a few tips that won't provide 100% protection, but will ensure that the majority of users will not
be able to easily access and steal your products.

1. NAMING YOUR DOWNLOAD PAGE

If you name your download page something like 'thankyou.html' or 'download.html' then it's a pretty simple process for the average hacker to locate your page and download your product. Give your download pages a complicated name that is neither easy to guess, easy to remember nor easy to recognize.

2. CREATE 'NESTED' DIRECTORIES

In keeping with point number 1, this is just a question of making it more difficult for the average hacker to find your download pages.

Let's say you're selling an ebook called "How to Make Your Hamster Happy". Now, let's say you're selling it at this URL: http://www.yourdomainname.com/happyhamster.

In this example, your sales page is contained in the directory called 'happyhamster'.

Now, rather than store your download page in this same directory, you can make life more difficult for the hacker by creating sub-directories (or 'nested' directories) for your download page.

Just create a sub-directory inside 'happyhamster' called, for example, 'srB45n' and another directory inside that one called 'trd12s' (or whatever) and then place your download page inside this directory. In this scenario, your download page would be contained at this, more hidden, address: http://www.yourdomainname.com/happyhamster/srB45n rd12s

Another approach is to place your download page directory in a separate place altogether on your server - thus making it even more difficult for a hacker to track it down.

3. CREATE AN INDEX.HTM PAGE FOR EVERY FOLDER

If you don't have a page called 'index.htm' in the directory that contains your download page, then your host server will display a page listing the contents of that directory.

Here's an example of a directory that doesn't have an 'index.htm' page: http://bizzydays.com/example. As you can see, the contents of the directory are there for all to see (and download).

Your 'index' page can be a regular page from your site or you can make it re-direct the visitor somewhere else. You can see this idea in action by visiting http://bizzydays.com/free. As you can see, when you try to access that directory, you're immediately re-directed to the BizzyDays.com home page.

To create your own re-direct page, simply paste the following HTML code into Windows Notepad (or your web-editing software) and save it as 'index.htm' or 'index.html'. Now upload it to the folder you wish to protect.

<.html>
<.head>
<.meta HTTP-EQUIV="refresh"
content="0;URL=FULL_ADDRESS _HERE">
<.meta name="robots" content="noindex">
<.title>
<./head>
<.body>
<./body>
<./html>

NOTE: I've placed dots (.) after the "<" in all the lines above. This is to ensure that the code shows up properly here. When using this on your web page, remove those dots. NOTE: Be sure to replace the URL with the address you want to re-direct the visitor to.

4. HIDE YOUR DOWNLOAD PAGES FROM THE SEARCH ENGINES

It's amazing how many download pages you'll find via the search engines if you put your mind to it. In fact, one search I just ran on Google turned up two download pages on the first page of results (albeit both from the same website).

To get around this, you need to ensure that the search engines do not include your download pages in their index.

To do this, just place the following snippet of code between the <.head> and <./head> tags at the top of your download page's HTML...(again, remove the dot)

<.meta name="robots" content="nofollow,noindex">

5. PROTECT YOUR PAYPAL ORDER BUTTONS

PayPal is a great service but it has a gaping security hole that affects anyone selling downloadable products.

When you sell via PayPal, even the most amateur of hackers can find out the location of your download page just by looking at the HTML code on your sales page.

One way around this is to use HTML encryption software to render the HTML of your sales page un-readable. While this will stop the majority of hackers, the more determined ones will probably be able to crack the code.

Another approach is to use specialized software like 'PayLock Generator' (http://bizzydays.com/paypal) which creates highly encrypted PayPal order buttons that are very difficult to crack.

6. CHANGE YOUR DOWNLOAD LINKS OFTEN

This one is pretty self-explanatory. If you've followed the steps outlined above, then you've gone some way towards protecting your digital products. It's not 100% protection, however, which is why I recommend changing your download links regularly. This will help ensure that, if someone does manage to access your products, and has been leaving your download links on forums or whatever, then you'll be able to cut them off.

7. PUT A STATEMENT ON YOUR EBOOK

If someone is giving your ebook away for free, it's not a given that everyone who downloads it will be as dishonest as the one giving it away. It's a good idea to place a prominent statement inside your ebook explaining that it's not a free ebook. Ask readers to contact you if they received the ebook for free explaining where they downloaded it. You might consider offering a small 'reward' for taking the time to contact you.

Okay, those are the basic steps you can (and should) take to protect your downloads. If you're worried that this isn't enough, then you'll find some additional resources below that really go the extra mile. (I use these myself so I can testify to their worth).

Just one final point... after you make the changes outlined above, be sure to double-check everything is working okay.
About the Author Michael Hopkins is owner of BizzyDays Ebook Publications.
Visit now to download original ebooks for FREE at:
http://www.bizzydays.com
Jeff McCall is author of Ebiz Bodyguard, one of the most
comprehensive guides to online business protection currently
available. Download a free sample of Ebiz Bodyguard at:
http://www.ebizbodyguard.com

Reasons to Have a Website Redesign

2009-07-25T20:09:00.007-07:00

it is important that you periodically check to see if your products or services are easy to access and buy. If they aren't, it could mean that your website is not effective enough, and that it is time to think of a website redesign.

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It is quite obvious for an online businessperson to have a website and internet presence to succeed in the business. However, it is important that you periodically check to see if your products or services are easy to access and buy. If they aren't, it could mean that your website is not effective enough, and that it is time to think of a website redesign.

If you have a business where your site has increased in size considerably over the years, you have to find out if the website still meets your needs. The addition of information to the site means you have to consider redesigning of the website for re-organization of data, and perhaps elimination of some information. Sometimes, you may also need to add some multimedia information like audio and video to help improve the effect of your message.

Improved site navigation

Another reason for a website redesign is ineffective site navigation. Sometimes as you add content to the pages, you find that the important information of the site lands up buried in the site and difficult for a surfer to access. With redesigned website, you can arrange website content systematically so that surfers have no problem reaching your content.

If your site requires the latest content on the site, you may have to make a website redesign to get rid of outdated data. You may have to revise spec sheets, change all promotional dates and if required, add some new material every week. Remember that a static looking website creates the impression that you are not serious about your business.

Remember that a well made website design gives any business a corporate identity in the business world. So if you have added new products or have changed the focus of your services, you will have to go into a website redesign to get a new home page design. Only then will you be able to get the depth and breadth of your current business across to your customers.

Use of better technology in the website redesign

Computer technology is changing and improving every other month. So if you had created your website 1-2 years ago, you will most likely need a technology update for your website. This is possible through a website redesign, especially if you had started your website using a very basic site with hard coding of everything.

Whatever the reason for your website redesign, it is better to go into a redesign by doing some prior research. You will have to get some information about the needs and demands of target audience through usability tests, feedback from visitors and online surveys. This way, you will be able to get ideas for a better website redesigning.

Remember that though you will be redesigning your website, don't just scrape away the old website. Keep the old design as a backup folder to be loaded in case the new design fails to generate website traffic. With these thoughts in mind, you may as well have a website redesign done to generate increased traffic and better business for your online business.

About the Author John Mahoney is a freelance author who writes about various technology related subjects including web site design . For more information about John visit his website:www.techstore.ie .

Can You Fall Prey To Scam-Artists? You Bet You Can!

2009-07-25T20:09:00.005-07:00

Have you fallen prey to one or more perverted predators, selling you their latest "get rich quick" scam? Do you want to learn how to avoid that very unpleasant experience?

Overview

Why are we vulnerable to Internet scam-artists? The numbers of Internet users are increasing dramatically, and this incredible growth attracts all types, including scam-artists. It is imperative that you learn to protect yourself.

It boggles the mind the number
of people that are now using the internet. As of January 2008, according to Internet World Stats, there are over 1.4 billion Internet world users and over 246 million of them are in North America.

During the last 8 years, the numbers of users has grown by 127.9% in North America and by 290% in the world. The present numbers of users only make up 21% of the world population.

Can you imagine what lies ahead?

What Are Scam-Artists

With this tremendous internet user growth, of course, summons both the good and the evil. Unfortunately, scam-artists have wormed their way into the internet. You may have even fallen prey to one or more of these perverted predators, selling you their latest "get rich quick" scam.

The dictionary's definition of scam is "a ploy by a shyster to raise money, a fraudulent business scheme, deprive by deceit".

In the Internet world, the word scam-artist to me is best described as one who attempts to intentionally mislead a person or persons into buying a worthless product for the sole purpose of taking their limited supply of money.

Elie Wiesel said, "There may be times when we are powerless to prevent injustice, but there must never be a time when we fail to protest". We must protest against those who deceive us.

How To Protect Your Self From Scam-Artists

To identify a reputable website operated by an honorable owner/merchant, your undivided attention is required.

Remember the old adage - Do not Judge the Book by Its Cover. Well, it applies when you are selecting a merchant. You need to judge the website, judge the company behind the website and listen to your feelings and impressions operating at your subconscious level.

Secrets Of A Reputable Website

To judge the website, you ask yourself does the website look professional. To make this determination, you look for the following:

Does the website format to your screen;
Does it redirect to another website;
Does it take to long to load;
Does it have an intro before the real page;
Does it have auto play videos without closer;
Does it consist of only test pages;
Does it show loading bars;
Does it show very uninformative text;
Does it show mostly ads on top;
Does it include sound without closer;
Does it contain broken links;
Does it have spelling and grammatical errors;
Is it not easy to navigate;
Does it have unorganized pages;
It does not state price until ordering;
The ordering is not quick and efficient.

If the website has, any of the above, then by now your elevated antennae should be resonating.

What Is Hidden Behind A Reputable Website

The second part of the equation is to obtain a sense of who is selling you the product. A short description of the person and a photo is helpful.

If it is a company, then a link to "About Us" is very useful especially if it provides history and who is involved in the company. To acquire a better sense of what is behind the site, gather the following:

Look on the website for one or more of the logos issued after submission and close scrutiny of the site by Truste, BBonline.com and Better-Internet-Bureau;
Make sure there is a privacy policy; read it and determine if it is vague or indecisive;
If user information is required, does the policy state exactly how your information is going to be used and will the forth coming email from the owner or merchant have an opt-out mechanism;
Make sure there is an owner or merchant's contact page. Does this page provide the merchants address, email and phone number;
Search for an unbiased reviews. Do not just rely on testimonials. Best place to obtain 3rd party review is to check latest reviews on forums. If you are dealing with a company and not an individual, check the BBB (Better Business Bureau);
See if the product owner offers a fact page (FAQ). Is the fact page helpful;
Send an email and see how long it takes the owner to respond or does the owner respond at all;
Ask the owner how often the product is updated and if future updates are free;
If the product is digital, check the products owners' status on ClickBank and if is not digital, check the owner's status on Commission Junction.

How To Listen To Your Inner Self

The third part of the equation is to listen to your inner self. To listen to you feelings and impressions operating at your subconscious level, you need to ignore the constant analyzing, rationalizing and out right arguing your conscious mind does to stop you from relying on your inner voice.

Dr. Martin Luther King Junior said, "Take the first step in faith. You don't have to see the whole stair case, just the first step". Your first step of faith is listening to your inner self.

Dr. Ronald C. Bissel of Self Growth says that each time you listen to the wisdom of your voice, you are given new insight and are taken deeper into the spiritual aspects of your consciousness. Your inner voice creates a connection with your Creator that transcends our physical world. Understanding its value in your life will lead you into a deep level of trust.

How does this apply to buying a product from a reputable website? Your first impression of a Sales Page should not be your only guiding light. It may have the right colors, say all the right things and have great testimonials, but before you buy, be a diligent shopper.

Just to reiterate. Conduct an intensive observation on how the website looks, how organized is it and is the website functional and efficient. Then investigate as to what is behind the website. How reputable is the merchant and what do third party opinions say about the product and merchant. Then, of course, listen to your inner voice. Remember, your money matters, so be prudent purchasers.

About the Author Mike Flynn is an Internet marketing addict; dedicated to building a long lasting, financially successful relationship with fellow affiliate marketers. Discover how to earn 75% to 100% profits at M-ProMarketing.

The Future of the Britannica - Interview with Tom Panelas

2009-07-25T20:09:00.003-07:00

Tom Panelas is the Director of Corporate Communications of the Encyclopaedia Britannica

Q: Would you agree that the Britannica and the Encarta cater to different market segments and that the Britannica provides more in-depth coverage of its topics while the Encarta is a more complete, PC-orientated reference experience? If so, what is the market positioning of the Britannica's Elementary and Student Encyclopedias?

TP: The most important thing about Britannica's Ultimate Reference Suit
is that is has three encyclopedias -- one for every reading level - and therefore can be used profitably by the whole family. So, yes, the Encyclopaedia Britannica itself is the more comprehensive encyclopedia, but realize also that the Ultimate Reference Suite also has Britannica Student Encyclopedia, created for the same age range as Encarta, and Britannica Elementary Encyclopedia, for younger readers.
So our positioning is that Britannica serves you from grade school to graduate school and beyond.

Q: Both encyclopedias offer an embarrassment of riches. Users find the wealth and breadth of information daunting and data mining is fast becoming an art form. Encarta introduced the Visual (Virtual) Browser and Britannica introduced the BrainStormer to cope with this predicament. Are there any improvements - or alternative solutions - planned in future editions?

TP: The 2006 edition will include search enhancements to BrainStormer. They're under development right now, so I don't have too many details. We also have some unique indexing systems that underlie the structure of the Britannica database, which our indexers have been at work on for years. We expect these to be the basis of some powerful search and
browse applications in the years ahead.

Q: How does your product strike a balance between browsing and research? Is one activity encouraged over the other?

TP: Most people like to do keyword searching, so we try to keep that working sharply, but we have also tried to introduce as many other ways to access information as possible, such as subject browse, index browse, atlas, timelines, and BrainStormer. People have different learning styles and different preferences for how to find information. We try to indulge all of them.

Q: The Encarta and the Britannica offer competing models for interacting with the Internet. Both offer updates - the Encarta weekly or bi-weekly and the Britannica 2-4 times a year. Both provide additional and timely content and revisions on dedicated Web sites. But the Encarta conditions some of its functions - notably its research tools and updates - on registration with its Plus Club. The Britannica doesn't. Are you considering a change in your approach?

TP: We're not.

Q: The Encarta incorporates numerous third-party texts and visuals (including dozens of Discovery Channel videos, hundreds of newspaper articles, and a plethora of Scientific American features). The Encarta's multimedia offerings are also impressive with thousands of video and audio clips, maps, tables, and animations. The Britannica provides considerably more text. Is the Britannica planning to follow suit or will it remain mainly text based?

TP: Well, I wouldn't say we're "mainly" text based - we have added a lot of multimedia over the years, and we've won some awards for our multimedia - but we will continue to offer comprehensive information for all ages. When you come down to it, the information that really matters in reference works is words. We'll continue to add multimedia as well, space permitting, but covering a topic thoroughly and properly comes first.

Q: Will the Encarta/Britannica integrate with new desktop search tools from Google, Microsoft, and others?

TP: Yes, that's a priority for 2006.

Q: In the editorial process, how do you cope with contemporary and recent developments, minority-sensitive issues, and controversial topics (such as abortion and gay rights)?

TP: This question calls for a treatise of its own. We have advisers all over the world consisting of the top scholars and experts in all fields, and with their help we try to bring reason and evidence to bear on developing the best approximation of truth that is humanly possible. Yes, it's hard work, because people disagree on many things, but it can be done reasonably well if you're determined. We strive to the extent possible for coverage that are universal - that is, it takes all major perspectives around the world into account and does not favor one "civilization" over another. One thing we insist on in all of our encyclopedias, regardless of language or what country they are published in, and that is that coverage of a topic be consistent everywhere. Like our eighteenth-century forebears, we believe that there is such a thing as truth and it is possible for humans to know it. Creating an encyclopedia is one of the ways humans do that. So we don't have different "truths," plural, for different countries or markets. We don't pander to local sensitivities or myths by covering a topic one way in one country and a different way in another.

Q: What features cater to the needs of challenged users, such as the visually-impaired?

TP: Most of the navigational features for which most people use the mouse have keyboard equivalents. We plan to do more in this area. We have concentrated in recent years on making our school and library products compliant with the U.S. Americans With Disabilities Act because the demand for this in that area is so strong. We are now turning to doing similar things with our consumer products.

Q: The atlas, dictionary, and thesaurus incorporated in both products are outdated. Why not use a more current - and dynamically updated - offering? What about dictionaries for specialty terms (medical or computer glossaries, for instance)?

TP: Sam, Can you give me examples of outdated dictionary information? We haven't seen much demand from our customers in specialized dictionaries.

Q: Both encyclopedias consume (not to say) hog computer resource far in excess of the official specifications. This makes them less suitable for installation on older PCs and on many laptops. The Mackintosh interfaces are also clunky. How can and will these limitations be tackled?

TP: We plan to improve speed and performance in 2006, especially for Mac, since we seem to be the only ones these days with a Mac version.

About the Author Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He served as a columnist for Central Europe Review, Global Politician, PopMatters, and eBookWeb , and Bellaonline, and as a United Press International (UPI) Senior Business Correspondent. He is the the editor of mental health and Central East Europe categories in The Open Directory and Suite101.

Viruses - Pure Fun or Pure Evil?

2009-07-25T20:09:00.001-07:00

Have you ever been a victim of a virus attack? I have. Several times infact. I'll try to explain a way to spot these kind of computer diseases. Maybe is your computer running slow, or it seems to be loosing files or folders, or you happen to notice that your personal settings for your programs change without your help. Maybe you don't think much over it, and just correct them to what you like them to be. Well, you could be pretty sure that these settings doesn't change themselves.

So, if you didn't change them,
hen somebody else did. Or a virus. A little piece of software has sneaked in through your computers backdoor, and begins to follow the exact instructions its creator(s) gave it. In some cases it could be to make trouble for you by deleting files you might need sometime in the near future. Your system could work properly, without any errors and you won't even notice that anything is wrong with your computer. But one day you get repeated error messages, or you experience problems to run certain programs you use. Or you maybe you notice that you have lost documents or other files that you use, and you are 100% possitive that you did not delete or move them. This is when you could be atleast 99% sure that someone, or something is disturbing your system. In most cases this happens to be a computer disease in form of a virus infection.

Therefore it is very important to protect yourself and your system against viruses. I bet you don't want your work to take the triple amount of time because your computer is running slow, or to even disappear entirely from the face of the earth. A good thing to practice when you use your computer as a workstation is to take backups of your work. And I must urge you to store files or folders on a separate disk in addition to your main drive. (For example you save your work to your computers harddrive, and then burn it over to a cd, or copy it to a flash disk. In the case of a virus infection you could atleast be able to save your work if your computer is wasted. So, remember backup.

This brings us over to another aspect of viruses. That is about the highly destructive ones. Most of them are stopped by anti virus software before they gets to spread too much. But some of them are really tricky and surprises a huge number of users and systems before it is taken care of. The companies that develop anti virus software always have to look for new viruses, because hundreds and even thousands of new ones are created every day. Every minute someone on this planet are focusing their energy on one thing. Guess what.

?! The making of a new disease they can spread around the globe. This is why I ask the question; Is viruses pure fun or pure evil?My personal guess is: None of the above. I think there is a combination of the really old part of mankinds mentality that is to fight or cause troubleif we are pissed about something, and the creative minds that construct these sicknesses to make trouble for most people possible. They get the feeling of having the upper hand, and that they have done some damage. The only problem for them is that virus creators won't see the despair in your eyes when you realize that you have lost your latest week of work because of their creating. The only thing they can do is to monitor the global expand of the infection, and look at statistics on number of infections, computer crashes and so on. But mostly I think they are just having a really good time just by knowing that a lot of people are suffering huge losses after they did a "good job", because this was their intend in the first place. To conclude this little article I feel that I have to explain to you once more the importance of a proper anti virus solution installed on your system, backups of the things you care about, and that you know that some viruses are a joke, but some will really cause you serious trouble. By visiting the website link below you will find more useful information about viruses, and other threats that exists online. There are also a collection of quality protection software at very reasonable prices.

About the Author Raymond Johansen is CEO/Founder of FreePcAssistance.com. - A website dedicated to online security. Visit our website to find out why is your computer running slow or if you would like to download a great free spyware removal tool

Paid Survey : Are there Benefits in Free to Join Sites?

2009-07-18T19:35:00.009-07:00

A paid survey is a great way to move out of the corporate world and into a home based business. Many advantages come along with choosing to do this type of work.

Work at home

Turning in a paid survey from your home and getting a check or other monetary compensation from your completed work seems like a very profitable way to work at home. You reduce or eliminate many of the expenses associated with going off to work each day to an office or factory job and the work can be quite easy to ac
omplish. There is no special training or educational level required to do the work. You can do as many or as few of the income producing surveys as you wish. You don't need to dress up for the work unless you want to do so.

Work in your spare time

When you work at a paid survey, you don't have to work more than a few hours per week in order to make a good living. Just pick out a few of the surveys each day to complete prior to your commute or after the kids are in bed for the night and you will add much needed income to your monthly revenue. If you just want to add income to the household budget for a stay-at-home parent, this type of income is a great answer for many people.

Work full time and schedule your hours

Whether you work full time or part time doing a paid survey job at home, you have the option of working only when you want to do so. You don't have to be on the job at 8 am each morning, and are not required to fight the 5 pm commuter traffic in order to get home each evening. Actually, a full time job can usually be accomplished in just a few hours each day. You can hit the surveys hard during the first two or three days each week and enjoy weekends that begin on Thursday each week.

Earn good income

The income you receive from a paid survey will vary according to the type of survey, the company that is commissioning the questionnaire and the length of time that is required to answer the questions. It is not unusual to receive $3 to $5 per survey. Longer panel studies requiring more time can pay $75 for your time. Sometimes surveys are paid in products or product coupons that you can redeem either through the mail or at a local merchant. Another way to get paid for completed surveys is through the accumulation of points at a clearinghouse site that offers some nice payouts for points

No financial investment required

When you elect to do a paid survey, it's not like other work at home opportunities--there is no fee charged up front for you to receive your survey. Instead, it's a straight trade, your time for cash or products. You won't have to pay for special equipment or supplies--all the information and activity takes place online. If you have a computer with internet access, you can do this type of work easily. You can be started within a few minutes after making the decision to begin work.

About the Author

Although there are many types of work at home opportunities on the internet, the best resource site for online surveys can be found at Get Paid for Surveys or Paid Survey. Tips, hints and cautionary information allow you to choose some of the best free to join survey company wisely.

Successful Internet Marketing Tips

2009-07-18T19:35:00.007-07:00

Everybody has their top tips for whatever it is they're into. For me, it's Internet marketing. I've been doing this for almost five years and during that time I have discovered that there are certain things that are absolutely critical to successful Internet marketing. Without these three things, you have almost no chance for any real success. So if you want to discover my personal ABCs, keep reading. They are absolutely the top of MY list...and should be at the top of YOURS.
A - Advertising. I have been telling this to mark
ters for years on end. Some get it, some don't. So let me give you the Readers Digest bottom line. You can have the greatest product in the world. It could even be a cure for cancer. If nobody knows about it, guess what? Nobody is going to see it. For more details www.podcasting-made-easy.com.And unless you advertise, nobody WILL know about it. Now, there are many forms of advertising online, but without a doubt the most effective forms are article marketing and forum participation. These mediums will get the word out faster than just about anything else. Advertise or perish.
B - Business Plan. If you want to really take your Internet marketing to the next level, you must have a plan. Sure, you could wing it if you like. But trust me on this, winging it is going to make you nickels and dimes at best. Those who come up with a solid business plan are the ones who are the most successful. For more details www.squeeze-page-profits.com.What's a solid business plan? For starters, you need to map out what you plan to do from beginning all the way to the final step. That includes what you're going to create or promote, how you're going to promote it, how you're going to follow up and so on. There are experts in the area of developing a business plan. Find one. Make a plan. You'll thank me for doing it.
C - Communication. Like it or not, this whole business comes down to communication. Your sales copy, your email ads, you autoresponder followups, even your support emails to and from customers. If you can't effectively communicate with people, you're going to have a very hard time selling to them. Developing killer writing skills does take time, but if you put in the effort, you'll find that it will reward you many times over.

About the Author:

www.achieving-liftoffs.com

www.auto-hits-machine.com

Seven Red Hot Tips for Linking

2009-07-18T19:35:00.005-07:00

Whether your planning a link campaign or looking after your own web site, link building has always been one of the most important aspects of SEO. Gareth Davies offers another Seven Red Hot Tips for Linking to help you get the most from your link campaign.

1. Vary the keywords in your link 'anchor' text

Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sit
s to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two.

If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell 'blue widgets' then you could also use link text like 'cheap blue widgets' or 'blue widget store'. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being 'fake links'.

2. Set up your link information differently - create a link in context

Typically people set up their link information in a very similar way, however you could offer your link information with the hyperlink inside the description instead of at the beginning.

Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place your descriptive hyperlink inside it.

One reason for doing this is that it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information, that way if some sites can't support the layout you still get your link.

3. Vary where your links point

Try to vary where link partners point to on your site. It's fine to have the majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise the profile of more pages on your web site.

4. How to find potential link partners from your competitors

If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume the latter.

Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar.

linkdomain:www.mycompetitorwebsite.com

This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links.

5. Alternate your description text

This is often overlooked, but there is no real advantage to be had if the description text supporting your inbound links is always identical. To avoid the possibility of a description ever being seen as 'duplicate content' alternate it when you can. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction.

6. Link to good related content from your web site

It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject. Linking to informative related content is useful for visitors and search engines quite like it too.

7. Seek out directory links

Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a 'directory of directories' at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some of the directories are free to get listed in whilst others may charge a fee.

About the Author Gareth Davies is a web design consultant based in London, UK. For information on web design services please visit http://www.garethsketty.com or if you have any questions about this article or its contents please email Gareth at garethsketty at yahoo.co.uk

Optimize Your Business Potential - Discover The Process Of Search Engine Optimization

2009-07-18T19:35:00.003-07:00

How are your customers finding you? Do you advertise locally? Are you on the internet? Are you listed in the phone book? Or do you just keep your fingers crossed hoping someone will walk by your storefront, realize they need your product and stop in for a sale? If you are like many companies today, you rely on the internet as a secondary contact point for your customers to find you - but how do you know they are looking for you? Do they know where to look?

As a seasoned marketer and a certified Search Engine Optimization and Internet M
rketing Expert, I have learned and experienced the benefits of knowing how to properly and effectively benefit from positioning my products and services on the internet. Experiencing what a "human" salesperson can do for me and seeing what having my website perform as a 24-7-365 sales person, I have significantly experience the growth in my bottom line sales and have quickly realized that positioning my website to be effective is Much more cost effective than building a team of "human" droids to peddle my products and services. If you want to quickly increase your sales and your overall net bottom line you will really benefit from reading this introduction article on why and how you and your business can optimize your business potential by properly positioning your products and services on the internet.

Generally, when a customer searches on the internet for a product - they search the product category - not the business name (unless they have previously come into contact with the name of your business). Or they may know your business name, but maybe your website URL is different. Are you a .com, a .ca or a.net? The process of search engine optimization can help you to increase traffic to your website on general topic searches through the use of effective keywords. Although, the topic of search engine optimization can be complex there is a certain process you can follow to help you preparing your website to getting on the right track for optimal optimization!!! Are you ready to optimize your business potential? Follow these three easy steps: Site review, keyword search, and competitor search.

For website review, you simply review the site map of your website. What are the contents that you have on your website and the relevancy to your business? Remember that you stand a better chance increasing your page ranking by providing search engines with good quality content - so make all your page content count.

Once you are comfortable with the set up of your website - next begin to develop some keywords that you think your customer would type into a search engine to land on your page. This is where you are going to need to get your creative juices flowing. Try to avoid general overused keywords and go for more specific logical choices. For example: don't use the word insurance company when the search results for that keyword phrase are in the millions - try for something more specific and localized, or unique to your product, like Insurance brokers in California.

Lastly, whichever keywords or phrases you decide to implement in your web pages, you should always do a competitive search on the words you are using. If over a million websites contain the same phrase you risk getting lost and if your listed on search result page 22... chances are your potential customer has found another website. Also, research which pages are coming up in the results - take a few minutes and look at the top 8-10 results in a search and see if you can identify what these companies strategies were. Maybe they've used search engine optimization, but then again... maybe they didn't and it's just luck or another factor for their placement in the search results.

Optimize your business potential is not as easy as it may seem. Of course, these three steps are just the beginning to the process of Search Engine Optimization. And even these steps have steps within them. The process of search engine optimization can begin to get overwhelming if you are not familiar with the strategies of effective optimization. But when you get stuck, you can always look into a certified search engine optimization service (you'll know you've found the right one when you search for them and they are the number one search result).

Knowing http://www.mainstreammarketing.ca/SEO-Process how to optimize your business potential using the internet does not have to be a mystery any longer

If you know that you are responsible for your own http://www.mainstreammarketing.ca/search_engine_optimisation success in business then perhaps you are ready to begin your discovery of this invaluable new and effective way of marketing

Affiliate Marketing Versus Network Marketing (MLM): Income Formula Revealed!

2009-07-18T19:35:00.001-07:00

Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?

The difference is best explained in terms of the way compensation is structured to pay for performance. Because of the many hybrid forms of compensation payments available now on the internet, to a newbie scouting for business opportunities, it is easy to get confused over the many terms and definitions used. In evaluating compensation plans, it is
essential to understand the subtle difference between the two models. Ultimately, you want to understand…which model yields more income?

What is affiliate marketing? Affiliate marketing is usually done online. In its simplest form, affiliate marketers are compensated on a one time transaction only. Unlike products offered in a MLM business, affiliate products are often ones that a customer would only need to purchase one time. Thus, the more the affiliate marketer sell, the more they make. This is quite akin to direct sales albeit made via the internet.

Affiliate marketing has a compensation plan based on performance measures. For instance, if the affiliate marketer is successful in the form of sales, clicks, registrations, etc, he/she gets rewarded. The desired action as a means of compensation is already pre-agreed upon by the affiliate merchant and him/her.

In a short space of time, the affiliate marketing model has also evolved to a 2 level (or in some cases, up to 5 levels) compensation plan. In the popular 2-tier version, for instance, you (as an affiliate of a particular e-book merchant) will earn commission when you sell a book to person A and if person A signs up to be an affiliate and manages to sell to person A1, you get compensated too, in addition to person A.

Let's now go on to talk about what network marketing is. In the network marketing model, the compensation plan works in a similar fashion, except that compensation by the sponsoring company can be paid up to several, several or unlimited levels. The number of levels and restrictions in terms of payout is very much dependent on the arrangement offered. As arrangements can vary from one company to the next, this makes comparisons of the various compensation plans available out there difficult. So be sure to read all the fine print!

At any level, a network marketer has the potential to earn a direct referral fee for directly recommending someone and a leverage fee when one of his/her "downlines" is successful for referring friends to the same network. In the popular binary plan adopted by many network marketing companies, each person in the network has two "legs" or "downlines". If more people get referred to the network, they automatically go below the "legs".

Ongoing customer use is what creates the real residual income in network marketing. The MLM business can generate earnings for a very long time even after the initial years of hard work and investment. With a solid network, residual income is assured at each renewal period of a "downline". If the product or service involved in is one that has to be reordered at each renewal period, income should just keep coming in like clock work.

How does the difference in affiliate marketing and network marketing translate into in terms of building your customer relationships and your earnings power? In the network marketing model, to ensure that your "downlines" renew at each period, you must ensure that you build up a good relationship with them. It is essentially a people-build-people and a leader-build-leader business. The ability to generate huge sums of money is increased exponentially when the network grows. The potential to make huge sums of money is thus greater here if you can employ the efforts of others to help grow the business vis-เ-vis the affiliate marketing model. In affiliate marketing, your earnings ability is limited by your own direct sales plus an additional of 1, 2 or up to 5 levels of leveraging efforts.

Having described the above, it would seem that to maximise your income, it is best to join online network marketing programs as opposed to affiliate programs.

Nope...I don't think that's really the case either.

Affiliate marketing is best described as an entry to online network marketing. Affiliate products are easier to sell, likely to involve one rather than an array of products and therefore, less expensive. For instance, an e-book is likely to have an associated affiliate program while access to a membership site of digital products is more likely to pay for recurrent renewals of membership.

In conclusion, there is always no harm in joining different programs whether affiliate or network marketing ones. Just be sure that you understand how you are paid and channel your efforts accordingly. Afterall, your goal is to build multiple sources of income. You have a choice to represent what or which combination of products/programs work best for yourself.

About the Author Evelyn Lim is an online business entrepreneur. She publishes a free weekly newsletter "Mapping You to Success" for aspiring e-biz owners. The aim of her publication is to equip readers with the skills to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com

10 Reasons To Go Online To Seek Love!

2009-07-16T19:20:00.009-07:00

Have you ever thought of joining an online dating club to look for the love of your life but not so sure if it's for you? I believe in online dating clubs or site and I will tell you why I firmly believe it fits in with our modern day lifestyles. Few years ago online dating was regarded as a myth. Though some people were using the internet as a method of dating, they never discuss it with their friends or colleagues for fear of being reproved.

I remember a friend of mine who was embarrassed to tell me that she had joined an online
dating club. At the time, I was rather surprised at her move because she was an attractive girl who would be considered quite beautiful. However, after discussing with her I later understood why she had decided to try this method of dating; according to her she was just tired of meeting slackers who were only interested in sexual relationship and would not commit to a serious relationship.

However, when she went online, she met so many suitors though she has no desire to date some of the men who contacted her, there were quite a few she was interested in. In the course of her online dating she was able to establish a serious relationship with someone who lived 100s miles away from her. After the initial exchange of mails and photos and several hours of phone conversation, they decided to meet each other. And it was the beginning of a lasting love relationship that ended up in a marriage.

So if you are one of those who are not convinced that online dating works, I have listed 10 reasons why I believe this is the best.

1. With online dating, there are many fishes in the ocean as you have 1000s of partners to choose from.

2. If you are the shy type, you don't need to get dressed up wearing expensive perfume for a night out. You simply put on whatever you feel is comfortable and clean.

3. You can log on at any time of the day to suit your schedule if you work unusual hours. There is always someone online waiting to chat with you.

4. If you start dating someone and you find that they are not what you are seeking for, you can easily terminate subtly and choose another partner.

5. Membership of online dating club offers great opportunity of meeting different people even from different countries whether for friendship or love.

6. If you are single and looking to find a life partner from another location,you don't need to travel out from your location you simply go online and meet other singles who are also searching.

7. With online dating, gives you the time and opportunity to find out more about someone before arranging a date with them which is not so if you had met them in a bar or night club.

8. We now live and date very differently from past generations where the traditional place to meet people was in nightclubs, parties, at work or through friends. By joining an online site you are not excluding these avenues but simply extending your opportunities of meeting someone.

9.With online dating partner, you needn't wait until the weekend to meet your partner, you can always meet online, chatting and talking. Thanks to the power of internet.

10. Finally, a month's subscription costs less than a night out and gives you hundreds of opportunities to meet your perfect partner - every night!

About the Author:

Now that you know these great opportunities why dont you give online dating a try? CLICK HERE TO REGISTER TO THE BEST & MOST REPUTABLE ONLINE DATING SITES

Sorry, Dmoz is not Home - Please Leave a Message.

2009-07-16T19:20:00.007-07:00

That's exactly the message I feel I am getting every time I visit Dmoz.org to try and list another website into its directory. You visit the site, leave your directory submission (your message), and never hear from them! Yes, it takes a long time to have your website reviewed for submission and it gets you thinking if they are even home in the first place. I have had many questions and complaints about Dmoz and have tried to answer them as correctly as possible. But the common question is "when will they return my call?"
/p>

For those of you who are new to the term "Dmoz", it is the Open Directory Project which is the largest and most comprehensive human edited directory of the web. For your website to be accepted into Dmoz, it has to be reviewed by a human editor. If accepted, then your site is seen as a trusted source by search engines, especially Google. Combined with some SEO work, it will give you that extra boost within the rankings, however the only problem is that the editors take a long time to review the websites.

If you take a look at how many volunteer editors they have (71,816 last time I checked), compared to the number of website submissions they receive (we're talking hundreds and thousands of websites), then obviously it will take a long time for the editors to get around to yours. To add to that, theses editors work for free and each one is assigned to a certain category for reviewing websites. The worst case scenario, you have a new website that has just been submitted to a category with the least number of editors monitoring it, which explains the long waiting time (up to 2 years, if not longer).

When Dmoz first started (1998), it took no longer than 6 weeks to have you website listed into their directories. With demand now running high, the wait is a lot longer and editors are a lot more selective. Never the less, there is no need to get frustrated as there are alternatives to gaining links from a combination of other sources that are just as effective as a link from Dmoz. For instance, you can submit your website to various directories such as Yahoo! and find many other resources on the web on ways to improve your link popularity. If you perform any search and look at the top five websites, you will notice that in most cases these websites do not have a Dmoz listing. This shows that some ethical SEO work and incoming relevant link building will get you those desired ranks.

Having said all that, there is no need to wait for Dmoz to come around. All focus should be diverted on other ways to improve your search engine rankings. If you don't hear from Dmoz, then there is no reason to get frustrated on their lack of efficiency, for your goals can be much easily attained through other sources. On the other hand, if you do hear from Dmoz, take it with a smile and be sure to make good use of their listing with some search engine optimisation for your website.

About the Author David Touri works for SEO Sydney, aiming to improve search engine placement with search engine placement services (including link building) for websites in Australia and overseas. He is currently working on the Loaded Technologies website, who specialise in web eCommerce design.

Search Engine Placement

2009-07-16T19:20:00.005-07:00

SEO services and web copywriting goes hand in hand. One is of no use in the absence of other. Apart from writing search engine friendly content, SEO services include various technical subjects, quality inbounds links and other relevant details. However, copywriting is one of the main functions of SEO services since the start of multiple search engines. Without proper content, SEO services is of no use because after all content is the prime factor that is capable of retaining readers interest i
the site. Higher the number of visitors higher is the SEO ranking, which further ensures development of business.

All SEO services revolves around the content and it is often said that “content is king” which is true. The content referred here is not the same content that we write every now and then, but it is a commercially oriented content which is written with business point of view. The uniqueness and ability to provide all the details needed by visitors decide the SEO ranking of the website. SEO services provide all the relevant details required to make your site visible over the net. These SEO services include keywords research, link popularity, and website designing, so on.

Although good content is highly needed to get better SEO ranking, however one should not forget that visitors can only reach your website if SEO services ensure search engine friendly design and navigation to get better links. If there is no link to redirect visitors to your website then there is no point for writing good content as nobody will ever think that your site had existed. So, apart from using good readable content adequate keywords specially searched by SEO services providers is of maximum importance for the development for your business. SEO services make sure your website get a significant place on the web and you earn huge profits.

Find more information on SEO services, SEO marketing & SEO ranking at http://www.tcms-sep.com.

About the Author:

I am a web develpoer.

An exercise to get your site in shape!

2009-07-16T19:20:00.003-07:00

Submitting your web site to search engines is the
single-most important step, to bringing in a
flood of targeted traffic.

These people are actively seeking you out when
they type your keywords into that little search
box. Question is "Are the keywords they're using,
the same keywords you're using?" and if so, "How
relevant are these keywords to what you're
selling?"

You see, when you submit your web site to a
search engine, some will ask you for a list of
keyw
rds *relevant* to your web site.

Other search engines will only send a spider to
your site to look at your content. What they do,
is take a kind of inventory of the words you use
on your main page. Whichever words you use most
often on this page, the spider will assume that's
what your site is about and will base your
listing on these words.

Then there are those search engines that will
base your listing on the keyword and description
tags within the heading tag of your page.

We are going to focus on getting the right
keywords in the right places (optimizing) for the
free-to-get-listed search engines; then we will
move on to the pay-per-click and the pay-per-
inclusion engines.

Before you begin compiling your list of keywords,
you need to do a little bit of research.

Start by putting yourself in your customer's
shoes. Pretend that you know nothing about your
product or service; this can be very difficult to
do. The best way to find out what keywords your
customers may use, is to ask them. Using your
spouse or your friends as guinea pigs, is the
easiest way to do this.

Without telling them what your site is about,
give them a very vague idea; as most of your
customers really don't have any idea that they
need your product. For example, you might say,
"Honey, if you wanted to make some extra money
for Christmas gifts this year, what words would
you type in this little box?"

If your spouse has the time and is willing to
help you out, ask him/her to go to at least 3
different search engines and conduct at least 3-5
searches, using different keywords and phrases
each time. Also, be sure that she/he clicks on a
few of the results, but only the ones she/he
feels is relevant her/his search.

Note: Most internet marketers are alone in their
work. Meaning, many times the spouse of the
marketer usually doesn't know how internet
marketing works. (My husband can't even turn on a
computer!) Allow your spouse to use any keyword
or phrases she/he needs to find what she/he is
looking for. There are no wrong answers here and
you'll learn a lot more if she/he isn't given a
lesson in search engines beforehand.

Make sure you write down *every* keyword and/or
phrase your spouse uses. Also pay close attention
to the web sites she/he clicks on from the search
results. This will give you an outside look at
how the majority of your customers are going to
find you.

After your spouse clicks on one of the search
results that she/he is interested in, ask them
"Why?" What was it about that particular site
that interested her/him? Take notes; this is good
stuff!

Note: Of course not everyone is selling
information on how to make money online. Some of
you may be selling crafts that you made yourself,
vitamins or weight loss products, long distance
service, etc. No matter what your site wants from
its visitors, you can still do this exercise.
Just be sure that your spouse only has a vague
idea of what she/he is searching for.

The next step in this exercise is to have your
spouse conduct their searches again, only this
time they should have a really good idea of
exactly what it is they are looking for. Tell
them to be specific in their searches.

Again, write down the keywords and/or phrases
they use, what sites they visit from the results
and why.

Be sure to also write down the URL of the web
sites they visit. (This is your competition!)
Next week, we are going to do a little undercover
work. You will become the ultimate internet spy!

Note: The reason I say to use your spouse or
friends for this exercise, is that we, as
marketers, tend to get so close to what we're
doing, that it's hard to get back, outside the
box, as newbies. We know what it is our product
does, and how it does it, but our customers
don't! We need to get inside their heads and
discover *their* idea of our product. This is the
easiest way to do that.

***Attention, MRI subscribers!***

If your spouse isn't available for this exercise,
try using the Keyword Finding Tools listed in the
"Search Engine Tools" category at

Click here Spend some time with the last
resource listed and you'll have your keyword list
in no time!

***Attention, Non-MRI subscribers!***

You can subscribe to The Marketing Resource
Informer and gain access to the only ezine that
does all the work for you and provides you with
easy to use resources you won't find anywhere
else on the net at
Click here
About the Author Kerri Reeves is the publisher of A1 Home Business
News and The Marketing Resource Informer where
she provides subscribers with Keyword Finding
Tools that go hand-in-hand with this article.
Subscribe right now at
http://www.marketingresourceinformer.com/

Search Engine History - How Google came to dominate

2009-07-16T19:20:00.001-07:00

In the final of three articles on search engine history, SEO Expert David Viney looks at the emergence of Google and how the biggest of all the modern search engines came to dominate the market.

So how did Google get from a market share of <1% in 1999 to almost 80% today? What is so special about Google and how has it come to dominate the scene? In this article, the third in my search history series, I look at the role of luck, timing and the mistakes of competitors in the rise of Google. I also evaluate the unique technolog
and vision at the heart of the Google algorithm.

The Dot-com Shake-out

You might be surprised to hear me moan about the dot-com mania of 1999-2000. After all, for many of us it was an exciting time. However, for the early search engines, it was essentially a death-knell! The new money entering the market was huge but investors wanted to see returns. Search Engines were clearly part of the future, but where was their revenue stream? How could one make money from free results especially free results powered by very expensive computer infrastructures? This impatience grew following the dot-com crash of March 2000.

Yahoo! seemed to be the only company with any kind of sustainable "pure internet play" (from banner advertising which was at that time well funded by the dot-com dollar). At the same time, AOL were pursuing a moderately successful "walled garden" approach to traffic (i.e. where 70% of searches on the site led to content within AOL properties). The argument at the time was that making it easy for people to "exit" to other sites (the essential purpose of the modern search engine) meant losing the opportunity to sell them anything from your own site and content partners.

If you stop and think about it, you can see how very intelligent city analysts, investors and board members would be clamouring for (a) conversion to portal and (b) rapid acquisition of content and product / service offerings. Initiatives to expand search capability (and drive even more of your visitors off your site without payment for doing so) were bottom of the strategic shopping list; the battle cry instead was "content is king".

Altavista, acquired with DEC by Compaq in 1999, was relaunched at huge cost as a portal competitor to Yahoo! Similarly, Excite (now owned by broadband provider @home) tried to become an AOL clone. Lycos, already the largest "pure portal" in the Spring of 1999, merged with the largest Spanish language ISP, Terra Networks (and then ran itself into the ground).

Disney/ABC and NBC had already invested heavily in Infoseek and Snap respectively but quickly began to realize that the revenue they could derive from the increasingly portal-like services was never going to deliver the short term payback which shareholders typically seek. Steve Bornstein, chairman of Walt Disney Internet Group, said in his press release "the Internet environment has continued to shift and change, and therefore our strategies must also change". 400 employees at Go Network were layed off and a buyer sought for the Infoseek engine.

In December of 2000 a surprising report from StatMarket.com found that only 6.86% of all the referring traffic to websites originated from search engines (compared to 47.01% from direct navigation or bookmarks and 46.13% from internet links). The quality of this research has since been questioned, as it was based not on server logs but on the global Hitwise stat counter data (the code for which was only placed by many webmasters on the homepage of their site). However, this data came at a time when there was a collective loss of confidence in search and portal technologies. The dot-com crash of March 2000 had left investors with a major hangover.

Is it any surprise, then, that so many search properties disappeared altogether (or closed their internal crawl capability down) in 2001? With the closure of Northern Light (to the public at least) in January 2002, the Dot-Com shakeout had essentially closed or fatally wounded WebCrawler, Magellan, Excite, Infoseek, Go Network, Snap and Lycos. It also critically wounded Altavista, who were to struggle on without any real investment in their search capability until their acquisition by Yahoo! in 2003.

The Emergence of Paid Search

If the rush to convert all search engines to portals was (at the time at least) flawed strategic thinking, bad timing also played a part in the demise of so many early contenders.

Quietly and almost unnoticed during the mania was a relatively minor search player called go-to.com, renamed Overture in 2001. Whilst paid listings had been tried before, Overture (with a 2.76% market share in January 1999) were the first company was make a success of it, with some advertisers paying up to a dollar a click by 1998/9. Go-to.com, in fact, only carried paid results! Personally, I never really liked or used the site myself for that exact reason. However, they persevered with their strategy, determined to find a sustainable revenue model and confident that the research-oriented search engines of the time had little to offer a growing army of web users looking to shop 'til they dropped!

History has proved that Overture were right (to persevere with paid ads) although initially there was limited evidence of this. Perhaps if the dot-com investors had only waited a little longer (or started a little later) the value of sponsored results would have become clear. Either way, the big boys hared off into portal oblivion, whilst the Overture tortoise (and the model it spawned) ultimately won the race.

All the best businesses start in Garages

It really is true. The 12x18 foot garage, in which David Packard and William Hewlett launched Hewlett-Packard in 1939, is considered by many to be the birthplace of Silicon Valley. A short drive away is the Los Altos garage of Steve Jobs' parents, where Apple Computer Inc. was born. Google Inc, similarly traced its early days to a garage this one in Menlo Park, California where the newly formed Google Inc spent its first five months as a proper business in late 1998.

However, the real story of Google began more than two years earlier, as the research project (nicknamed "BackRub") of two Stanford Ph.D. students: Michigan-born Larry Page and Russian Sergey Brin. The simple obsession which preoccupied both was the links between sites on the exponentially growing web. In his original thesis research, Page hypothesised that any link from one site to another was akin to an academic citation and the description (or anchor text) attached to that link like an annotation. If one could identify the sites most cited for any given annotated subject, one could establish a pecking order of significance for any given subject area.

What particularly fascinated Page was what he saw as a fundamental weakness in Tim Berners-Lee's original design for the web; namely that it was possible to see easily what any site was linking to but very hard (if not impossible) to see the sites linking back. Backrub sought to catalogue all the links on the web and, through doing so, establish which sites had the most "authority" overall and in any given topic. Page insists that it was never his intention at this point to create a search engine. However, intellectual curiosity drove him forward into the creation of a new kind of crawler, based on a link ranking system (now called PageRank after it's inventor) which was the first of it's kind.

It was at this point that Sergey Brin was drawn into the project. At this time. Page estimated the size of the web to be approximately 10 million documents and the number of links to be perhaps 100 million. Altavista had impressed everyone by managing to index all those documents on a single large computer. However, indexing both the documents and the links was, to say the least, a big hairy problem; precisely the sort of challenge that appealed to Brin.

In fact, the problem was much tougher than either probably realized at the time. At this point, the web was growing at an exponential rate and the computing resources required for the task were in fact well beyond the humble resources of a student project. This brings me to the part played by lady luck in the formation of Google.

In late 1996, the BackRub crawler was consuming nearly half of all Stanford's network bandwidth and, on occasions bringing down Stanford's internet connection. Page and Brin had to beg and borrow storage capacity and were continually running out of space and lines of credit. Whilst both were hardly mucking about, they were not completely sure about a career in business. As Page puts it now, he was either going to be a professor or run a company that made a difference. Nothing in between would do.

So, believe it or not, in the period from 1996-7, all three of the then market leaders were approached by two students with an idea for licensing a new kind of search engine. In August 2004, at the Search Memories session at SES San Jose, the panel included Doug Cutting (formerly Senior Architect, Excite), Steve Kirsch (formerly founder of Infoseek) and Louis Monier, (formerly CTO at AltaVista). Together they reminisced about the early years of search engines and all admitted, one by one, that they had sent the founders of Google packing. Steve Kirsh was the most colorful; "Go pound sand I told them". Doug Cutting said "I wasn't impressed with their demo at all" and Louis Mornier shrugged "I didn't have the authority to sign a check anyway".

What if Larry Page and Sergey Brin had been just a little bit better at PowerPoint? What if Louis had had his check book with him? This book might have been called "How to get to the top of Altavista" and Digital might still have been in business, continuing the make the machines that power the internet. Lady luck certainly played her part in the proceedings!

However, despite their efforts to dodge destiny, the Stanford graduates did not find a suitable established partner. Some are born great, others achieve greatness and some have greatness thrust upon them. Perhaps Larry and Sergey fall into that rare latter category. By the end of 1998, the Backrub service (renamed Google in September 1997) was growing fast and serving more than 10,000 daily queries. The guys were introduced through a shared contact to Andy Bechtolsheim, an active early-stage investor. After a short demo, Andy literally thrust a check for $100,000 into their hands. Google inc. was born and Brin and Page famously celebrated with a trip to Burger King.

The guys literally lacked a bank account or a legal entity called Google to deposit the check into. So, once the burgers write digested, the two set up Google Inc and rented a garage from a friend. Five months later, the initial investment roll totaled just under $1 million and, by June 1999, a further round (of venture capital funding) exceeded $25 million. If it were fiction, you would say it was a fairy tale but sometimes truth is stranger than fiction (particularly in the strange world of technology).

From backroom to boardroom in just 5 years

So what does Google mean anyway? Brin and Page close the name, from a brainstorm with fellow students, as a play on the word Googol, meaning the number one followed by 100 zeros. Google's use of the term reflects the company's mission; "to organize the immense, seemingly infinite amount of information available on the web". As an interesting footnote, the word Googol itself is traceable to the work of American mathematician Edward Kasner in the 1940s. His descendants briefly considered suing Google in 2004 for using the name without royalty. Only in America!

Unlike their competitors, Google had a clear vision, perfect timing and all the luck going. Whilst the big boys fiddled with their content-rich portals, Google ruthlessly focused on building the biggest index in the world, ranking sites organically by their authority and serving paid listings alongside, in emulation of Overture's successful model. As the web grew into a giant haystack, Google helped you find the needle. These factors, above all, laid the foundation for Google's later dominance.

The company was also pretty thrifty and managed to make it's initial venture funding go a very long way (at a time when other dotcom millionaires were spending money like it was going out of fashion). In those early days, licensing the search results to other internet sites and portals was the key source of revenue. Key moments included the use of Google by Yahoo! in 2000 to power their search results and the later decision by AOL to do the same. Suddenly, there was only one serious player in town!

Following the important business wins of 2000 (and the launch in that same year of Google Adwords and the Google Toolbar) the search engine was handling more than 100 million searches a year. By the fourth quarter of 2001, the company was turning a profit an incredible achievement when one considers that Amazon (founded five years before Google in 1994) only turned its first quarterly profit at the same time.

Between July 2002 and June 2003, global referrals from search engines almost doubled (from 7.18% to 13.46%) and have continued to increase quickly since. Most small business sites now obtain more than 85% of their new visitors from search engines, with Google typically sending about 70% of them. In the UK, search engines have overtaken adult sites (in October 2006) as the most heavily trafficked category on the web.

It was perhaps inevitable that Google would eventually come to market and it's initial public offering took place in August 2004, creating a company worth $23 billion. More importantly, the flotation raised some $1.67 billion, which Google could use to develop new products and make acquisitions. It also made instant paper millionaires of many of Google's employees.

Perhaps the biggest irony of search history is that AltaVista and the rest were not necessarily wrong in their obsession with portals. They were simply right at the wrong time! The preoccupation of today is not dissimilar to that of 1999, with Google and others all seeking to built "stickability" into their proposition. Suffice to say for now that those IPO billions in the bank were helpful in the acquisitions of YouTube and DoubleClick in 2006-7.

Comment

The history of search engines is really a history of university PHD students, fascinated by the growth of the internet and the desire to capture and bring into good order the vast information resources of humanity. However, search has now outgrown the computing resources and funding capacity of the typical university and the market is increasingly controlled by a small number of well-funded public companies. Google dominate, with a market share of nearly 80% on most pundit's measures. This is the final article in my series on search history. On my blog, I ponder the future of search and ask the question; could Google's market share be at the start of an inevitable decline?
About the Author David Viney (david@viney.com) is a leading website promotion expert - and provides search engine optimisation services to companies large and small, through his company SEO Expert Services. Further articles tackling the tricky SEO challenges faced by David's customers may be found on the SEO Expert Blog.

How To Write A Webpage That Is Liked By Search Engines

2009-07-15T20:16:00.005-07:00

There are many things that can result in higher listing by search engines. Webpages are written with an intend to share information or to persuade visitors to buy. If that could please search engines as well you would get a lot of traffic.

Webpages are written with an intend to share information or to persuade visitors to buy. If that could please search engines as well you would get a lot of traffic. There are many things that can result in higher listing by search engines.This is called optimizing the page for search engine.
Search engine optimization is a philosophy in itself and has many facets at which you can work upon.But in this article, we focus on content optimization for the web pageSearch engines have evolved over time and they ca no more be fooled by writing or stuffing keywords. Their algorithm has changed and your page needs to be good and well optimized for getting noticed.Most of effective search engines heavily rely on actual keyword present in your text.Before we move on to text we must also discuss "Title Tag". It is the text that appears on search engine listing and also on browser bar when the web page is displayed.In contrast to meta tags and keywords, title tag is still important.Title tag is the text written in the section of the web page and after the tag. For example, the title of this article would be displayed in browser bar as you read it. Title tag is usually should be between 50 and 80 characters including spaces. The maximum allowed limit is is different for different search engines, so make sure that your most important words are near the beginning of the title.A title tag has to be descriptive of the webpage. Therefore it should be a readable phrase and not a keyword list. If there are too many keywords in your title tag, your site could be seen as spamming. and sections of the area are other two places where you can place your keywords, but a number of search engines today will go straight to the web copy after title tag.You would want your copy to be liked by search engine but at the same time it should be readable by humans too and should not appear keyword stuffed. It is important to put keyword about every hundred words.More important than where you put the keywords is choosing the right keywords. Therefore making a list of relevant keywords for your site would always come handy.One last thing! It takes time to come into search engine listing. Search engines also consider how long you have been online. Therefore success on the search engines will not come overnight.
About the Author Arun Pal Singh is an internet marketing consultant and web author who runs website http://www.homeforprofits.com to help online entrepreneurs with information and ready made products. Visit http://www.homeforprofits.com to find how his information can provide the leverage that your business needs to grow and expand.

Top 3 Activities To Do If You Want To Succeed In Internet Marketing

2009-07-15T20:16:00.003-07:00

Top 3 Activities To Do If You Want to Succeed in Internet Marketing

Internet marketing is an attractive idea to make money on the side that eventually will become a full time income. Sadly, there is a lot of hype around this activity with thousands of products that promise outrageous incomes in 30 days or less or whatever other hype they can think about. But the overall premise is that you will be a multimillionaire by the time you finish reading their ebook and implement their techniques to dominate Adwords and Cli
kbank products.

However, the 3 best things to do to succeed are:

Learn how to drive traffic to your site for free. This means, learn SEO. Dont depend on Adwords and CPC campaigns. This can be very costly if you dont know what you are doing. Adwords is a great way to test a new campaign as long as you know how to properly set it up. Most people fail very fast and go into debt because they fail to do proper keyword research and set up their campaigns the right way. If you want to use Adwords as a way to drive traffic to your site or offer, you should consider reading Perry Marshalls Adwords Definitive Guide.

Dont buy every ebook that promises huge payouts in a matter of weeks. Most of these are hype and will under deliver. Take your time to research the products that you want to buy to study or to promote. A great place to do this research is http://www.24hrprofits.com You will find consumer reports and product fact sheets without hype or bias and it will save you time and money.

Take your time. Dont get discouraged because its been a month and you havent made any sales. This will take time. But if you stay the course, educate yourself and focus on the fundamentals, you will succeed.

In my opinion, one of the best products if you are starting on Affiliate Marketing is Commission Blueprint. Commission Blueprint combined with Perry Marshalls Adwords guide will give a big boost and will be a great resource. Commission Blueprint has a step by step approach and it will show you via online video and training pdf ebooks, how to properly do keyword research, set up your adwords ads, product selection and scalability of winning keywords and landing pages combinations. The course also includes templates for landing pages that will help you get started if you dont know how to fully design html websites.

This is by far the best product Ive seen in a long time and it covers both free and paid methods to set up winning campaigns. The system, if worked as taught will give a huge advantage over other affiliate beginners that are struggling with PPC or other ways to drive traffic to a site. Even if you decide to not use Adwords as a means to drive traffic, it will still be a great way to learn the whole process of affiliate marketing and how to make money online, whether your interest is supplemental income or to eventually make it a full time activity.

About the Author:

http://www.24hrprofits.com is a newly released online resource that gathers consumer reports about the top clickbank products, without the hype and without bias.

How to turn your information products into audio books

2009-07-15T20:16:00.001-07:00

If you write an informative blog or Ebooks, or even if you have just been thinking about creating a business selling information products you should consider the possibilities creating audio books.

It is true that audio books may not be suitable for all subjects. For example, an Ebook on car maintenance will probably have photographs, diagrams or other information that simply will not work in audio format.However, there are many subjects that will translate well into audio format and these can hold many advantages over conven
ional Ebooks. Possibly the chief advantage of audio information products is that people can listen to your guidance and advice on the go.A 50 page Ebook will require that the reader sits at their computer or studies a printed version to glean the information you offer. The beauty of digital audio is that it can quickly be transferred to an MP3 player or CD so your customer can listen to it in the car, while jogging or wherever they choose.If you have already written Ebooks or a series of articles on a particular subject then most of your job may already be done. If it works in audio format then all you will need to do is invest in a quality microphone. There are plenty of these available for under $100. Free audio editing software such as Audacity should be sufficient for your needs.If you haven't put your information down on paper yet, try to write in a conversational tone. After every few paragraphs read what you have written back to yourself aloud and see how it sounds. Tweak your content until it sound right. If you have writing experience you will probably find that it sounds well on audio as good writing usually also sounds good when it is read aloud.If you are reading from an Ebook you have already written you may well have to tweak it a little here and there. It may also be a good idea to split it into shorter chapters of roughly half an hour. The listener may lose concentration and lose track of your message otherwise.Do not rush it. If you are teaching or instructing your listener will need time to digest the information. As with Ebooks it is a good idea to present information in easy to digest points. Be sure to leave pauses between these, and longer pauses for particularly tricky concepts.Record in 10 minute segments and listen to what you have done, making notes on where it can be improved. If necessary, re-record.If you are new to this the sound of your own voice played back to you can be a bit disconcerting. Don't worry, it is the same for everybody. If you are really concerned about the sound of your voice you could consider finding someone else to do the reading for you.
About the Author For more information about starting a freelance business, visit FreelanceSprout.com.

Formatting Your Autoresponder Messages For Clarity And Attention

2009-07-15T20:15:00.003-07:00

When preparing an article for distribution for use in as part of an autoresponder series, there is more to consider than mere content. Of course, good grammar and punctuation are necessary for your email to make a good impression on your audience. However, even the details of how you format your article are important.

The Character Count

The character count is important. What I mean is how many letter and number and spaces are on each line. Each email program and computer is different. If you use seventy five charac
ers per line but the person who receives it has a program that only shows seventy character per line then they will get a broken up message. Those five extra characters will get kicked to a new line all by themselves. Then the viewer sees a line of seventy followed by five followed by seventy. You get the picture and have probably gotten emails like it. The best way to avoid this mess is to limit your lines to sixty to sixty five characters.

Font Style

Font style is equally important. Standards are not the best. The standards like New Times Roman and Aria fonts have variable width to each character. An I for example is not as wide as a W. This can also wind up with character kicked to the next line and ruining the look for you messages. You need to choose a fixed character with font. Choose a ten point size. Fixed width fonts are sometimes called monospace fonts. These fonts include type faces such as Courier and Letter Gothic. You would use Courier 12 size to get exactly ten characters per line.

Do Not Rely on Your Email Program to Wrap Text

It is often over looked but letting your program wrap you text for you could ruin the look of the email. Instead hit enter, a hard return, after each sixty to sixty five characters. Use Microsoft Word to compose your messages. It has a view at the bottom that displays what line and character number you are on. You can also use a guide at the top but be sure to remove it once you are finished before you save and send your message.

Saving Your Message

When you save your message you should either save it in plain text or Rich Text Format as these will work and be viewed correctly on any computer but other files may not be. Rich Text Format will allow you to save and use bold and italics where as the plain text will not. Use save as and in the drop down menu you can select the file type to save your message as.

Ways to Make Your Messages More Effective

Try to use a catchy title as the subject. Most people read the subject and decide to delete or open right then. If you do not use a good subject line then your email may be deleted as junk or even routed directly to junk mail by their email host. Think of what you delete as spam and avoid those kinds of subject lines. Instead try to make the subject line seem more personal.

About the Author:

Discover more information about the types and uses of autoresponders, including a complete Getresponse review, at Autoresponder-Review.Com.

A Website Design You Can Make Money Online

2009-07-15T20:15:00.001-07:00

Many people want a business at home making income doing internet work but don't know where to begin. The first step is making your own website for your business at home so you can make money online. more visit to :- www.automatic-content.com Even if you are an affiliate you want your own landing page. Testing proves a higher conversion rate and the ability to gather contact information are 2 main reasons to build your own landing page if you are an affiliate and redirect them after they have been pre-sold to your affiliate page to finish
the sale.
When building your own or having someone build a web page for you, you at least need to know the basics of what is needed for a landing page or website to save valuable time and money and not waste it on strategies that will not work.
Use this checklist when making a website to start a business at home to make money online.
With this checklist you will have more knowledge when building your website for your business at home to make money online. You can start with a basic page and continually add to the site linking them together. more visite to :-www.javascript-magic.com When you do develop a good internal linking structure, it is critical for deep page rankings.
Every webpage you develop you will learn more and more points that you will want to add to this checklist to make it a very vital part of your website design.
Now your business at home can make income with internet work using these tips to design your own web pages.
Who knows you might even want to design web pages for others. There is good money in web design these days.
You could even specialize in building web pages for people that want to start a business at home to make money online and increase their income with internet work.
http://www.instant-website-security.com

http://www.instant-squeeze-page-mastery.com

About the Author:

www.instant-website-security.com

www.instant-squeeze-page-mastery.com

The Traffic Received At The Google Adsense

2009-07-14T19:14:00.009-07:00

Keen Google AdSense affiliates will quickly notice that not all traffic they receive at their AdSense site is click-happy traffic.
There will be times when a very high percentage of the traffic received at the Google affiliate site will end up clicking on the AdSense ads displayed. There will be other times when hardly a soul will click on any of the ads.
Closer examination will usually reveal a fascinating and yet obvious fact. And that is the more tightly targeted the traffic, the more clicks you will tend to receive.
This s
mply means that it is very possible to receive a fraction of the traffic that another site receives, but simply because of how tightly targeted your traffic is, you could easily end up receiving many more clicks and much higher Adsense earnings.for more details www.adsense-income-exposed.com. There are even cases where the other site may have three or four times the kind of traffic that your site has and yet you will enjoy more clicks and much higher Adsense earnings.
This clearly illustrates the fact that many webmasters and blog owners quite often end up receiving a large percentage of curious rather than interested visitors. In a way this cannot be avoided because most search terms will hardly produce results that are anywhere near 100 per cent accurate. In fact search results and the improvement of search results is at the center of the current fierce and ongoing battle between leading search engines.
While curiosity is a powerful marketing tool that can be used to get visitors to click more at your Google affiliate Adsense ads ads (see other article by this author- direct to webcontent blog) this strategy will hardly work when a vast majority of the visitors you attract to your site are not really interested in the subject at hand. Yet many webmasters keen on receiving high traffic for the sake of high traffic have often used tactics that tend to trick people to make their way to their sites. This strategy hardly makes sense and the Google affiliate Adsense program illustrates this fact rather brutally.
So how does a Google affiliate site attract highly targeted traffic? It is important that before even embarking on the mission of attracting targeted traffic, that you ensure that your site or blog is tightly targeted at a certain audience and that your content clearly reflects this. This is the only way that you will be able to attract the sort of Adsense ads that will be of interest to your visitors. A common mistake with many is to have a site that is just too general which also attracts Adsense ads that are too general.
One of the most effective ways of ensuring or guaranteeing targeted traffic to your site or blog is to give your visitors a sneak preview of your contents. Let them read sample articles of what they will find at your site. The way to do this is to distribute your articles to high traffic article directories and sites. These sites will publish your articles free and will also include your resource box at the bottom which will give details about you complete with the url to your site or blog.Some folks will read your article and not visit your site. Which is okay because what should really matter to you is receiving targeted traffic. like as www.instant-adsense-dollars.com. Actually only a small fraction of the people who read your article will end up at your site, but the good news is that the people who do end up at your site will be very interested in what you have to offer and will tend to spend a long time at your site. This is the sort of traffic that any webmaster or blog owner would easily kill for.
Of course there are other factors that are important for you to achieve success here. For example your content will have to be very well written. This need not be expensive if you are hiring an online writer as we have various low cost options that will give you quality content.
Whatever you need to do will be well worth the effort because using this method, the visitors whom you end up with at your site will tend to continually and perpetually click at your Adsense ads. Cuasing your Adsense earnings to rise steeply. Which is exactly what you want to happen. But then there is plenty more you can do to increase your volume of visitors and ultimately the clicks at your sites and your Adsense revenue.

About the Author:

www.googleadsense-empire.com www.google-atm-machine.com

Is Search Engine Positioning Dead?

2009-07-14T19:14:00.007-07:00

One of the trendiest takes on Internet marketing these days
seems to be this notion that securing top search engine
rankings "no longer works." Where it started, I have no idea.
But rarely does a week go by when I don't see one or more
Internet marketing "experts" claiming that search engine
positioning is largely a waste of time and should not be a
primary focus of web site owners.

Well…as the saying goes, "there are two sides to every story."

But let's not make this arti
le about my side, or your side, or
anyone else's side. Let's forget about my opinion and other
"experts" opinions and stick to the indisputable facts, as
reported by highly credible 3rd party sources:

=> According to a Forrester Research Media Field Study,
getting a loyal audience in the first place is best done
by Search Engine Placement.

=> According to a GVU Users Survey, 84.8% of Internet
users use Search Engines to find websites.

=> In a study released by ActivMedia Research in September
1999, Search Engine Positioning was ranked as the #1
website promotional method used by eCommerce sites.

=> And look what I just found in the April 2000 issue of Target
Marketing Magazine. (Source: IMT Strategies - imtstrategies.com)

"Top Ways Websites are Discovered"

Banner ads: 1%

Targeted email: 1.2%

TV spots: 1.4%

"By accident": 2.1%

Magazine ads: 4.4%

Word-of-mouth: 20%

Random Surfing: 20%

Search Engines: 46%

You've now seen the numbers and know that search engine
promotion is very much alive and kicking. But let's take this a
step further. Let's talk about the *quality* of prospects coming
to your web site through search engines as opposed to other
advertising mediums.

Every time your potential customers use the search engines,
they qualify themselves as *hot prospects* by conducting
searches on keywords that are directly related to your product
or service. Their choice of keywords is proof that they have a
genuine interest in what you offer. These people spend their
valuable time exploring the search engines for your type of
product or service.

Think about that.

They didn't stumble upon one of your ads, or wander past a
hyperlink to your site. And they didn't get a banner ad thrown
in their face. They made the *decision* to actively search the
keywords that brought them to YOUR website. And when they
get there, they are ready and willing to do business with you.
At the very least, they're seriously considering it!

But merely getting your website "indexed" or listed in the search
engines is not enough. In order to get any significant traffic from
the search engines, your website must be listed within the top
30 search results (preferably the top 20).

Very rarely will anyone look beyond the first 30 results returned
from a search. This makes perfect sense because the most
relevant sites are always listed at the top. So if your prospect
doesn't find what they want within the first 20 to 30 listings,
they'll simply do a new search.

If your site falls anywhere below the 30th listing, you don't
stand a chance against anyone in the TOP-20. Hence, it
should be your goal to achieve Top 20 positions.

So how do you get your website listed in the top 20?

1) You can attempt to gain these Top 20 rankings yourself.
However, this can easily become a full time job. (I think
this is why so many marketers advise against focusing
on search engine positioning.)

2) You can hire a reputable company who can achieve AND
maintain your Top 20 rankings for you (be sure they
guarantee their service and have several verifiable clients
that currently have multiple Top 20 rankings).

3) You can do nothing at all. But as you've seen from the
third party statistics I referenced above, search engine
positioning is something you can't afford to ignore.

Whichever choice you make, I hope that your eyes have been
opened to the tremendous profit potential that exists with top
search engine placement.
About the Author Michael Buck is a marketing consultant & Director of Marketing for
SearchEngineWebPromotion.com. To find out more about top search
engine placement and how you can attract targeted traffic with multiple
Top 20 rankings - visit http://www.SearchEngineWebPromotion.com.
You may also call Mike at (310) 798-0467.

15 Creative Ways To Make Money With eBooks!

2009-07-14T19:14:00.005-07:00

1. Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates
of your ebook. You could also back end sell the
extra never released chapters of your e-book.

3. Give away a free ebook and then give people an
option of buying the paid version of the ebook. Also
let others give away the free version of your ebook.

4. Divide your ebook content into reports then give<
r>people the option of just purchasing the info they
want.

5. Purchase reprint rights to other people's ebooks
an combine them with your in a large package deal
or private ebook library web site.

6. Change the benefits on your ebook ad copy into
links. When people click on it take them right to the
order page. It'll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your
ebook. If they like it, they can pay full price to read
the other half.

8. Offer freebies that are related to the ebook your
selling. It could be free monthly ebook updates,
free e-zine, free consulting, etc.

9. Show your prospects a sample page out of your
ebook. Just black out some of the important info.
This will make your prospects curious to buy.

10. Provide a low and high priced version of your
ebook. Show benefits of each version side by side.
People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can
sell the rights with the regular purchase price or as
a separate higher price.

12. Make your ebook available for offline people.
Your could turn it into a print book, report, video,
audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You
can create multiple profits with very little work. Ex:
Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other
products when they purchase your ebook. It could
be your products or others that you made deals with.

15. Divide your ebook into online newsletter issues.
You could charge a reoccurring monthly subscription
for people to view each issue.
About the Author Larry Dotson
Over 40,000 Free eBooks & Web Books when you
visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business

Banner Advertising Still Reigns

2009-07-14T19:14:00.003-07:00

Since it's founding in January 1998, its membership has climbed to more than one million small businesses and is growing by more than 21,000 members per week.

Advertising is constantly evolving and it must adapt and change with the world as new technologies emerge because the consumers and consumer's behaviors are changing as well. People spend a massive amount of time online at the expense of other media businesses. So more businesses are taking advantage of this opportunity because otherwise they would be unable to
sell their products.

Banner advertising means that there is greater viewer involvement. Consumers can access services according to their tastes and interests, and they can request and receive information for the products they are interested in, not to mention that it saves time and money. Banner ads are very effective in building brand awareness and it also allows the business to place their ad on a lot of different sites where many different people can see them and respond if they like.

Also, by seeing this banner and the product or company's name several times, it becomes stuck in their heads. So basically, when it is time to shop, that product or service is likely to be the first to enter their minds. One of the largest consumer groups is teenagers and they spend a lot of time online. So if they see something they are interested in online they will then tell their parents who will then most likely go buy the product for them.

This is also a cheap and effective way of basically targeting their consumers so that their consumers will then go out and buy their product. Also, businesses choose this alternative because they get a wide variety of people online everyday and this means that their product is reaching large numbers of people worldwide. Other than television, there is no other place to do this and advertising on the web is cheaper than most places.

Some great sites to visit are: bannerexpressions.com, kooldesignmaker.com, dealtime.com, and bannerite.com just to name a few. Most offer cheap and fast ways to get your banner with the product on a website, even your own within twenty-four hours.

About the Author Reggie knows online marketing - including the often harassed banner advertising. See his latest banner articles at: http://www.banner-advertising.us Banner Advertising.

Manage Your Hosting Files With Cpanel

2009-07-14T19:14:00.001-07:00

Cpanel is a control panel for web hosting used on various web hosting systems on internet. a big number of hosting companies provide their users with some versions of cpanel so that they can handle functionality and administrate the website very easily. Basically cpanel is a user friendly interface that helps you to manage your host account environment. It is so simple that even a new user finds it uncomplicated Web Hosting Services and easy to use. its a web interfa
e instead of console, that's why anyone can use it and complete the tasks faster.
cpanel consist of a wide range of features embedded into it. By connecting a web browser to your control panel, you can make any changes you want in your system. It may be ftp server, email configuration, database software etc.
Generally all commercial web hosting companies provide you with an account when you buy any web hosting package from that company. When you log into your account, you are driven to the installation page or sometimes directly the cpanel page. This page gives access to all the features like email, ftp and some other tools so that you can make any changes any where just being connected to the net.
Some of the great features are described below:-
Site tools- some very helpful tools like Web Protect, file manager, install/Uninstall FrontPage Extensions and Search engine tool submitting are embedded in a cpanel.
Email- the email program in a cpanel allows a user to add and change passwords to manage email accounts. Auto responders, Forwarders, Mailing Lists, Spam filtering and some more options are also provided in a cpanel.
Back up- back up is a procedure to create copies of account files and database. The back up menu also lets you download any automatic backups that were downloaded by your cpanel administrator.
ftp - using this feature a user can control the ftp accounts by adding, removing or changing passwords, changing ftp login message, anonymous FTP controls.
Stats - the popularity and efficiency of a website can be analyzed by using some tools like Webalizer web stats, Webalizer FTP stats, Analog stats, View latest visitors, View bandwidth usage and View error log modules. These cpanel tools are very helpful in determining how popular the site is.
Advanced stuff and tools - some advanced technical tools are also present in a cpanel. Sub domains can be added or removed. Some pre-defined cgi scripts are java Chat, HTML Chat, phpMyChat, CGI Wrapper, Interchange Cart, CGIEmail, Entropy Search, and Entropy Banner. Also there are few database management tools like managing MySql database.
cpanel is compatible with almost all the popular web browsers like IE, opera, firefox etc. New and inexperienced users those who don't know command line console programs find a great help in cpanel.

About the Author:

Author is associated with JDT Development, Web Hosting Pennsylvania which a Computer and Internet Technologies Firm Located in Milton Pennsylvania, The United States Of America

Free Affiliate Coaching Is Available, If You Know Where To Look

2009-07-13T18:58:00.009-07:00

Affiliate marketing coaching is available for very affordable rates, or sometimes even for free, if you know where to look. Affiliate marketing can be very lucrative, and many people are earning thousands of dollars per day, however, these people didn't get there on their own or by reading a few eBooks. People who are earning big bucks online have been mentored and advised extensively by other successful associates in the industry, and even after becoming successful continue to turn to their network for advice, support, input and feedbac
. They will tell you that the affiliate support and coaching they have gotten is the #1 factor contributing to their success, and that they would never have achieved what they have if they had tried to go it alone.

So why is getting affiliate support and coaching so important? There are several reasons. First of all it is important to get good affiliate support and coaching to ensure that you are learning the right things. The Internet is changing so rapidly, and methods that worked well just last month may not be applicable today. Successful affiliates understand and stay informed of the trends, the highs and lows, the market demands, new techniques and marketing tools, etc. A coach can ensure that you are not chasing shadows, and will teach you how to research and analyze the market for yourself.

One-on-one affiliate coaching is essential to the newbie affiliate, so as to get direction, develop an action plan for learning, and start off on a firm foundation. One of the most common mistakes made by newbies is trying to learn on their own by reading eBooks or taking online courses and tutorials. The problem with these is that they don't have a learning structure, and without a solid understanding of the basics first, it is easy to get lost, discouraged, and overwhelmed. The affiliate who tries to learn on his own will soon find himself purchasing more and more products, as each purchase leads him to the next "recommendation".

Affiliate marketing consultation or coaching typically costs around $150 per hour, but is available for much cheaper, or even free, if you know where to look and are serious about learning. Many millionaire affiliates are willing to offer advice and coaching to others struggling in the industry. Many of them offer free coaching to newbies whom they know are serious about success, simply because they want to help others.

There is an affiliate marketing university that provides free affiliate coaching, one-on-one mentoring and tons of affiliate support to their students. The affiliate marketing university also boast a community forum for their members, where you can get tons of advice, support, tips and coaching from the best minds in the industry, for free. So before you spend hundreds of dollars to get affiliate coaching, find the free sources that are available. Expensive doesn't always mean better.

About the Author:

To get your FREE copy of the best selling eBook "Finding Hot Markets and Keywords" by Wealthy Affiliate founders Kyle and Carson, and to get more information on Internet Marketing University, go to http://www.the-wealthy-affiliate-university.info

Ezine Marketing: Making Money From Selling Advertising Space

2009-07-13T18:58:00.007-07:00

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

In addition to the above mention, the publisher has to invest regularly in heavy duty machinery and tons of papers in printing tons of newspapers on a daily basis.

And in order to ensure that the newspapers are delivered on time, the publisher appoint
agents at every part of the covered territory.

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the papers high readership.

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.

About the Author:
Nicholas Tan has been involved in Article Writing, providing Free Articles, Internet Marketing, SEO, Adwords, & Adsense for more than 5 years and designs and develops websites. Submit your free articles and get your articles noticed! Get your Free Articles here! Submit Articles! We provide free articles and information. Check us out at Free Articles!

Web Designer Vs. Web Developer The Classic Argument Between Form And Function

2009-07-13T18:58:00.005-07:00

Most people begin their website project with a search for a professional web designer or web developer and don't even realize that there is a difference between the two. However, they are very different types of people and they both come to your project with their own points of view. Deciding what type of site you need will be the first step in determining what type of person you need for the project.

The Type of Website You Need: Static or Dynamic

The first place to begin when choosing who to build your site, i
to decide whether you are going to need a static or a dynamic website. A static website is sometimes called a "brochure website". On a static site, once all the information has been uploaded to the server, it stays the same. It only changes when a webmaster goes out to the site and makes updates. Therefore, all users see the same thing. It's much like handing out a traditional business brochure. All of your customers see the same thing until you have your brochure redone.

With a dynamic website, what the user sees will change, based on their input and thus is a more complicated and costly type of website. A dynamic website requires advanced programming to operate correctly. The programs must execute different results, based on what the user requests. A "search" feature is one dynamic element contained on most websites. Any ecommerce site is an example of a dynamic website.

Form - The Web Designer

The web designer's job is to focus on the layout and look of a website. They choose the color scheme and make decisions on how the text and graphics are displayed. They are concerned with the impression the site gives the visitor and how the visitor will navigate around the site. They are usually skilled in Photoshop and other graphic software. Many web designers begin their careers as graphic artists and are skilled at getting the site to have the "look and feel" that you want. They create your image on the Internet. Web designers usually have the skills needed to create static websites on their own.

Function - The Web Developer

Web developers, on the other hand are programmers. They usually handle more complicated sites and know various scripting languages. Their focus is on the interactive features of a site such as the shopping cart for an ecommerce site or a survey form or an order form. You will need the services of a web developer for a dynamic website.

Which to Choose

Knowing what kind of site you need in the beginning is important because if you hire a web designer to build your website and you did not factor into the requirements that you were going to need, for example, an advanced multiage form, you will end up with a very nice looking website that does nothing for you. If you go the other way and have a web developer build your site, you could wind up with a very functional site that looks terrible. Design is always going to be secondary to a developer.

If you need a dynamic website and the person you're considering is more of a designer, the project can still be successful. Just be sure to have them show you some websites with some dynamic functionality that they have built to make sure that can handle your job.

If the person you are considering is more of a developer, check their portfolio and make sure that they have the resources to partner with designers to produce a high quality website.

If you're still not sure which way to go, web designer or web developer, you would be better off leaning towards the web designer because the designer deals with that all-important first impression. Most Internet users decide within the first 3 seconds, whether or not they are going to stay on a site. Your project will be successful with a web designer as long as they have good web development resources as their disposal.

Usability - Where Form and Function Meet

Usability refers to how quickly and easily users can accomplish what they want to do, on your site. If your site is difficult or frustrating, they will quickly leave.

You need your website to achieve your business objectives and if it's not, then it is not a design problem, it is not a development problem, it is a usability problem. Usability is the common thread that binds form and function together.

When considering who to hire to build your website, a web designer or a web developer, be aware that they both have their strengths and limitations. A web designer will give you the right colors and the right look for your site and they understand what people respond to. The developer will give you the interactive elements for your site such as a shopping cart, a sign-up form or other dynamic functionality. However, design and development must work together to get your customer to buy your product or to contact you about your services.

About the Author:
Kevin Kielty lives in Raleigh, NC. Web Development and Search Engine Marketing are his areas of expertise. He utilizes his 20 years of experience in sales, marketing and web development in Raleigh NC

Internet Marketing: - All The Work Needed To Get It Going, Such As Having A Website

2009-07-13T18:58:00.003-07:00

If you want to be successful in an online business, you have to understand the importance of autoresponders in internet marketing. Without these emailing aids you will find it very hard, if not impossible, to succeed due the time it would take you to communicate by hand, and nobody communicates with their lists by hand these days!

Those who have never used autoresponders do not know what they are capable of doing. These pieces of software can actually run your business on autopilot, and when you read of people making money while t
ey sleep it is generally through the use of autoresponders. Lets have a look at what their capabilities are.

Let us assume that you have started up an internet business, and have finished all the work needed to get it going, such as having a website and a product to sell. There are now certain aspects of internet marketing that you must put in place in order to market your site and make sure that you have a steady supply of traffic. Any outlet, offline or online, for more details visit to www.internet-marketing-word.com can have a quick flurry of excitement when they first start trading, but how do you make sure that it continues beyond those initial curiosity sales?

To achieve that in internet marketing you build a list of email addresses and first names of people who have expressed an interest in your site. To do so you might have to make an offer of free gifts, for more details visit to www.marketers-traffic-course.com a free course over a number of days or weeks, or a newsletter. To do that manually you would have to have your software send an email to you of everybody who signed up. You would then have to reply to them with a thank you email, send them what they signed up for and copy and paste their name and email address into a database on Excel or other such spreadsheet.

Internet Marketing Tips - Hot Trends For Instant Cash

Internet marketing is a great thing. You can literally make a fortune overnight with the right product. Okay, maybe not overnight, but pretty quick if you know what you\'re doing. And one of the best ways to find out what\'s hot and what to jump on is with Google Hot Trends. If you\'re not familiar with this bit of genius, I\'m going to give you the two cent tour in this article.

Okay, so what is Google Hot Trends? Well, to put it simply, every hour, Google puts up a chart of the 100 hottest searches on the Internet. These are the things that people are really looking for. Now, the topics vary greatly. They can range from celebrity sightings to new technology to war breaking out. Hot Trends covers it all and the wonderful thing about it is that you never know what is going to be hot and for how long.

About the Author:

www.website-conversion-mastery.com www.achieving-liftoffs.com

Speed up Your Application Development in Macromedia's ColdFusion MX 7.0

2009-07-13T18:58:00.001-07:00

Macromedia announced their release of Coldfusion's latest version on February 7, 2005. This latest version is ColdFusion MX 7.0 clearly offers several important new features and useful improvements on its existing ones. A major focus of this release is to target new ColdFusion developers and get them up to speed even faster than before.

Before we go on about the solid and massive set of new capabilities that's imparted in the latest version of ColdFusion, let's get a grip on what this application program r
ally is and its significance in the Web development technology today.

Although full details on ColdFusion are available from Macromedia, we give you a piece of important knowledge about it. Thus, if you haven't heard enough of ColdFusion, it is a very powerful and easy-to-use application server. It is actually a J2EE application that interprets a simple, tag-based language called the ColdFusion Markup Language (CFML). The CFML is compiled to Java byte code and executed on a Java application server such as JRun (included), WebSphere, WebLogic, or virtually any other J2EE server.

Here's a general preview of the new features and improvements that CFMX 7.0 offers:

Speed enhancements - targets new ColdFusion developers and get them up to speed even faster than before. While simplicity is already one of CF's chief benefits, enhancements are provided by having the "Getting Started" resources. Two fully functional sample applications are available, that does a great job of showing off the new features along with demonstrating coding best practices.

New and powerful presentation options - Flash-based forms and generating PDF files are now possible with stunning ease and give developers very powerful presentation options. Existing presentation elements like charts and graphs have had their capabilities expanded.

Sophisticated enterprise applications Although CF is favorable and simple enough for new developers, Macromedia didn't ignore the more advanced ColdFusion developers. Through its new version it can also scale to extremely sophisticated enterprise applications. CFMX 7.0 brings some impressive new capabilities, like ability to interact with SMS text messaging and development of non-HTTP event gateways. This is to satisfy the list of large customers using ColdFusion which now includes JP Morgan, NEC, Reebok, Victoria's Secret, and Bank of America among many others.

You also have to know that CFMX 7.0 uses the core code from the very mature 6.1 release. Most of the existing code was not changed; the focus was on adding new features. Thus, version 7.0 promises to be stable and backwards compatible.

Overall, this new release of ColdFusion is quite a reliable tool that brings with it a huge amount of capacity that will take Web application to wider possibilities.

For comments and inquiries about the article visit http://www.ucreative.com

About the Author Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.
For her, writing is an effective tool to express your viewpoints... To write is already to choose, thus, writing should be done along with a critical mind and a caring soul. She hopes to become more professional, skilled and mature in her craft.

Which User Generated Sites Stack Up?

2009-07-11T00:56:00.009-07:00

Whos sick of dealing with a boss? I know I am. But bosses arent the only types of people I can get sick of. Sometimes Im really fed up with publishers, editors and clients. Theyre always telling me how I should write my articles and they always expect me to write a certain number of articles by a certain deadline. Id just like to write sometimes, but I only have so much time in a day and I have to worry about paying my bills. I really wish there was an easier way to make money without waiting for my blog to finally take off. So I decided to
ry a bunch of user-generated sites to see which ones are the best.

Helium:

This website allows you to submit articles to their marketplace. Sometimes, submissions can command payments of $100, which is great for 600 word articles. But the problem is that you have to write an article that only has a 1 in 18 or so chance of getting accepted. Eighteen other writers are competing with you over the payment. If your article ends up not being the one chosen, you get a nice message that tells you that your article is transitioning to Helium. This means that you will start earning performance payments for your article. But you have to maintain a certain rating in order to earn any money at all. Since you are not likely to get very many pageviews in the first place, your chances of coming away from Helium with any income at all.

Constant-content:

This site works differently from other sites. No upfront payment. No performance payments. Instead, you basically set your articles out like you were at a garage sale. Then you sit and wait forever for your articles to be bought. Oftentimes, they never are. Why waste your time?

Associated Content:

Associated Content seems like a great website. They offer you $2-10 for your hard work. You also earn performance payments on top of that. This seems like such a wonderful deal, yet youre usually lucky to get even $3 from an article. Associated content is very picky about which articles they accept for an upfront payment and the performance payments are almost outrageously small. Youre likely to make more money doing surveys at the mall.

Ninebean

Ninebean is relatively straightforward with payments. Instead of deciding what your article is worth with upfront payments, http://ninebean.com gives you a share of what they are earning from your article. If your article is a great success and makes big money, youll make big money too. But you might be expecting a share of 15% or so for your pageviews. Not so with ninebean. You can expect a whopping 75% revenue share. Thats right. Youre actually making more money than the website owners.

So there you have it. Dont take my word for it. Give these websites a shot and see how well they work. This list is definitely not exhaustive and theres some sites I havent tried yet, like brighthub.

About the Author:

I am a freelance writer.

The Lure of the Internet

2009-07-11T00:56:00.007-07:00

No Free Lunches Here

I jumped on the freeway this morning headed for a small job I was doing in the northwest part of the valley. I noticed, standing in the shadeof the overpass, was a gentleman sitting on his suitcase. His right armextended with his thumb out. In his other hand was a cardboard signwith "SALT LAKE" written in black marker.

Having lived in Las Vegas (Sin City) Nevada now for 22 years this was a sight I'd seen more times than I care to think about.

I'm positive that sitting unde
a freeway overpass, broke,hungry, in most cases Hungover, dazed and confused, had Not beenthis man's intention. He hadn't even held back a few bucks for Bus fare.

The majority of people that come here really enjoy themselves. It's afun place to vacation. Lots to see and do.

Yet there are those that come here hoping to Hit It Big! Gonna Triple their money! Maybe they've even come here to make enough to catch up on all their bills that somehow have not been paid for a couple of months or even to Buy Groceries.

They have indeed fallen victim to the bright lights of the big city. TheLure of Fast, Easy Money! The Something for Nothing Idea! Pleasureand Excitement! The list goes on.

The Big Corporations spare no expense when it comes to attractingplayers to their House. They will bring you here, feed you, put you up in their hotel. How?

I don't exactly know what the percentages are but they bank on you setting down at the tables and dropping a large sum of your vacation money. If the percentages weren't in their favor you can better believe they wouldn't be doing it. Heck, You can still get a great breakfast for 99 cents. 2 eggs, hashbrowns, and a ham steak so big they serve it to you on a side platter. That same establishment hasbeen doing that for the last 20 years. It must be working!

We have a saying here, "Scared Money Never Wins!" If you've cometo the tables to make the rent, pay the bills or buy groceries. Your goingto leave "Kicking Stones, your head down, your hands jammed into empty pockets."

O.K. O.K. I'll get to the point.

I've found just how very much alike Las Vegas and the Internet are. Ifyou let it, the Internet can become Fantasy Island. You can begin to buyinto the Hype, the false promises, and the idea of something for nothing.You can lose your money, your dignity, your self respect and yes evenyour family. If you get really carried away you could even lose yourfreedom.

There are No Free Lunches here. Your success is gauged on how much time, effort, determination and education you've applied.

Did I say education? I'm not talking about a college degree here. WhatI am saying is that there's a tremendous amount to be learned if we aregoing to successfully market on the Web. We need to wade through the hype. Listen and apply what we learn from those that have already paidtheir dues to become successful Internet Marketers.

Read everything you can. Then step by step apply what you learn. Visitsome Business Discussion Forums and pick the brains of those that havedone what we are trying to do. Here's a Good list.http://www.entrepreneur-web.com/index_1.shtml#generalbusinessDon't go to these expecting to blast your offers all over. It's liable toget you banned from the board or even reported to your ISP as a spammer. Board spamming is a No No!

I never really had a clue about Marketing on the Web until I beganreading the posts on these forums. What a wealth of information. Thereare people that frequent these boards that will bend over backwards tohelp. If you ask.

The way I see it is we are all in this thing together. People! Not faceless,anonymous robots behind our keyboards and monitors. We need to watchout for one another. Help when we can and place the needs of others before our own. When we do, We get what we need.

As long as there are people willing to believe in the Fast buck, somethingfor nothing deal there will be those waiting with anticipation to relievethem of their hard earned cash.

What say we go out there and make some money! Help as many as we can to do the same. Our lives will become richer for it.

About the Author

Art Luff is Editor/Publisher of "The Affiliate Chronicle Newsletter"
You can Subscribe to his bi-weekly Newsletter by sending any email to mailto:ACN-SUBSCRIBE@isoresponder.com or visit us at:
http://www.best-resale-deal-ever.com/
All Subscribers receive 1 f/r/e/e ad plus f/r/e/e downloads in
every issue. These are up to date, effective tools to assist you
with your direct marketing efforts.

How Spammers Fool Bayesian Filters - And How to Stop Them

2009-07-11T00:56:00.005-07:00

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. Learn what sorts of solutions are out there, how the spammers fool them, and what you can do about it.

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spam
ers in the wild has created a hyper-evolution in the variety and volume of spam. The old ways of blocking the bad guys just don't work anymore.

Examining spam and spam-blocking technology can illuminate how this evolution is taking place and what can be done to combat spam and reclaim e-mail as the efficient, effective communication tool it was intended to be.

One method used to combat spam is Bayesian Filtering. Named after Thomas Bayes, an English mathematician, Bayesian Logic is used in decision making and inferential statistics. Bayesian Filers maintain a database of known spam and ham, or legitimate email. Once the database is large enough, the system ranks the words according to the probability they will appear in a spam message.

Words more likely to appear in spam are given a high score (between 51 and 100), and words likely to appear in legitimate email are given a low score (between 1 and 50). For example, the words "free" and "sex" generally have values between 95 and 98, whereas the words "emphasis" or "disadvantage" may have a score between 1 and 4. Commonly used words such as "the" and "that", and words new to the Bayesian filters are given a neutral score between 40 and 50 and would not be used in the system's algorithm.

When the system receives an email, it breaks the message down into tokens, or words with values assigned to them. The system utilizes the tokens with scores on the high and low end of the range and develops a score for the email as a whole. If the email has more spam tokens than ham tokens, the email will have a high spam score. The email administrator determines a threshold score the system uses to allow email to pass through to users.

Bayesian filters are effective at filtering spam and minimizing false positives. Because they adapt and learn based on user feedback, Bayesian Filers produce better results as they are used within an organization over time. They are not, however, foolproof. Spammers have learned which words Bayesian Filters consider spammy and have developed ways to insert non-spammy words into emails to lower the message's overall spam score. By adding in paragraphs of text from novels or news stories, spammers can dilute the effects of high-ranking words. Text insertion has also caused normally legitimate words that are found in novels or news stories to have an inflated spam score. This may potentially render Bayesian filters less effective over time.

Another approach spammers use to fool Bayesian filters is to create less spammy emails. For example, a spammer may send an email containing only the phrase, "Here's the link…". This approach can neutralize the spam score and entice users to click on a link to a Web site containing the spammer's message. To block this type of spam, the filter would have to be designed to follow the link and scan the content of the Web site users are asked to visit. This type of filtering is not currently employed by Bayesian filters because it would be prohibitively expensive in terms of server resources and could potentially be used as a method of launching denial of service attacks against commercial servers.

As with all single-method spam filtering methodologies, Bayesian filters are effective against certain techniques spammers use to fool spam filters, but are not a magic bullet to solving the spam problem. Bayesian filters are most effective when combined with other methods of spam detection.

The Solution
When used individually, each anti-spam technique has been systematically overcome by spammers. Grandiose plans to rid the world of spam, such as charging a penny for each e-mail received or forcing servers to solve mathematical problems before delivering e-mail, have been proposed with few results. These schemes are not realistic and would require a large percentage of the population to adopt the same anti-spam method in order to be effective. You can learn more about the fight against spam by visiting our website at www.ciphertrust.com and downloading our whitepapers.

About the Author Dr. Paul Judge is a noted scholar and entrepreneur. He is Chief Technology Officer at CipherTrust, the industry's largest provider of enterprise email security. The company's flagship product, IronMail, provides a best of breed enterprise anti spam solution designed to stop spam, phishing attacks and other email-based threats. Learn more by visiting www.ciphertrust.com/products/spam_and_fraud_protection today.

Marketing Your Website Business Online

2009-07-11T00:56:00.003-07:00

Marketing your website business online is what will take up most of your time whilst working from home. There are lots of ways to do this of course and sticking to just one method of marketing is not advisable and why would you want to stick to just one method anyway? Let\'s take a look here at this busy but very enjoyable life of marketing your website business.

Obtaining a website business and putting it on the internet hoping it will be making money online in no time at all is not anymore the way it works if ever it was thi
way. There are two different ways of marketing online today - direct marketing/ppc (pay per click) and organic marketing where the former involves cost and the latter is free.

Ppc marketing includes using Google AdSense or AdWords and other similar methods where you have your small ads placed on the right of the larger main ads on a results page. You really need to know what you\'re doing in order to use this method because if you don\'t you certainly will end up spending more than your profits, so use caution and common sense when using ppc marketing.

The methods I want to outline are the organic methods, or free marketing used mostly by those working from home making money on the internet. more visit to :-www.google-friendly-page.com Here are several methods:-

Article writing. Blogging. Social networking, using sites such as Squidoo, Hubpages, Facebook, MySpace etc. Website Directories. Forums. Classified Advertising.

Those are the main ones but there are lots more. Now, the main aim of course is to get your website name all over the internet using these methods above. When you write content, as long as the particular site allows links, use them to take the customer to your website. Now the more you do this back linking as it\'s called, the quicker your website business is going to become known. Read and take part in business forums as well. You can respond to them whilst including your website address and you can of course write your own content or thread as it\'s known on forums. Build a relationship with other like minded individuals and get your website out there at the same time. Using forums is quite a relaxing activity and so for most folk is very enjoyable.

Different sites have different rules but they all have one rule in common - DO NOT BLATANTLY SELF PROMOTE. I have yet to find an exception to this rule on any content site.If your content has your website name or keywords in every single paragraph this will not be acceptable so be careful with this and read up on each site\'s guidelines to save you time while you\'re making money on the internet.

In a nutshell, link back and fore. for visit to:-www.15-ways-to-boost-website-response.comIn your blog put a link to a Squidoo Lens you wrote perhaps, or in an article site put a hyperlink in the actual content leading straight to your website.

http://www.instant-video-streamer.com
http://www.html-lockdown.com

When you understand and use these methods, they really are quite easy and simple, and yes, quite enjoyable. Become familiar with them all and then grow your website business, making money online whilst working from home.

About the Author:

http://www.instant-video-streamer.com http://www.html-lockdown.com

Keywords Importance And Uses

2009-07-11T00:56:00.001-07:00

The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign.

So lets dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphrases.

KEYWORDS and KEYPHARASES Definition : site words or phrases which/that are matched with the search words or phrases of target audience using search engines are known as keywords and key phrases.

Importance of KEYWORDS and KEYPHARASES : Keywords and Keypharases are used to promote and market a website by improving search engine rankings.

Where to use KEYWORDS and KEYPHARASES for Offpage Optimization : The Keywords and keypharases are used as the anchor text to link to the site. Search engines specially google attach lot of importance to the anchor text hence if there is a keyword in it, the site gets promoted for that keyword.

The Keywords and keypharases are also used to advertise, promote and market site with PPC (pay per click) and PPI(pay per impression)

Where to use KEYWORDS and KEYPHARASES for Onpage Optimization : KEYWORDS and KEYPHARASES are generally used with HTML tags ( title tag, meta description tag, meta keywords tags, body tag , anchor tags, comment tags, heading tags, alt tags, table tags, form tags, list tags, formatting tags, frame tags, map tags, applet tags, etc.) and in url itself. Apart from this the keywords & key phrases are used in the text matter of the page.

These are also used to create KRPs (Keyword Rich Pages – where a specific KEYWORD and KEYPHARASE is repeated to get top ranking for that particular web page for a particular KEYWORD).

The strategy is to target one keyword or at maximum two, per page. Once these KRPs are produced it is easier to get these pages ranked with search engines. These pages then have links to other pages in the site & hence serve as the passage way for inviting in the surfer to investigate the site deeply. These Keyword rich optimized pages are also called 'Doorway Pages.'

So lets start to introduce the keywords where they belong:

KEYWORDS and KEYPHARASES uses in THE PAGE TITLE :

Page title is the first element that search spiders' find on a web page and hence it stands to reason that the title of each page should be carefully crafted.

THE PAGE TITLE text is displayed by using tags in the title bar of the web browser. As it is one of the most important element of the webpage therefore most important and essential KEYWORD AND KEYPHARASE (S) must be included in it. KEYWORDS and KEYPHARASES which are used in page title are used by search engines in their result listing and they are then used by the target audience as the hyperlink to access the website from the search engine results page(SERP).

Keywords in a title is generally upto 60 characters or less including spaces. Google cutsoff title text after 60 characters when it is displayed in the SERPs. To achieve high ranking on the search engines the main keyword or phrase for the web page should appear should appear in the beginning of the title on the page. The page title tag carries significant weight in most search engine algorithms.

Example:

The page title " keyword & kyphrases tutorial for search engine marketing " uses keywords ( keyword , keyphrases, tutorial, search engine marketing)

These keywords and keypharases are dependent upon the domain, nature and objective of the web site.

KEYWORDS and KEYPHARASES uses in THE META TAGS :

Meta Tags : Meta Tags are html text which describe information about the web page. In other words they provide data about data(web page content). Meta tags are invisible on the web page. They do not appear in browser window. To access them one has to select View menu and then select sourcece option from menu bar of browser Each meta tag has both a 'name' and a 'content' attribute.

In fact Meta tags are one of the first elements I look at, while assessing a competitor web site.

Meta tags are placed after the

About the Author I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.
To find more articles, please visit my site http://sem.mosaic-service.com

Using the "Da Vinci Code" to build quality one way inbound links

2009-07-09T06:31:00.009-07:00

Sometimes you just need to look to the latest book or movie to get inspiration. One way to use these phenomena is in your online press release campaign.

See the title of this article? I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about your business and get written about in the media. Don't think for one minute that the press are only interested in "real" companies. If you have a newsworthy story that is topic and an editor thinks it will benefit his re
ders, he/she will publish it.

Hopefully this will lead to more traffic to your site, maybe a free link from their website, and sales! Yes, one way in bound links from authority sites! Manna from heaven. You just can't buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a sustain a press release writing campaign?

Here's where the "Da Vinci Code" comes in. If you have not heard about Dan Brown's controversial book then you must have been on a desert island for the last 5 years.

It has created much controversy and I hasten to add , money , that it truly is a phenomena. A movie is due soon with Tom Hanks and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the "Da Vinci Code" is snapped up. I own several "other" Da Vinci Code books on cracking the code and information on the background to the book etc etc. I don't have the t-shirt yet! Watch this space!

I have also seen a few others use the hysteria behind the book to send out a topical release about their business that ties into the book.

There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of Bridget Jones and also some great creative use of the Lord of the Rings Movies.

In essence, look to the media for the next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and the great thing is they are always releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far fetched.

Some ideas

Movie: Troy

Idea: Make sure your virus protection software is not your achilles heel!
Idea: Beware Trojans! New Book on Virus Protection Software!

Movie: Bridget Jones

Idea: Anything Dating Related.

Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to the movies or bookstore then I have just given you the best one yet. Hey, you could even claim it as a business expense!

About the Author Jason Hulott is author of Press Release Cash, a system to use press releases to drive traffic, boost search engine rankings , get free inbound links and generate big profits. All from one activity! Save time and effort now. Visit www.press-release-cash.com now!

Why Do I Need A Basic Marketing Plan? - And - How Do I Prepare It?

2009-07-09T06:31:00.007-07:00

To maximize your potential for success in any new business venture, it's important to do the groundwork. You may be thinking of starting a business or have already jumped into something and find it's not taking off the way you hoped.

Unfortunately many people start out with a basic concept in their mind, and a few written notes. With just a few ideas they search the internet and hope to launch a successful business by figuring-it-out as they go along. The truth is most new businesses fail for one reason - lack of plan
ing.

Taking the steps to prepare a Basic Marketing Plan will set you on a path to full awareness of the "who, what, where, when and how" of your new business.

I Understand Why - But I Don't Have Marketing Experience

It is not necessary to be a marketing professional or even a writer. What you want to accomplish is an easy-to-follow to-do list' for your business. It's a plan of action. It's an understanding of the key components of what you plan to do with your business and how you will get there.

It is a summary which outlines your goals; your intended actions; and, your step-by-step plan of execution. More importantly it is a guide to measure your progress.

Here are some of the elements of a Basic Marketing Plan along with key questions you should answer when preparing your plan.

1) The Niche Product - Steps to Decision Process

Do I have a product you want to sell, or do I need to find a product - if so, how and where? What type of product or service will work for me? Do I need to have expertise in this area so I can become the go-to-authority? Do I have passion for what I want to sell and is that an important factor in running my business?

2) The Target Customer - Steps to Decision Process

Once I have an idea of my product, who is my target customer? Why does it matter that I know who my customer is? Can I identify this customer -ie: the customer with a need, want or burning desire to have this product)?

3) The Market Trends for Your Chosen Product(s)

Is my product seasonal? What is the best time to promote my product? What are the trends for this product - is it always going to have a demand or is it something that has a life-span? Where do I go to find out information on trends in the market?

4) The Method to Market - Web Site, Blog etc

How will I go to market with my product? The internet - a Website - a Blog, Web 2.0. Do I need training to fully understand the ebusiness marketplace? What methods work best for my product?

5) The Competition

Who is my competition and what do I need to know about them? How am I different than my competitors? How can I be better than my competitors? What actions can I take to keep my customers coming to me instead of my competition?

6) The Timing to Market

Is there a best time to launch my business based on the seasonality of my product offering? Why is that important to me? What lead time do I need to prepare my product launch to ensure I keep on a target time line?

7) The Time Commitment

What amount of time am I prepared to put into my business? Have I considered all my current commitments - job, family, current hobbies? What can I change to give my business more time? If I can't change anything do I have any spare time to put into this business given that it will be a slower start?

8) The Price Point and Promotion Factors

What are my start-up costs? What will my product cost me - wholesale? What am I planning to resell this product for? Should I have sales or discounts and what am I prepared to reduce my selling price to? What are my competitors pricing for this same product and how do I compare? When do I expect to make a profit? What do I hope to earn in 3 month, 6 months etc?

9) The Product Supplier(s) - Finding a Good One.

Who will my product supplier be? How do I find them? What is their reputation? What are their policies for returns, shipping etc? Do they service international buyers? How will their service affect my customer satisfaction rating?

10) The Financial Investment

Do I plan to run my business part-time and do I have funds to start up this business? Do I plan to run my business full-time and do I have sufficient funds to start up this business as well as sustain my family without a job? How long can I work at my business before needing to make a profit? Do I have an understanding of the hidden costs of a new business? What if it takes much longer to make a profit - how long can I go before money becomes a problem? What if I fail - can I afford to lose my investment?

11) The Potential Revenue

Can I make some estimation of what I will make in a 3-month, 6-month, and 1 year timeframe? What is the value of measuring my potential success? What do I plan to do if my business takes off - will I expand to other products? What is my revenue goal for these time periods?

12) The Risk and Your Risk Tolerance

Do I fully understand all the risks - both financial and personal? Am I prepared to handle the ongoing commitments - both financial and personal and how will I make this work?

13) The Steps to Launch

Once I have my product idea, do I have a step-by-step launch plan? How do I go about it?

14) The Market Forecast

Will my product sell in the current economic climate? Is this a need-to-have product that will always have buyers?

15) The Steps Required to Build and Develop the Business

Do I have short and long term goals for my business? How do I plan to measure my success based on these goals? Do I have a plan for expansion?

Conclusion:

Following a Marketing Plan and continuing to update your plan as the business is built, will provide a clear understanding of the areas that are working and what needs to be fixed.

Without something written down, there is no record which you can refer back to. This is critical as time goes by and you need to remember the steps you have taken to get to where you are.

Every business has successes and set-backs. Your working version of a Marketing Plan will provide that all-important guide to your ebusiness success.

About the Author:

25 year Marketer Ann Monahan - http://www.ebusinessbuild.com For more information on Niche Marketing and preparing an easy-to-follow Basic Marketing Plan visit: http://tinyurl.com/EPPrinciple

There Are Some Very Important Tips From Website Designers

2009-07-09T06:31:00.005-07:00

Website designers can work as freelancers, designing and maintaining websites for a variety of clients. Color-blind browsers form a huge part of the worldwide community and therefore must be taken into consideration when designing a website. If you dont have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products.

There are some very important things you must do SEO-wise while designing your website. Proper web design is not a difficult task; it is jus
a matter of designing your website from a viewers point of view.
Many printing and business gift companies like ft promotions provide all the information you need to know about ordering, shipping and designing promotional mugs right on their website. For more details go to www.thedesignbuild.com A common problem that many people have is that before they even start designing or building a website they need to decide specifically what the goal of the website is. The time and effort you spend on designing your website will be obvious to your visitors and will result in sales. Unlike the Hollywood fairy tale of build it and they will come, designing a beautiful website isnt enough.

To take on just about any other non-administrative project you can think of -- designing your website, writing a business plan, sending out press releases, you name it. In order to increase the search engine optimization for your website, some new website designing needs to be done. Lets talk about couple of important point I choose to discuss &'Web Designing & Web hosting &' Lets say you have chosen one of the best web designing company in your area to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days now your website is ready to host on a server. Don't get too caught up in all the fancy graphics when it comes to designing a website. For more information login to www.onlinepublishingsite.com. Irrelevant, Content Is King when designing your website, and is equally important to both of the major groups who will determine the success of your web site. Adding a nice logo, a simple navigation menu, some eye-catching images and suitable fonts are some positive parameters for designing your website. I wouldnt name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords web design company and web designing company If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, its fun to play with. Design depends on individual taste and designing a website from a first draft that the client will like from the start, can be a real challenge. You selling your product or service, marketing it, doing the accounting, paying the bills, answering the phones, designing and updating your website and preparing and sending out mail, Keywords and Search Terms Your business keywords and search terms are also critical considerations when designing your website. Designing a Website with ZERO Marketing Experience Most web designers have no idea how to make money on the internet, with anything other than their design services. If you are designing or maintaining your website then learn about Meta tags.

About the Author:

www.10-website-programming-tricks.com
www.29web-design-tricks.com

How to Prepare Images for Your Web Site - Part 3

2009-07-09T06:31:00.003-07:00

How to Prepare Images for Your Web Site - Part 3
Copyright 2002 Herman Drost

Image optimization significantly improves your site's
effectiveness. Whether your success is measured in revenue per
user, page views, unique visitors, or pure profit, accelerating
your Web site makes a huge difference.

Part 1 of this article discussed when to use images for your
web site and what image file formats to use on the Web
(www.isitebuild.com/imageoptimization1).
Part 2 discussed how to optimize your images for
the Web.
(www.isitebuild.com/imageoptimization2).
Part 3 will present more ways to optimize your images so
your web pages will be fast loading.

Studies show that a one-second improvement reduces click-aways
up to 65%. Faster page views means more page views and a better
user experience. This leads to higher user retention and
therefore more revenue.

Here are a few ways this can be done:

Creating Thumbnails
Make 2 copies of your large image in your favorite image
editing software (Fireworks or Photoshop). Make a small
"thumb-sized" version of your large image and put it on
your first page. Put the large version of your image on another
page. Link the small image to the larger one. When visitors
click on the small image it will take them immediately to the
larger image.

Pre-load graphics
If you want a large image to load fast, you can pre-load the
graphic on another page. Create a 1x by 1x pixel of the larger
image and insert it at the bottom of an earlier page
(it will appear as a dot and the visitor won't even
know it is there). The browser caches the image. When the
visitor arrives on the page with the large image, it appears
almost immediately.

Slicing
This is where you divide a large graphic into smaller
pieces. This keeps the file size of the images smaller enabling
them to download faster. Slicing a graphic can also help with
design and layout of your web site.

Use Height and Width Attributes for your Images.
The browser doesn't have to calculate the image size because
you've told it the height and width values already. If the height
and width attributes are not included, the browser has to load
the entire image, then calculate its size before displaying it.
Height and width attributes are inserted automatically in the
HTML code by WYSIWYG page editors.

Don't use the height and width attributes to make a graphic
appear smaller on the page than its actual size; this just
creates a larger download time plus added computer processing
time. Resize the graphic in your image editing software instead
and use it in your page at its true size.

Interlacing
Have you noticed web graphics appearing on the page
gradually in layers? As each layer appears the image becomes
clearer until it is in full focus. It gives the viewer a rough
idea of what your image will look like and decide to wait or
click onwards while the image is rendering. On a fast connection
the image will load quickly, so you won't notice the rendering
effect.

Interlaced images increase file size slightly. Only apply it to
large GIFs where the file size is less noticeable.

Use of Alternate Text
Some people surf the Web with the graphics turned off
(for faster web page loading), or they are disabled
(visually impaired people use the text-based Web). A good Web
Designer will accommodate these situations by adding the ALT
attribute to the HTML element. The ALT element allows you to put
text in place of the image so the readers have an idea of what
the image is without having to view it.

The ALT attribute will show up if your image is broken. It can
also be inserted as one of your keywords, for search engine
optimization.

Using the Gif Wizard
This is a handy tool to reduce the file size of your graphics.
If you go to www.gifwizard.com, it will compress your graphics
online, on any platform.

Optimizing your Web Site will deliver faster page downloads,
increased page views, improved user retention, a better user
experience and therefore more sales.
==================================================
Herman Drost is a Certified Internet Webmaster (CIW) owner
and author of iSiteBuild.com Low Cost Hosting and Site Design
(http://www.isitebuild.com/sitehosting.htm)

Subscribe to the "Marketing Tips" newsletter for more original
articles. mailto: subscribe@isitebuild.com
==================================================
About the Author Herman Drost is a Certified Internet Webmaster (CIW) owner
and author of iSiteBuild.com Low Cost Hosting and Site Design
(http://www.isitebuild.com/sitehosting.htm)
Subscribe to the "Marketing Tips" newsletter for more original
articles. mailto: subscribe@isitebuild.com
=

Website Design vs. Function

2009-07-09T06:31:00.001-07:00

Easily, one of the biggest mistakes webmasters make when first
starting out on the web is in the design of their site. This
is extremely understandable, considering that, in the brick and
mortar world, a business's success is often dependent on it's
appearance. The more money put into the look and design of a
business, the better it often does.

Unfortunately, this doesn't completely transfer over into the
world of the web. In the world of the web, there is a huge
difference between creating an aestheti
ally pleasing site, and
creating a site that is going to be functional and have the best
possibility for success.

All too often, when people first begin on the web, they design their
site as if to be a work of art. Making sure it has lots of
beautiful graphics, fancy javascript, flash, etc. While all of
these things can definitely create a beautiful site, they are also
some of the biggest hindrances to a business's success.

On the net, there are two key things a webmaster must always keep
in mind when designing a site; the visitor and the search engines. If
a visitor has to wait to long for a page to download or a search
engine can't properly index a site, it doesn't matter how beautiful
and informative the site is, it will not generate the business needed
to survive, much less excel.

Let's look at a few of the most common things you should be aware of.

*Page Size*

While broadband access is gaining ground, at least half of all
internet users still use dial up connections. This means that the
majority of a sites visitors will be downloading the pages at about
3-4 kilobytes per second.

It is estimated that if a page doesn't load within 8-10 seconds you
will lose 1/3 of your visitors. That means that a page should not
be any more than 30 kilobytes total including text, graphics,
html, javascript, etc.

Logo's, backgrounds, and other images, are great, but if they are
causing your pages to load too slowly, they are doing you more harm
than good. Quite honestly, your visitors do not care about your logo,
graphics, backgrounds etc. They are there for one reason and one
reason only....to see what you can offer them.

If you must use graphics keep their file size as small as possible
by optimizing the graphics to the utmost extent possible and keeping
the image size small.

*Splash Pages/Flash Intros*

These are the bane of the internet. If you have a splash page whether
its made up of a large graphic or a pretty flash intro, you are
crippling your chances. Design firms often love to talk their clients
into these pages because they get to be creative (oh..and charge more).

The truth is, creating one of these pages as the entrance way to your
site is one of the single worst things you can do. Visitors hate
splash pages, because they often take too long to download and they
don't provide with the visitor with anything. Remember, the visitor is
there for one reason, to see what you have to offer them and get the
information they are seeking. A huge graphic doesn't answer any of
their questions, it only delays their search.

A Flash into is much the same, while it will generally download very
quickly, it still delays the visitor in finding what he or she is
looking for.

One of the biggest rules you should remember is to keep the amount of
clicks a visitor must make to get to quality information down to a
bare minimum. With every successive click a visitor must make, there
is more of a chance he/she will give up and go somewhere else.

I've seen many reports from different sites that used (notice the past
tense) Flash Intro pages. Hardly surprising is the fact that on average,
a whopping 20%-30% of the visitors left the site after accessing ONLY
the homepage (where the splash page or flash intro was).

The second reason to stay away from these is that it has a huge affect
on search engines. Search engines can only index text, a huge graphic
or flash intro doesn't give the engines anything to index. As a result
the homepage, which is often the highest ranking page on a site, has
almost no chance of ranking well at all. In addition, depending on how
the links from the graphic or flash to internal pages are coded, the
engines may not be able to follow the links to the rest of the pages
on the site which means your site will not get spidered properly.

To summarize, stay away from splash pages and flash intro's. Give the
visitor some actual text to read and the engines something to index.
Your visitor retention will go up, and so will your search engine
traffic.

*Hyperlinks*

Hyperlinks are your bread and butter when dealing with the search
engines. They are the way in which search engines find all of the
pages on your site and index them. If a search engine can't follow
a hyperlink, it won't be able to index the destination page, meaning
parts of your site may become invisible to the engines.

Be sure to use only true hyperlinks in your site. I've seen many
sites that use some javascript links instead of actual hyperlinks.
While these will work for most browsers (about 90%), they don't
give the engines anything to follow.

A true hyperlink should say:

href="URL of page here.html"

Any other type of link is most likely not going to be followed
properly.

*Body Text*

As I mentioned before, engines can only index text. Too often I
see sites that use graphic representations of text or a large
graphic that has some of their most important text within it.
Do whatever you can to stay away from this. If your most important
words are in graphic format, you have taken away the thing that the
engines need most to properly index and rank your site.

Engines also want to see continuity in the structure of a page. When
a webmaster uses lots of tables, frames, and other design elements,
it breaks up the flow of the text on the page, and can have a
negative effect on your rankings.

Whenever possible, use as few tables as possible. When you do use
tables, do your best to not break up a paragraph or sentence into
separate cells in a table, this destroys the flow of the text and
causes the words to be seen as unrelated fragments instead of part
of the same continuous sentence/paragraph.

It is important to realize that engines do not see the pages the
same way a visitor does. While the visitor sees the page displayed
properly with all of the next flowing nicely, an engine sees only
the HTML code behind the page that breaks up the flow of the text.

In general, the simpler the page and the HTML behind it, the better
the ranking will be.

*Summary*

Always be sure to be aware of the impact that a particular design
element will have on both your visitors and the ability of the engines
to properly index your site.

By understanding how the engines work, what they look for, what they
can and can't do, you will vastly increase your chances of successfully
achieving the rankings needed to make your business a success.
About the Author John Buchanan is the author of the book "The Insider's Guide
to Dominating The Search Engines", and publisher of "The
Search Engine Bulletin", a FREE monthly newsletter. Visit him
at http://www.se-secrets.com for more information or to sign
up for the newsletter.

Ebay Tips For Buyers & Sellers

2009-07-07T18:55:00.009-07:00

As a buyer you are trying to find bargains i.e listings with the best price (Buy It Now Items) or listings with the fewest bids (Auction Items). Generally these listing are the ones that get the least amount of visitors, and most of the time it is because of missing keywords (Product Serial, Manufacture Name...etc) in the title field. Thus, the key is finding listings that contain misspelled keywords or listings that are missing important keywords in the title field. Since the default eBay Search box only searches the title field, you can
often increase your chances on finding deals by checking the "Search title and description" check box.

The next thing you will need to know is the "Art Of Gaging An Item Price on eBay". A nifty way to find the going price for an item is by looking at the ended listings. To search for ended listings, simply click "Advanced Search" link found under the upper right hand search box. And then check the "Completed listings only" check box before beginning the search.

Always "Find Reserved Price Auctions". You will be amazed at how many people just don't bother bidding when they see the reserve price tag, most of times the reserve price is less then 10% of the item going rate which means huge savings. Remember however to place your bid in the last 10 seconds.

A nifty way to save cash on items is by offering sellers an end bid early option. The key here is that you will have to find recently listed item (less then 100 views) and from sellers with fewer than 50 feedbacks. Try to keep your initial offer to no lower then 10% of the regular eBay price (See Gaging Item Price).

If you are a pro on eBay then you will mostly likely only bid twice on an item. The first bid is optional and it meant to take the item out of the "Buy It Now", since you will be more likely to win the item at a lower price through an auction. The second bid should come on the last 10 seconds of the auction, this maybe longer if you are on dial-up

You can tell a lot about your competition (fellow bidders) by looking at their previously won items to see their bidding pattern. You will be amazed at how many people keep their last bid to a whole dollar, meaning you only need to add a cent to snipe them in the last 10 seconds.

You will be more likely to win an item at a lower price on a weekday then a weekend. The reasoning is simple, less competition, most people with jobs will be unavailable or less likely to bid, and thus increasing the probability of winning the item at a lower price.

Did you know eBay occasionally issues Paypal coupons that could save you anywhere from (5 % -10 %) when paying for your eBay items.

You can save a lot from buying from sellers with little or no feedback. But again the key is knowing your seller so you don't get burned. Here is what I do before I place a bid, first I email the seller, asking him/her about the condition of the item. If he/she replies back then I check the email headers to get the remote ip address, I then go to a WHOIS database and verify the location of the seller. If everything is OK so far, I contact the seller through telephone to verify the item, its condition…etc. Remember that eBay only covers up to $175, so it's best to ask for insurance and always ask for shipping with tracking. Also I found its best to stick with Paypal as payment option.

As a buyer you need to be aware of the following points:
• Be suspicious of sellers with low rating.
• Be suspicious of sellers using stock pictures (pictures from manufacturers website).
• Sellers who use free email (Hotmail, Gmail, Yahoo..etc).
• Sellers who do not accept Paypal.
• Sellers who do not reply to email.
• Low rating sellers with 1 day listings.

About the Author

Randy Mzik

A University Student

http://www.onimoto.com

Different Keys To Marketing With Blogs

2009-07-07T18:55:00.007-07:00

A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.

Cheaper way to study your audience. As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a questi
n for them, you can just... ask. True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.

To address these changes, in recent years legitimate e-mail and web site marketing was considered a non-threatening (and somewhat successful) way to reach these "cocooning candidates." These are in fact still viable tools, but there costly learning curves associated with them.

Some recruiters have gone back to launching traditional direct mail campaigns. However, this can be an expensive and time consuming proposition to undertake with regularity. Success may be mixed until you find just the right combination of style and timing.

Pick an interesting topic, and stick with it. People don't want to know what you ate for breakfast, or who broke your heart lately. They read your blog looking for information, and they won't stick around long unless they perceive you as a credible expert on whatever topic you are writing about.

Blogs also are capable of syndication: a great means of ensuring that your writing and opinions are exposed to as much of the general public as possible.

With blogging, there are NO lists to keep nor spam filters to stress over, which is a paramount reason many writers and publishers have turned to this fascinating form of promotion. As such, they are economical with no list server costs.

How do YOU feel about the product or service youre blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than its cracked up to be? Whats your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers?

Top companies find many of their hires through well-developed referral structures, combining exciting programs, innovative technology, and constant communication. Often, these hires are more loyal and get up to speed faster. A successful ERP also boosts morale and will serve as a means for your employees to directly contribute to your organizational success.

But the most important thing to remember when blogging is that youre not a speaker talking to an audience, you are sharing and interacting. You are one more voice to be heard and how powerful that voice is depends on how much interacting you do. Its the opposite of Advertising.

Read About Internet Marketing Also Read About Updating Blogs and Blogs Writing Service

About the Author:

Keyword Searches and SEO Optimization

2009-07-07T18:55:00.005-07:00

When it comes to internet marketing, in order to get high page rank on your site, the best thing you can do is to engage in SEO or search engine optimization.

When we say keyword research it means it's a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. In order to find anything on the Internet, you either have to already know the web address, or you have to find it via a search engine.

One of the m
st common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. When it comes to finding what you want, you have to know a little about keyword searches and how to word your request. We know that keyword searches are vastly different from how we speak, and this causes some people to miss out on finding the right information. When the search engines look for what you are asking for, they look for the keywords, and the order in which you list them will have an impact on what results you are offered.

Yeah, it's true that some keyword searches are simple. If you want find out about The Wiggles, the words "the wiggles" will give you what you want. Let say here that if you want to find out more about Anthony Field of the Wiggles, you need to adjust your keyword searches. You may instead want to search for "Anthony Field Wiggles" or for "Wiggles Anthony Field". You may be surprised to see that just switching the order of the words yields you different results.

Well, the initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache. Building your site to target these key words is called SEO Optimization and is now used by most sites to attempt to get the most traffic.

Apparently, if you are looking for even more specific information, you have to fine-tune your keyword searches even more. For the purposes of keyword searches, however, it makes perfect sense to the search engine, and you may get exactly what you want with that search, and you will get it quickly. Often we find pages of advertisements instead of good information on the subject we're researching. Why is this and how can we avoid this dilemma?

Another thing here is, if you are having trouble with your keyword searches, try to be more specific, but remember to think of what you want as you search. Be as specific as possible, but remember that being too specific may limit what you find and you may come up empty handed. Search engine programmers are constantly trying to keep up with how people search, and always working to make things easier for you to find your information. Most search engines have tips for keyword searches, so if you are having trouble, this may be a great place to look for help.

Another idea that is very simple is to type in your search request in quotations like this: "Australian Cattle Dogs". Otherwise the information generated will show up as the separate words bringing up all things having to do with Australians, cattle, and dogs instead of the total phrase Australian Cattle Dogs.

Some additional option for finding information with a keyword search tool is to use more than one search engine. Some search engines like Google are handy for a miscellaneous, general search. Other search engines like Dogpile will give you a mixture of findings in some of the most popular search engines like Yahoo and Google.

It used to be the case that if someone wants their website to be entered into a search engine, they need to pay a fee for the privilege. Those days are over unless you want to run ads on the search engines. The sites that are advertising products for sale will usually have more money and hence will be willing to pay a higher price to be ones who are first listed in a keyword search. You can't avoid this problem but there are some ways you can employ a keyword search tool to help you find the information you need.

For those who have a detailed subject, and want to find search engine that is specific to the topic you are researching. One such search engine is Education World. Education World is a keyword search tool created expressly for teachers. So if you are an educator and are looking for information that that is specific to your discipline, this engine could be helpful for you.

Finally, the last and most valuable piece of information is to remember the old adage about computers: garbage in garbage out. The information you glean from your computer is only as good as your keyword search tool methods. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

About the Author

Keyword searches and SEO Optimization can be more fully explained at our web site. Please visit for more information.

Spyware Doctor 4.0.0.2618 - Your best defence against all online threats to your personal computer

2009-07-07T18:55:00.003-07:00

Review article on how the Spyware Doctor 4.0.0.2618 protects against online threats to your PC by eradicating spyware and adware threats.

Spyware doctor 4.0.0.2618 protects against Spyware which threatens your computers hard disk information and easily allows external hijackers to steal your personal information such as your bank account information, personal passwords, emails and documents. The most common sign of spyware on your computer will be pop ups and unsolicited adverts displayed on your screen.

I
you have experienced any of the above, then the most effective way to remove these serious threats will be to use a spyware remover like I did such as the award winning Spyware Doctor 4.0.0.2618.

My experience of Spyware Doctor 4.0.0.2618

Everytime you log onto the internet, your computer becomes vulnerable to attack from spyware unless suitably protected.

Spyware Doctor 4.0.0.2618 detects and then removes spyware threats in your system and continually protects your computer from any new spyware and adware threats out there on the web.

Spyware Doctor 4.0.0.2618 is spyware removal software that is easily available over the internet in either a free trial format or a fully paid version which provides the full benefits of the spyware doctor 4.0.0.2618 protection.

There can be at any one time thousands of spyware threats to your PC which are trying their best to infect your hard disk by any way possible. Adequate protection from spyware doctor 4.0.0.2618 removes Spyware threats such as trojans, keyloggers and spybots which are are wiped from your system.

My personal experience of Spyware infection is not a good one, my system was infected by a download which resulted in constant adverts, message bubbles and slowed my computer system down by about 50%.

I stumbled upon Spyware doctor 4.0.0.2618 through one of the many internet sales companies and decided upon spyware doctor 4.0.0.2618 as it won numerous awards for its guaranteed performance.

Spyware Doctor 4.0.0.2618 performs a fast scanning facility and provides instantaneous detection as soon as you start your system up. Spyware doctor 4.0.0.2618 also alerts you to any threats as soon as it is detected so you can quarantine the threat immediately.

Find Spyware Doctor Advice at our new site listed below or in the resourse box below:

About the Author

For More Free Helpful Advice on SPYWARE DOCTOR , Click Here:

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Paid Surveys - A Year In Review

2009-07-07T18:55:00.001-07:00

I am nearing the end of my yearlong personal research into the claim that Paid Surveys and Emails are a way to gain positive income.

Let me recap where I started a year ago.

1. I paid to gain access to a site that promised only the best and most profitable paid survey opportunities. I did this even though I have always advised not to. The reason I chose this route is there have always been those who argue that I just didn't find the wealth of prospects available and I could if I paid to access the information. />
2. I reviewed the recommended sites, but found very few actually provided financial payment for their surveys. I chose only to accept surveys that provided cash. If it was an incentive or lottery type offer I refrained from participation.

3. When it came to paid emails I only accepted emails where I was not asked to spend something in order to make some money.

4. I paid due diligence by filling our all applicable profile data.

What did I learn?

1. There is money to be made in paid surveys. Not much, but some.

2. Paying to gain access to paid survey sites is not only unnecessary, but does not seem to significantly help make money for members. Virtually all paid survey sites are free to join. Using a search engine is a more cost effective way to manage the discovery of paid survey opportunities.

3. Signing up for paid surveys will significantly increase the number of emails you receive from "third party" sources.

4. You can become very tired of taking surveys.

In many ways I had hoped I would be proven wrong. From the outside looking in there didn't seem to be much opportunity in this 'money making' idea. From the inside I can say with confidence the bulk of the paid survey opportunities do not actually pay. Many that do pay are essentially token payments and the high paying surveys are extremely rare.

Especially in times of economic difficulty it can be easy for people to place their hopes in something that promises income. There are some legitimate money making ideas online, but sadly many of these wealth enhancement ideas simply do not deliver. What's more they often require an investment or paid membership from those who may least be able to afford it. In that respect it seems very much like gambling to me.

There are even websites that claim to provide an unbiased review of paid survey sites, but many of those are owned or affiliated with the very companies recommended to the site visitors.

It's sad to say, but even a neighborhood paper route would pay you more than the majority of online paid surveys even if you added in the bonus idea of paid emails.

In many cases the owners of the paid survey and email sites will simply derive income by providing a steady supply of people willing to take surveys. In one case I uncovered I could join a paid survey site and potentially make $3 per accepted survey or I could accept the same offer from another source and receive $0.50. I was essentially redirected to a third party website for the survey. The ownership of the site I used essentially was able to pocket $2.50 for every survey completed by their members.

It doesn't take long to realize some sites exist to skim a large portion of every survey payment leaving members with very little to show for their time and opinion.

By the way I spent $30 for access to paid survey information. After one year I earned back just over $47.

About the Author:
Now you can Make A Website or learn How To Make A Website incredibly fast at HighPowerSites.com. Start a HOME BUSINESS and Sell Ebooks at BooksWealth.com.

Seo:-The Crucial Processes Of Search Engine Optimization

2009-07-05T20:25:00.009-07:00

Search engine optimization of a website is a crucial process. it takes persistence and patience both to see your website rank well on the search engines. Here are some features that make the optimization process more powerful and efficient:

Keyword Richness
Search engine optimization directly depends on the content of the website because that's what's loaded with keywords and phrases to attract the search engine spiders. A website should contain original and keyword rich content so that proves useful for the visitors. Als
, the keywords should be placed strategically across all the website components like the navigation menu, Alt and Meta tags, URLs of the internal pages and so on. More the keywords more will be your website's relevance for the term. However make sure that you don't stuff in keywords forcefully for more detial:www.the20seotools.com.Just place it where it is relevant and see your popularity soar.

Link Popularity
One of the crucial processes of search engine optimization is gathering links from other websites to your own. More will be the number of links; more will be your website popularity on the world wide web. The number of inbound links coming to your website determines its Google PageRank and that further determines the website's placement in the search engine results. There are several ways to increase and improve your link popularity:

Submitting websites to online directories

Submitting press releases about the website

Submitting articles on websites

Participating in forum discussions
Commenting on blogs and so on

Sitemap
Most website owners do not understand the importance of sitemaps. But sitemaps are a powerful tool to enhance the optimization efforts for the website. A sitemap lists all the pages of the website thus making it easier for the search engines to index all of them.

Internal Linking
The structure of a website should be logical and well-designed and all the web pages should be linked well internally. This navigation menu should link to all the internal pages and ideally include keywords within them.

HTML
The HTML coding should be clean because this is what search engines notice first of all. use plenty of keywords in your code and make use of header tags and bold tags for visit detial:-www.offline-promotion.com.Also make sure all the images and graphics of your website are accompanied with relevant alt tags.

Title Tags
Use your prime keywords and phrases in the title tags of the pages of your website. And make sure you specify unique title tags for all your web pages. Use terms that your target audience is most likely to search for so that they exact results. Also start the title tag with the keyword followed by the name of the website if you have to maintain the branding.

Website URLs
The URLs of your web pages can play a crucial role in boosting the optimization processes of your website. Make the URLs descriptive and include your keywords and phrases in them. Long URLs that contain numerical and special characters cannot even be deciphered and don't make it easier for the search engines and users to decipher the inlaying content. on the other hand, descriptive URLs inform about the information within.

About the Author:

www.seo-prediction.com www.huge-niche-keywords.com

Ebay Seller Tips &' Simple Steps To Get You Started

2009-07-05T20:25:00.007-07:00

For those who are new to selling on eBay the thought of deciding where to start and the right steps to take can seem overwhelming. First theres the question of what to sell. Then theres the question about creating an auction listing. Then as the business grows, there are questions about how to simplify everything. At first its hard to know whats important and what isnt. For some the questions become so overpowering they just decide its too hard and never even try. For others theres lost time as each and every piece of the puzzle is investiga
ed and re-investigated. It doesnt need to be that way for you. If you are new to eBay, read on as I present eBay seller tips &' simple steps to get you started.

Heres one of the best eBay seller tips &' get some experience selling on eBay before you start selling full-time. Make a few sales to gain a better understanding of the eBay selling process and to gain a little confidence. Even if youve already purchased on eBay, youll find things are different as a seller. The best items to practice with should be continually sought by purchasers. Smaller sized items are better. Basically your goal is to find an in-demand item that is small and thus easy to ship. It needs to be something that is likely to sell quickly so you can begin to ramp up listings and sales.

So lets get started. After a few of these quick and easy auctions youll be very comfortable with the steps required. In fact youll begin to find that each of the steps required to successful list and sell items will become second nature to you. What took many long minutes will become quick and easy to complete.

The next of our eBay seller tips focuses on creating the auction listing. While locating the right product is important, creating the auction list is even more important. The best listings contain several traits. They are informative and include the information buyers seek. They are also user-friendly. There are no problems, and navigation is always easy. Finally, they are written with the buyer in mind. The bottom line is that they are created to give buyers confidence in you and your product; they set prospective buyers at-ease.

Its fine to start using the basic templates found on eBay. However as you develop your skills and confidence and you begin to have some success, youll definitely want to consider upgrading. There are many customized templates available online for you to consider.

The last of the eBay seller tips for this article is making it easier for you as your business grows. Once sales and profits start to occur, begin looking at all the great software options to make your auction listing and management easier. It might take a little research and even some testing, but youll soon be able to locate software that meets your needs.

To Your eBay Success!

About the Author:

Download a copy of my free ereport about getting started on eBay.

Read more about being an eBay success.

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.

Defaults Paying Ads with adsense

2009-07-05T20:25:00.005-07:00

Adsense marketing, Home business, Small business, Make money online.

online ad programs, including AdSense, will sometimes show default ads, or public service Many announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content. Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when
their spiders crawl your pages for content. What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes. In the case of Google's AdSense program, this is done by adding an alternate URL to your code. Using their online wizard, you simply add an alternate URL to your code, then copy and paste the new code into your pages. Once you have made the change to your ad codes, you will show an alternate ad in place of the PSA ad that would normally have appeared. Alternatively, you may also select to show a simple background color in place of your PSA ads, , whatever the color. So decided to add an alternate URL to replace unpaid ads, the challenge for many webmasters is how to make a "URL" appear as an ad. It's actually not that difficult, and there are a couple of ways to go about it. One new program that was recently created to address this issue is AlternateURL.com, where you can create an alternate URL ad in just a few easy steps in any of the standard AdSense supported sizes. Once created, you can embed the AlternateURL into your AdSense code. It's a simple solution that relieves webmasters from having to tinker with iFrames, CPA networks, or other systems to create an alternate ad for their Google ad codes. Remember, since you are adding a URL, you have to ensure that the page that opens will fill the correct size of the PSA ad you are replacing. Thus, if you are showing a 468x60 banner, you create a page that has a div or an image in that size. Be sure to left and top align the elements on the page, and ensure there are no margins or borders, etc. Alternatively, you can create a page that displays an frame, which will fill the ad slot to be replaced. In either case, the question arises about what to actually Some sites show Clickbank or other CPA network offers as their alternate ads. You can play around with various solutions to find the one that best suits your site and creates maximum revenue as well. AdSense PSA ads with an alternate URL. The method you use is up to you. Bruce Whitehead is an experienced marketer, based in Canada, who owns and operates a varriety of ventures, including advertising, digital ecommerce, and mail order businesses.

About the Author Manish Gaurhttp://www.youradsenseprofits.com http://www.reprintarticlesite.com

Using Your Targeted Mailing List to Make Money

2009-07-05T20:25:00.003-07:00

Make the best out of your targeted mailing list with freebies and satisfied customers, but be careful when trading mailing lists. There are laws that need to be considered.

There are numerous ways to earn money with your targeted mailing list. Simply having a large mailing list is no guarantee you'll earn money with it, however. The secret to earning money with your targeted mailing list is utilize it as a tool to not only get [people to your site but to tempt them into buying once they visit.

Below are som
suggestions you can use to make the best of your targeted mailing list.

The first way to make money with your mailing list is to constantly add new subscribers to your list. It is necessary to have a large amount of visitors to your site to do this. If you send out regular mailings to your customers you can encourage them to forward the message by offering specials or freebies for new subscribers. You also need to make certain that your visitors can quickly find subscription information for your mailing list on your website.

Compelling offers will work wonders for helping you use your targeted mailing list to make money. These can include free e-books, newsletters and free articles on relative subjects or a series of free how-to reports related to your product. Any of these things can be sent through e-mail, or you can place them on your site to encourage people to go there and download the item. Just make certain they won't be hard to find.

While extending these offers, be sure to tell your readers how much you would like to have them forward the newsletter. Make certain to include an easy-to-read signature on the mailing that lists your name, your company's name and any other contact information. As long as the message is important and offers valuable your readers will gladly pass it along to others.

There are some other ways of earning money with your mailing list that you may want to think about. Some people with huge, established mailing lists have started renting, selling and exchanging mailing lists. A few words of caution about doing this:

1 - Make certain you find out any rules, regulations or laws regarding the trading mailing lists.

2 - Think about the feelings of your customers before agreeing to sell or swap your list. Many will feel like you have violated a trust by not asking for their permission ahead of time.

Making money with your targeted mailing list is quick and easy. With little time and effort you will see profits increase and your customer list grow.

About the Author Leonard Bartholomew, B.S. Computer Science. Leonard invites you to learn how to effectively make money with your targeted mailing list

The Coming Ebook Boom

2009-07-05T20:25:00.001-07:00

Ebooks are now in the doldrums. Few people are buying ebooks.
Not long ago, I, as well as many others, predicted an ebook boom.
It didn't happen. The outlook now seems to be terrible. There
are several reasons for this:

1 - Proliferation of Readers - Rocket, Gemstar, Microsoft,
plus many more

2 - Expensive Readers

3 - Proliferation of Formats - exe, oeb, pdf, CE, LIT and many
other alphabetical combinations

4 - Reading the Screen is Difficult and Awkward

5 - Lack of Portability<
r>
6 - Obtrusive Copyright Protection - the Microsoft Reader is
a case in point. People don't want this. They want "fair use."

Despite all this I still believe an ebook boom is coming. The
boom wasn't stopped; it was merely delayed. Within about 1-1/2
to 2 years we will see the ebook business grow fast. It will
not replace paper books, but it will be a strong rival, especially
in text books, technical books and business books.

Why? Because of the arrival of bluetooth technology. Like the
ebook, bluetooth has been previously hyped a little to early.
But indications are that major computer corporations are finally
beginning to use bluetooth technology.

Why will bluetooth technology make such a big change? Because
it will allow you to connect any peripheral devices to the desktop
computer WITHOUT WIRES. This, in turn will allow you to make
the monitor portable. With proper design, the portable monitor
may also be an ebook reader. This ebook reader will replace all
other gadgets and make ebook reading more comfortable and easier
than book reading has ever been.

For those who would like to build a monitor-reader, here are
some requirements that I think it should meet:

1 - NORMAL MONITOR FUNCTIONS - It should be able to function
as a normal monitor

2 - COMFORTABLE AS A BOOK - The size, shape and weight of the
device can easily be made to appear and feel like a book. With
a little experimentation the cover of the monitor-reader could
be made as soft to the touch as paper or leather.

3 - NO COPYRIGHT CONTROLS - The big corporations in the news,
music, software and movie industries are shooting for burdensome
encryption controls. Such controls will die just as earlier software
encryption controls died. For those who cling to encryption controls,
they may do it with software without affecting the monitor-reader.

4 - ACCEPT ALL FORMATS - The current monitor accepts all formats
that do not require special reading devices. If the monitor-reader
is effective, no special ebook readers will be needed

5 - VIEWING CONTROLS - It should have simple means for varying
the light, the fonts, and the page size for optimum viewing in
differently lighted locations.

6 - READING CONTROLS - In addition to page turning and bookmarking,
it should enable the human reader to make notes and to copy and
paste quotations or other ideas to other computer files.

6 - INEXPENSIVE - About $100. It may not be reachable at first.
But it will happen once the idea catches on and people buy the
unit.

Once such a monitor-reader is produced, the ebook world will
explode and the media industries will be transformed. The monitor-reader
will have all the advantages of a regular book:

> Portability

> Ease of Use

> Good Looks

plus advantages a paper book does not have:

> Vision Comfort Adjustments

> Note Taking and Excerpting

> Instantaneous Emailing to Colleagues of Excerpts

> Incorporation of Ebook into Your Computer Data Base

> Instant Hyperlinks

> Fast Acquisition through Downloads

> Easy, Fast Updating - especially useful for text books

> Inexpensive

Are you getting ready for the ebook boom? It's taking its time
coming, but it will come!
About the Author Paul -the soarING- Siegel is a provocative Internet speaker and
author of HELPFULNESS MARKETNG, an ebook stressing learning,
cooperation and community. Learn about it at http://www.learningfountain.com/.
Subscribe to newsletter, LearningFOUNT, by sending blank email
to: mailto:LearningFOUNT-subscribe@topica.com.

10 Ways to Exceed Your Client's Expectations Every Time!

2009-07-02T20:34:00.009-07:00

The following tips are just a few of the things I do as examples
of setting my service apart from the crowd. In general, the
weakest areas in the Internet Marketing and Web Development
business, are "Customer Communications" and "Customer Service."
Set your effort towards learning to deliver "excellence" in both
customer service and communication, and you'll have distinct
advantages over many other competitors. These tips are based on
the tried and true method of "under promising an
over
delivering."

1. Manage expectations on initial Search Engine placement:

Do NOT tell your prospect that you will get their web site
placing in the top 10 search results right away. Don't guarantee
that you you'll get them thousands of visitors right away. I tell
my prospects that I will do my best to position them within the
top 30 search results initially. As you know, in this business
there are no absolute guarantees, but even if you can often
position a client within the top 10 search results on at least a
few of the Majors right away, think about what you say before you
say it.

People are tired of hearing a lot hype. Many firms make the
mistake of pedaling a lot of trumped up claims, even before they
learn and understand a prospects business. With so many people
out there, who will promise the world to get a sale, a little
realism goes a long way to establishing your credibility. Setting
a client's expectations low initially, only enhances the effect
of achieving a high-ranking result. Why not initially tell your
client something that is EASY to believe.

I like to teach the client to expect top placement over a period
of 3 to 6 months. It's much easier for them to believe and for
each time you immediately place within the top 10 quickly, the
client has another exciting surprise! Learn to under promise and
really over deliver every time! Focus on educating your clients
and teaching them truths that others only gloss over (or are not
aware of themselves).

2. Blow away old misconceptions

While some web firms talk about the huge volume of "Hits" to
their customers sites, I teach my prospects very early, that
"hits" are irrelevant. Hits are not the best means of determining
site activity. A hit is NOT a visitor. A hit can be any action
from the server. For example a page that displays 1 image, 10
buttons, 1 logo and plays music in the background, might generate
up to 14 hits for every visitor to the site. This is best
explained by showing the client an activity report and pointing
out the difference between hits (any action from the server) and
User Sessions (actual visitors). Eliminating any of the common
misconceptions about traffic right from the start, will serve you
well in a marketplace where others are selling nothing more than
hype. Set yourself apart from the rest. Instead of letting
customers believe old ideas, educate them and help your customer
to grasp how things work.

3. Teach your client about the time required for initial
indexing:

I tell my client not to expect much site activity right away. I
like to prepare them for the time it takes robots to visit their
site for the first time. Once again, this a great opportunity to
set your client's expectation a little lower. If we give them an
expectation of waiting approximately 6 weeks after registration,
before traffic commences, we know that some search engines will
probably begin to visit in 3 to 5 weeks. Indeed a few may
occasionally even visit within just 48 hours from the time you
register. However, creating an expectation of 6 to 8 weeks allows
you to out-perform yourself every time. If you really must
exaggerate...then under promise and over deliver.

Success Principle: Teach your client's the truth and learn to
manage your client's expectations. If you deliver above average
results and communicate well, you will have a client for a
lifetime.

4. Tip on Mass Search Engine Registration:

Have you been telling your client about how you are going to
register them with 250 search engines for free? This is an old
out dated approach but you may be surprised at how many
competitors will be saying the very same thing (because literally
anyone can buy auto submission software).

I take a different approach.

I ask the prospect this question:

"Have you ever wondered why some web developers may offer to
register you with 250 search engines for free?" The answer is
simple...that's exactly what it's worth. ZERO ......I then go on
to teach them how targeted traffic is only realized through
achieving a high ranking on the Major search engines. Show them
an activity report to validate it. Then educate them about how
you remain focused on optimizing their Web site for the Major
Search engines.

By setting realistic expectations on search engine registration,
and telling them the truth about where most of their traffic will
come from, you once again are providing an education that others
in the business forget to give their clients.

5. Teach your clients about the value of Manual SE Registration:

If you're like me, you only do manual registration. If you do use
an auto-submission program or service, make sure it is one that
works in a non-spam manner (there are not many that do).

6. Teach your clients about the risk and annoyance of FFA Links:

FFA Links (which stands for Free For All links) are NOT search
engines. Actually what you have probably learned by now is that
many FFA sites are often times but not always, nothing more than
spam sites seeking your e-mail address. Over the years I have
tried subscribing to these services at times just to determine if
there may be any benefit. I can determine no benefit in FFA links
and I like to educate my clients so they do not get sucked in by
the many "special offers." Educate your clients and save them
headaches.

7. Build long term relationships with your clients.

Taking the consultancy approach with SEO offers many
opportunities to not only build customer rapport but also to
maintain it on a long term basis. I see my role as teaching my
clients as much as I can about the Internet side of their
business. The time you spend educating your client pays fairly
big dividends in terms of customer loyalty. What happens after a
while is, your customers will seek your advice on issues rather
than just get taken advantage of by one of those e-mail deals
that sounds to good to be true. Care for your client's business
as if it were your own!

8. Does your client need help to write a Media Release?

This may be a stretch for some SEO's but look for opportunities
to help your client promote their web site in different ways. I
like to assist my clients by doing little things that are easy
for me to do, don't really take too much time and add extra value
to my service. Examples of these services might be to help your
client write a good media release or the creation of little
counter top signs that advertise the clients URL. Do they need a
little checklist to help them promote their URL? Think value
added!

9. Practice customer service excellence.

One of the biggest loopholes in the Internet marketing and SEO
business, is lack of quality customer service. Do you return
their calls? Do you look after their questions promptly? Do you
keep them informed about the newest trends?

10. See your customer, as a customer for life.

Care for your customers business as much as you can with full
attention to detail. Most business owners are far to busy running
their business to look after all of their "web presence" issues.
This is why they hire you in the first place. If you remember to
deliver "excellence" in both customer service and communication,
you'll have distinct advantages over many other competitors. Look
after your customers well, and they will definitely look after
you well too.
About the Author John Alexander is the Co-Director of Training of Search Engine
Workshops with Robin Nobles. Together, they teach 2-day beginner,
3-day advanced, and 5-day all-inclusive "hands on" search engine
marketing workshops in locations across the globe. John also
teaches online search engine marketing courses through
http://www.onlinewebtraining.com, and he's a member of
Wordtracker's official question support team.

Understanding Search Engine Robots

2009-07-02T20:34:00.007-07:00

If there is one thing I have learned about robots, it is that there is absolutely no pattern to them. Most robots are stupid and wander randomly. For example, 50% of robot hits to my sites, ask for the robots.txt page and then go away never asking for anything else. Then they come back a week later, ask for the same thing and then go away, again. This happens over and over again for months. I have never figured it out. What are they doing? If they wanted to see if the website was really a web site, they could just Ping it. This would be much
faster and much more efficient. They seldom visit another page and if they do, they ask for one other page every visit or so. Some come in and issue rapid-fire requests for every page in the website. How rude! You have to quit worrying so much about robots. It takes 6 months before they request enough pages to do you any good. I really quit thinking about them a long time ago. Build a lot of pages correctly and, if you have reciprocal links to them, the robots will find them someday.
Try this: Go to AltaVista and type into the search box link:YourSite.com (Leave off the www). This will list the reciprocal links to your web site. Try link:crownjewels.com and you get 136 links to it. Think about this now: The robots say to themselves, "Here is a site that must be popular or why would so many websites SIMILAR to it have it's link on their pages?" Remember that only SIMILAR sites with SIMILAR THEMES would probably have a link to your site. They give more importance to this than you submitting your link to them. Wouldn't you?
Go to heavily trafficked sites matching your web site's Themes and use AltaVista to find out how many reciprocal links they have. This will prove to you I am right.
Search engines are nothing more than reciprocal links to your site. The problem is, you are constantly having to fight for your positioning in the search query listings. Forget about that. Leave the fighting to people who are able to spend 24 hours a day trying to trick everybody. Quit trying to compete with the large organizations pouring millions into their marketing. Completely forget about Search Engines after submitting to them and go after the reciprocal links. The Search Engines will then believe you are a heavily visited site because you will be. You will now be getting the traffic you so richly deserve.
Search engine visitors to your site, are often-times not qualified visitors. Too many visitors pop into your home page for 2 seconds and then leave. You know how it is. We all do it when we are using the search engines. Either it wasn't the information we were looking for, or they had this huge graphic on this stupid portal page, which just took forever to load. These visitors shouldn't even count, but they get counted as 12-18 hits in your server logs. Hits are requests to the server. One page request can incur a lot of hits: requests to the page itself plus the graphics, each count as a hit.
Reciprocal links bring in qualified visitors. These are visitors who were already on a web site which had matching Themes to yours. They already have a good idea of what type of site you are. They will come into your site and actually stay awhile. These visitors should count as double credit, they are so good.
I know which type of visitor I would rather have.
How do you get people to WANT to put your link on their web sites? Why would a similar site put a link to your site on theirs? Simple, you have similar Themes. You are similar, but not competition.
There is one very important lesson to be learned from this crazy robot behavior. You need to make the navigation in your web site so easy that a visitor can find any page within 2 clicks of your home page. One way of doing this is installing hidden DotLinks [Dotlinks are little periods that are linked to other pages which are not really noticeable on your page if you put it as a period. Although, they are not easily seen by the human eye, they are a link that a robot can follow] in your web site. When you do this, robots can find your pages faster and more easily.
Giving The Robots What They Want.
So how do you make the search engine robots give your site a better rating than all the other millions of websites trying to do the same thing? Simple, give them what they want. You can't trick them or make them think that you are better than you are. Think about a visit from the eyes of a robot. He finds a site, usually from links embedded in web pages, then loads the text from the first page.
He looks for the META tags and pulls out the keywords and description. If not there he takes the first 200 or so characters of text and uses them as a description.
The Title is extracted.
He extracts the pure text from the page (strips out the HTML coding). He takes out the common words leaving what he feels may be keywords. (Most do not do this last step.)
He now extracts the hyperlinks collating them into those that belong to this website and those that don't (He visits these later as this is how he finds new websites).
He may do the same with the email addresses.
He goes on to the next page and so on until he has visited all of the pages in your web site.
Now they store all of this information.
He now knows how many pages you have, how many 'outside hyperlinks in your site', and can give your site a score based on how it is set up. These are the basics.
What do they do with the info? When someone comes to search a phrase or keyword, another search routine program takes over using the information the robot found. A person types in the keywords and the search program returns the 256,000 pages matching their keywords. BUT they also consider the following: How old is the website or how long has the engine known about it? How large is the website? Was it properly constructed? How many hyperlinks are there to outside websites?
VERY IMPORTANT! How many hyperlinks are located on other websites to this site. The older and better the website the more links to it.
These robots know when you are cheating. You can't trick them. It is so simple for the robot developer to incorporate code to negate the tricks.
What about scoring keywords only once or twice per page or area like meta, title, etc?
Is this page close in size to all the other portal pages?
How many web pages in the same directory have the word "index" in them?
Does this site have a lot of content?
Are there links to outside sites?
Each page can be checked and compared against what the robot feels is a statistically normal page. These are computers you know.
You need a lot of pages with normal content. Instead of spending the time to make fake pages, give the real ones content. This will also give your visitors something to come back to. CONTENT
I hope this helps in your future marketing decisions.
About the Author David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

Internet Marketing And Online Advertsing

2009-07-02T20:34:00.005-07:00

Advertising has taken on a whole new concept. Expensive marketing campaigns such as TV advertising and newspaper advertising is no longer as effective as it used to be. More people are now choosing to keep up to date on products, services and the news online rather than go to the effort of buying newspapers and traipsing the high streets for the information or product they want. As the internet gains an ever increasing number of users it seems like the obvious place for advertising a business. No paper wastage and no waiting for the printers
to get it right. Internet advertising is quick, efficient, and cost-effective.
Every business has the potential to increase its sales. Aim for the sky and the world is your oyster as they say. Internet advertising allows businesses small or large to reach maximum audiences thereby increasing sales dramatically. There are a range of marketing techniques that internet advertising agencies utilise in order to get your website noticed, such as Search Engine Optimisation, Pay Per Click, and Link Building. UKIM specialise in internet advertising to get your business out there, to the world of internet users and potential customers.
UKIM know their stuff. Let them organise your internet advertising and you will see the customers flock to your site. Internet advertising, like for example in top search engines, is guaranteed to reach a lot more relevant potential customers than advertising in local and national papers. Say your business sells garden furniture for example, what do you think is going to gain maximum interest, a local paper that everybody and anybody might read whether or not theyre interested in garden furniture? Or internet advertising that pops up when someone types the relevant keywords into the search engines? UKIM know the answer and theyd like to help you find the answer to your online advertising needs.
If youre wondering how to increase interest and increase sales then do not delay and speak to one of our consultants and plan your internet advertising today. UKIM would be happy to assist you in getting your show on the road. Dont waste time with those newspaper advertising sales calls and get your internet advertising organised through a reputable company, such as UKIM.

About the Author:

Internet Security Suite Software Review - Total Protection from Viruses, Spyware and Malware

2009-07-02T20:34:00.003-07:00

Protect your computer with the latest in total protection. Use an internet security suite to stop viruses, hackers, malware and more.

Total Internet Protection

The internet super highway is full of all kind of viruses, malware, spyware, trojan horses and worms. You may not believe it and I'm quite sure the next time you purchase your new computer and forget to install some type of protection, there is a realistic chance that you will arrive at another opinion.

Make no blunder, malware's and viruses a
e active and ready to exploit your computer. The long-established types of internet pest, spyware and viruses and Trojan horses, are very much still out there. We have not even mentioned the attacks of the spammers, phishers and online predators. Naive bystanders are moving enormous amounts of money transactions, business intelligence online, personal information and that attracts criminals. Luckily, the security software manufacturers have developed the newest versions of their best products, the internet security suites.

Internet security suites aspire to give you an impenetrable defense, guarding you from almost all terrorization of your computer found on the internet super highway. These security suites can stop practically all the threats all on one software program. Anti malware, anti spyware, anti virus, anti spam and anti phishing threats are stopped by security suites.

In addition, security suites include parental controls, content filtering, firewalls and keylogger detection. What you have at your disposal is an online suit of body armor that is as strong as a bulletproof vest that can stop and work in opposition to any of the mentioned internet threats.

Features to consider:

• Firewall protection – does it work

• Spyware detection and removal

• Keylogger detection and removal

• Easy to install

• Simple to setup

This all sounds just great, however there is a price to pay for all this protection built in one software program. Many of these programs can be bulky with lots of software code, control panels, settings, menus, and buttons to figure out what they do. With all these options available, these programs can at times become bloated and may seem to slow the computer down. The result? Many of computer users will shy away from running these applications and security software suites or may just turn down the protection, so that eventually there is not any protection left.

That brings us to the new breed of software security suites. The top programs today are much easier to operate and are user friendly without sacrificing protection of your computer. These programs have the ability to run without your computer crawling page to page and slowing down to a frustrating pace. Many of these programs will allow you to click just a few buttons to make it easy to set up and operate.

Top Internet Security Suite Software Programs

Norton 360

PC Security Shield

ZoneAlarm Pro Suite

About the Author

You can find the top rated Internet Security software programs to protect your computer. In many cases you can find discounts that range from 10% to 25% Off at FilterGuide.

&'audio On Flash&' Tool - It Works. Period!

2009-07-02T20:34:00.001-07:00

Technology keeps bringing surprising solutions - Flash Audio Tool quickly enables you to significantly improve your Site's performance. One thing is for sure - it is more effective than just using plain text. If you want to
learn more about it, keep reading this article.

Quick overview

"Audio On Flash" Tool performs an automatic conversion from music/audio formats to Web-Format. The process is quite short and easy. You provide it with the requested files, select a player type and that is it. By the end you get a small code that needs to be embedded onto your desired webpage.

The following process enables you to create a 'streaming webaudio' file - it can be played immediately without having to wait till the entire file is downloaded.

Using such technology provides numerous opportunities and advantages; for example: creating a more personal approach that in most cases simply works better or creating 'voice' products by simply talking into a microphone for 60 minutes or so, and then selling an audio-eBook.

Tip

There is one important rule to remember while using this technology: focus on your listeners - talk more about/to them, not about yourself. One other thing: there are many complicated and expensive solutions out there, start with the simple ones - you'll quickly find out that it is sufficient in most cases.

Summary

Many Website(s) owners already found this outstanding Flash Audio Tool as one of the most effective Online-Marketing tools that truly bring results. Saying just a few words can sometimes be much more effective than trying to express yourself in writing. It is advised to test it in order to explore and see how it can easily improve the productivity of your online business.

About the Author:

Learn how Flash Audio Tool easily enables you to convert, upload, and play streaming audios that generate more traffic and increase your Website's conversions.

Visit: AudioInWebsite.com

Worm Protection - How To Protect Your PC From Worms

2009-07-02T03:31:00.003-07:00

Get the idea on the Worms

Among the three widespread malwares or rather the malicious software, of Viruses, Trojans and Worms, Worms are the most lethal of all as they can carry out devoid of any human intervention. They replicate just as the viruses do, however they are more self contained as they don't require host program for proliferation unlike the viruses. Networks with several routers, servers and clients are usually affected by worms. However, Worms cause around the same damage like viruses do ranging from files dele
ion to corruption of programs. In the view of the fact, that internet is more of a knot of networks; it is quite vulnerable to worm attacks.

How do they affect Servers and Routers?

Servers are controlling computers having massive storage capacity and stock up generic resources which are usually shared by other depending PCs or clients within the network. On the other hand, routers route the traffic within the network and are more like dedicated servers having customized operating systems. When worms are unconstrained on the network, they proliferate all by themselves gobbling up the CPU time parting little or no time for the remaining programs to execute. This makes the network endlessly busy slowing down the network traffic.

Noteworthy worms

Payload is malicious software often carried along by worms. It could always be a spyware which would sneakily monitor activities and actions of your PC or the hidden access points of the network which is the backdoor installation program and could be used to steal data or spam programs from your PC by hackers. Another fast scattering worm was discovered in 2004 namely, MyDoom. Emails stretched this by enclosing the message "Andy, I'm just doing my job, nothing personal, sorry". The creator of MyDoom was by no means notorious; however, it is supposed to be directed towards the company website SCO, i.e., Santa Cruz Operation, so that the traffic of the website could be slowed down. Subsequently, this soon broadened to further internet sites, shoddily slowing down the different networks which were part of internet as a whole.

Ensure to keep your antivirus program running

The malicious Payloads accompanying with worms can lead to substantial breakdown in a PC in any network. Hence, it is always mandatory for you to switch on the antivirus programs within the network. If this is not followed, it is possible that data is transferred external to the network or files are deleted cautiously.

De-Worming

There are various firewalls designed to organize and control network traffic which acts as a shield to various PCs within the network by cloaking them well. They are rationally successful in saving the PC from worm attacks. Worms are mainly scattered to networks with the help of emails. Hence one should be extra cautious when opening emails from unknown senders or getting hold of mysterious files as attachments, as the distribution is by means of this source. No matter whatever precautions you take, at times your PC may be attacked by worms. If you think your computer is showing symptoms of being sluggish slowing down the internet speed, or re-boots often then it is high-time you scan the system with some antivirus software right away. If your confined software doesn't help in de-worming, then you can always refer the internet for the wide range of options available.

About the Author:

Affiliate Marketing: How To Get Started In Internet Marketing In 3 Easy Steps

2009-07-02T03:31:00.001-07:00

Affiliate Marketing In 3 Easy Steps

Affiliate programs are where a vendor or merchant will pay a portion of the revenue generated by and affiliate to that affiliate. The affiliate simply drives traffic to the merchant's offer, and receives commission for each sale that derives from traffic he sent. This is one of the fastest growing industries today, as it is both cost-efficient and effective for all parties involved.

The merchant gets to have his product promoted by hundreds of other people. He achi
ves this risk free as he only has to pay for the desired result (a sale). The more affiliates the merchant can obtain the more sale he can expect. The merchant saves himself time, money and effort in finding the market for his products, as this is done by the affiliates.

The affiliate marketer also has many benefits. The affiliate does not have to worry about maintaining a website and product. The affiliate also has no worries over customer returns, refunds and customer service. His job is simply to drive traffic to the merchant's website via his affiliate link. The only overheads an affiliate will incur is advertising expenses (if any)

If you want to join the leagues of super affiliates and want to have an unlimited earning potential, follow these steps to start in an effective affiliate program:

Step 1

Firstly you need to find a good product or service to promote. It helps to start with something that your passionate about. Then find a target audience that you are very familiar with. This will help you easily get your product in front of a market that you can relate to. You can then easily provide honest reviews about the product, and tell people with about your experiences with the product. Then provide a link to where they can go to obtain the product. Obviously when they buy you get the commission.

Step 2

After you have found a service or product that interests you, get a domain name and a reliable hosting account. Then create or hire someone to create a website for you. This is where you will feature the products you want to promote. As mentioned in step 1, it might be a good idea to have a few reviews on the products. Make sure your review is honest and covers both the good and bad points of the products.

When featuring products on your website, it is also a good idea to have all the conversion rates of the products - can be obtained from the merchant. You want to know how many visitors you need to generate before you get a sale.

Step 3

Now you are ready to promote! You have chosen all the important things, including the products; merchant and even created your own site to feature the products. Now you are left with the job of driving traffic to your website. Be creative, and be willing to embrace new ideas.

Firstly, use all the free methods you can think of. Article marketing, link exchanges etc... Concentrate on getting your website linked to from as many other websites as you can. Then go for volume and sales. Use Email solo mailings, endorsement letters and Pay Per Click advertising. This method will build your Google quality ranking and help your site rank higher in Google. Once you are on the first page of Google, you will be getting thousands of FREE visitors to your site daily!

If you want to get a head start in the affiliate marketing business without designing your own website, why not join Tissa Godavitarne's affiliate program. It is 100% FREE to join, is in an extremely popular niche constituting more that 30% of all Google searches and he includes your affiliate link in his personal PPC campaigns! That's free traffic to your affiliate link! Click here to learn more.

About the Author:

Jean Anderson is an expert author for www.topics-discovered.co.cc/MaverickMoneyMakers as seen on CNN, CNBC, Fox News and Entrepreneur Magazine

Why Search Engine Traffic

2009-07-02T03:30:00.005-07:00

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would a
yone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.

Have you ever been contacted by online marketers who promise to deliver a "ton of traffic" to your website" ? I get these emails every day. Here's a quote from one I used to get 10 times a day (until I automatically filtered it to trash):

"Hi I visited www.metamend.com, and noticed that you're not listed on some search engines! I think we can offer you a service which can help you increase traffic and the number of visitors to your website.

I would like to introduce you to thispromotioncompany.com. We offer a unique technology that will submit your website to over 300,000 search engines and directories every month.

You'll be surprised by the low cost, and by how effective this website promotion method can be.

To find out more about thispromotioncompany and the cost for submitting your website to over 300,000 search engines and directories, visit www.thispromotioncompany.com. (...)"

Have you ever received one, and wondered why they were contacting you? First off, how did they find your web site? What search engines are they referring to? If they really could deliver on their promise, then they would have so much repeat, and word of mouth business, that they wouldn't have time to be calling or emailing you. Lastly, how many people actually believe that there are 300,000 search engines?

While it's true you need traffic from the search engines, you don't need to use spam techniques to get it. You need real results, and not false hope.

Increase Web Site Traffic,.. Naturally

It is true that the best way to obtain lots of targeted traffic (customers) is to acquire it based on relevance, via the search engines. Various studies show that anywhere from 83% to 92% of first time visitors to a web site find it through the search engines. That's an incredible statistic. If you are not acquiring those customers as a result of a relevant query, then they will be disappointed. They may be disappointed with the search result, but more likely, they will be disappointed with your web site.

In the online world that's your first impression. We all know how important a first impression is. You can never get a bad one back, and a good one will carry you a long way. You have to make sure that the search engines are sending you visitors that are looking for your products or services. If your web site matches their interests, they will remember it, and come back, even if they do not make a purchase on that visit. If they find it irrelevant, they may have subconsciously formed a negative opinion of your online business, through no fault of your own.

Search engines provide a continuous stream of targeted visitors to your website, and for the most part, it's free of charge. Some engines do charge a listing fee, but most do not. The only thing the search engine asks is that each web site operator makes an effort to provide relevant and good information to web surfers for a particular search phrase. If a web site does so, the search engines will reward the site with increased good quality traffic.

Search engine traffic is a win-win situation for any online business. It doesn't take much to improve on most web site's search engine traffic - it just takes optimization. Did you know that as of January 1 2002, there were 160,000,000 domain hosts in use worldwide? Did you know that 88% of the web pages worldwide are not indexed by the largest search engines? 88% of web pages are not optimized. How can any business survive on the Internet if it is not optimized for the search engines, and thus can never be found? How can they exist if over 83% of first time visitors never find their web site? How much more money could a web site operator earn if they ensured their web site was even partially visible?

If you have an informative web site, the search engines want to send you lots of customers. That's because the more web surfers find what they want, the more they'll use a particular search engine and recommend it to their friends. The search engine also benefits, as it becomes known as a resource that gets its clients - the searchers - to their destinations quickly and efficiently. The more people recognize how well the engine works as a resource, the more it gets recommended, and used. As the popularity increases, so do the engine's revenues from advertising.

What Does Your Web Site Need To Receive Traffic From The Search Engines?

Small web sites with only 1 or 2 pages set themselves up for failure, simply because they usually don't have enough content of interest. There are of course exceptions, where the 1 or 2 pages are each as long as a book. But these are awfully frustrating to read, and no one will be satisfied with them. Most often 1 or 2 page sites are simply too short to provide any useful information, so the search engines don't take them seriously. Among other factors, the search engines examine how deep a site is. The more meaningful content present, the more weighty the site is viewed as, and the more importance it is given.

If you are wondering about whether to bother, ask yourself this: Why does your company have a web site? What does the company do with it? Think about it. Most companies today have web sites, and most market the web sites to facilitate customer acquisition, to increase their customer base, and to improve customer retention rates.

There are a number of reasons for having web sites. Many companies use theirs to enhance their customer service. Using a web site as a marketing vehicle is a great way for a company "to put the word out" about products, services, or offerings.

Most importantly, remember that your web site is an online resource that your clients can use to find answers to frequently asked questions, "how to" tips, and to educate themselves. When including content on a web site, always remember that the knowledge shared may be common to you, but it's likely that you are an expert in the eyes of your clients. People visit your web site for your product or service, but also for information. If they find useful, relevant, information, they will keep coming back, and will likely make purchases. People like to buy from experts.

Instead of thinking of your web site as nothing more than an online billboard or business card, think of it as an online menu, that lets people get an idea of what it is you do, and how you do it. Develop a content rich website, optimize it, and let the search engines increase your website traffic, naturally. If you optimize each major web page within your site, you will increase the rankings in the search engine results and therefore receive targeted traffic for each of those pages.

Doing each of the above - ensuring relevant content is present, and optimizing the pages - will ensure that the search engines have what they need so they can do their work. It will also ensure that they can send you targeted traffic (customers), so that you can get that 83% of first time visitors your online business needs to survive.
About the Author Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, and phraseology and context search technologies. http://www.metamend.com

Web Hosting - How To Choose The Right Provider For You

2009-07-02T03:30:00.003-07:00

Thousands of companies, tens of thousands of different plans and only a few of them are really suitable for your web site and for your online needs. This is what you are confronted with when choosing a web-hosting provider.

Nowadays being part of the informational revolution that the Internet has brought along, it is compulsory for a business and also for individuals. No need to explain here why having a web site out there on the World Wide Web is such a must, instead we're only going to point out a few things related to
choosing an adequate web host for your web site. As complicated this entire business might seem, once you know what to look for, it's really easier to find it.

Analyze your requirements and stick to them

When evaluating their needs in terms of space and bandwidth many inexperienced web owners often buy more than they will ever need. As this is unbelievably common, many web-hosting providers size their web servers taking this into account and actually over sell the space and bandwidth thinking that customers will never make full use of it. To avoid web hosts that result to just that or crowed their web servers to get an extra profit per customer, simply ask them their client per server ration. As a diligent buyer, you should do this with all the other companies you find interesting to do business with and are eligible to host your web site.

A web site is almost like a living creature. It grows. So try to leave some room for it, don't just buy a web-hosting plan that will fit your needs just perfectly. Buy a little more so when the time comes to expand you would have the resources available. Think of the possibility that your initial bandwidth evaluation proves itself insufficient. You might find yourself in the position not to be able to use your web site because you have exceeded your bandwidth. So leave margin for error too.

Most web hosting plans come packed with features and some even offer pre-installed scripts and programs that might come handy for both knowledgeable and less knowledgeable web owners.

As you could consider any extra feature a plus, don't forget to look for the things you actually need like the OS (Operating System) or the PHP support. You decide what you need, don't let the provider talk you into something you don't want or is less than you have expected.

Support can you get enough of it?

Support is something you might overlook when you consider an offer that suits you in terms of space and bandwidth and is packed with all the other features you will ever going to need. It might be good to understand that the road to all those features goes through Support city. If the web-hosting provider is careless about the support he offers to his customers, any technical problem concerning your web site could be solved only after long hours of waiting and making plenty of irritating support calls.

To test the quality and the responsiveness of the support personnel, e-mail them some pre-sales questions. Is the response fact enough for you? Imagine that your web site is down and your company is just attending a congress many clicks are expected, but is your web site online to get them? Is the response you are getting from the support team thorough or is it merely scratching the surface? Is the response easy to understand for you?

A provider concerned about the quality of his support, would make available as many as possible ways to communicate with its clients. So find out as much as you can about its online support staff, help desk, message boards etc.

Information on the reputation of a web-hosting provider is something you might find on forums or discussion boards. Any disgruntled customers there? Would you like to be one?

Reliability is another aspect of the problem. Ask for the uptime of the company's web servers. Some hosts offer an uptime guarantee, usually 99.9% (100% is not a realistic figure in the computer world). The guarantee means that if your web site is not available 99.9% of the time, you will be refunded the money for that month or you will receive free web hosting for a month as compensation for your web site being unavailable.

Price

Well, true it's paid web hosting and this means you have to pay for it. My advice would be don't try too hard to find the cheapest possible web host. You will probably end-up wasting an incredible amount of time and is very likely that within two weeks after you have bought it, you will stumble upon a better deal. Apart from the irony of it and the loss of time, cheaper is not always better.

The other extreme, paying big money to get what you could have gotten for less is equally bad. At $50 for 200 MB of space with 2 GB of bandwidth you are definitely getting robbed, but the same service for $5 or $10 is a good deal.

The thin line between a profitable and, why not, enjoyable web presence and a nightmare with slow server response, unreachable support and irritating server downtime is drawn by you. By you choosing the web-hosting provider. Choose carefully: there can be only one a few that will live up to their promises and deliver for you good quality web hosting!

About the Author

Calin Indre is editor at HostPinPin (http://www.hostpinpin.com), a Cheap Web Hosting Directory Resource.

HostPinPin.com is a resource for webmasters and consumers looking to find a web hosting company. Providing web hosting reviews, compare hosting plans, web hosting articles, tips and more.

This article may be reprinted or published without the authors consent as long as the "About" and "weblinks" are kept intact.

Types Of Website Design Layouts

2009-07-02T03:30:00.001-07:00

The concept of website designing abides by certain rules and features to get superior end results. By following basics of website design layout you can create websites with better functionality and visual looks. Ask your website designer to design quality web pages that are aesthetically alluring to your visitors. more visit to :- www.automatic-content.com Apart from looking good the website should be useful as well.
The layout that you choose for your website is the determining factor of how balanced a site is! Placing the light and he
vy design elements of a web page correctly is main factor in website design layout. how different elements on a website should be placed and in what format. It can be put in centre space or in the grid system as and what applicable.
Basically there are six types of website design layout that can be applied on any web page. Usually on a website 3 and more than 3 types of layout types are combined together for creating a perfect website design layout. Let us see what the different types of layouts are:
1) Symmetrical layout- In symmetrical layout symmetry is formed out of website by placing the different elements centre aligned or either of the one side of the web page. If left side of the page contains heavy design element, than balance it with appropriate design element on the right side also. But keep in consideration that the elements on both sides should not be literally similar. Complete symmetry is achieved when the design is either centered or uniformly divided in horizontal and vertical manner. This type of layout can be considered formal and balanced one.
2) Asymmetrical layout- As the term itself suggests asymmetrical, website elements are placed on a web page in an uneven manner. It can be in center, left or right whichever way designer likes to place the elements on the page. more visite to :-www.javascript-magic.com Asymmetrical layouts are dynamic and by means of overlooking the balance movement, tension can be created, expressions can also be conveyed to the users.
3) Isolative layout- In isolative layout either of these elements- logo, symbol, main product image, other important pictures are placed in smaller sizes on the web page. It can be placed on any appropriate space depending upon its visibility and usage factor.
4) Dominative layout- Here the logo, symbol, product image or any other picture is placed on the web page in enlarged size, making it the main attention attracting factor.
5) Radiative layout- The website content, image, symbol or logo can be highlighted using attractive light or flashing effect, making it pop up as the attention grabber part of the web page.
6) Repetition layout- In repetition layout any single or multiple elements are repeated twice or more than it on the similar web page. It put emphasis on a particular element that needs to be repeated for better visibility and holds greater importance.

About the Author:

www.instant-website-security.com www.instant-squeeze-page-mastery.com

Generating Organic Website Traffic

2009-06-23T20:40:00.005-07:00

Building organic website traffic isn't as hard as you might think. In fact, there are a number of very simple things you can do today that will drive plenty of traffic and won't cost you a penny!

It's the biggest mystery on the internet. Everyone wants to open an online business. Everyone has a great idea. Everyone has a sure-fire strategy for success. And in many cases, they go out and build impressive websites around their idea. They include features that make the site sticky, drawing visitors in and invi
ing them to browse around. The graphics are slick and the layout beautiful. Java and Ajax make the browsing experience smooth and seamless. But in the end, no one shows up.

The vast majority of websites never get much of any traffic. Of course, this should come as no surprise. There are millions of different websites, even within a single topic, and there's no way for the average internet browser to find one specific website without some help. And that's what this article is about. What can you do as an online entrepreneur to identify yourself to the masses and help them find their way to your website? More importantly, what can you do to achieve that objective with little or no money?

That last sentence is the most important one so far. We all know the pay-per-click options exist and our hard earned money can quickly and easily drive traffic to your website. We all know it can be done at the click of a mouse. But how much will it cost? For those of us who have tried this type of advertising, it's truly amazing how quickly you can run a tab paying for one click here and one click there. Well, as it turns out, there are some other options available that can drive just as much traffic and won't cost you a penny.

The first strategy is encompassed by this article you're reading. I wrote this article and posted it to the internet for free. Nobody's paying me a penny. I took the time to write is all down because I know how to post it to thousands of different article directories quickly. And at the bottom of this article is a short bio with some brief information about me along with my website address. That means everyone who reads this article has the option of clicking through to my website directly. It's called article marketing and it's one of the best strategies for driving website traffic.

The second strategy involves posting comments on popular industry forums. Once you register with a forum, you can post comments within any topic you can find a string for. Your profile usually allows you to create a signature and that signature can include your website address. Once again, you've leaving behind a direct link to your website every time you post a comment. And as such, I would post as many comments on industry forums as you possibly can – perhaps as many as 15 or 20 comments each day.

The third strategy is to post comments on popular blogs in your area of expertise of beginning a blog of your own. If you post comments on a blog for 10 consecutive days, I can almost guarantee you that someone is reading your posts. It just happens. People find stuff and you can quickly gain an audience by creating a blog. And of course, you can revert to posting comments on someone else's blog. You can always leave behind a direct link to your site when you do so.

The forth strategy is to make your website easy to bookmark with any one of the many social bookmarking sites that have emerged during the past year or so. It's the new craze and sites like StumbleUpon or Boing Boing or Digg can quickly drive traffic to your site if the content you're providing is appreciated by others. Adding the appropriate buttons and links only encourages that process.

Driving internet traffic doesn't have to be a mystery. It doesn't need to be a secret. And there are lots of things you can do to get plenty of organic traffic landing on your website. In most cases, it doesn't cost any money. It just takes time. And if you can allocate the time, you'll be amazed at how quickly it will also start happening. Good luck!

About the Author

Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on growth marketing and program implementation across business markets.

Anti Spam Fanatics ARE RUINING YOUR Business!

2009-06-23T20:40:00.004-07:00

Anti Spam Fanatics ARE RUINING YOUR Business!
by Laurie Rogers

Many marketers online are seriously doubting that "Anti-
Spam Fanatics" are ruining thier businesses. I have a
bit of news for you, IF YOU currently hold that "mindset",
it is time for a rude awakening! Not only are they killing
newsletters and ezines with a variety of filtering software
programs, they're also black listing domains, ISP's and
web hosts.

Don't think so you say? Check out a few of these sites:
ht
p://mailwww.cern.ch/spam/SpamDomains.html or
http://www.spamhaus.org or this http://mail-abuse.org/
Better yet, go to a search engine type in "Spam Filters"
you will be amazed at how many listings there are. Now
what exactly do these sites do?

They collect Domain, Hosting and ISP information and
BLACKLIST it. For instance, if a domain, ISP or hosting
company has a lot of "spammers" as clients, they'll then
put that company on a "Blacklist". So that ANY person
(guilty or innocent) using that ISP, Domain or Web Host
can NOT send any email what so ever to certain parties.

Now incase you didn't get that, I'll explain it in a simpler
form. Let's say you own domain @xyz.com and you are
trying to send an email to @abc.com, BUT @abc.com
uses M.A.P.S ( http://mail-abuse.org/ ) to block out any
"spammers" from reaching their clients. Now, let's say
your Web Host had a few "spammers" on their servers
at one point, guess what? You will NOT be able to send
any email to @abc.com!

Did everyone get that? Even if YOU are innocent, YOU
are really GUILTY, because of some MORON'S idiocy!
YOU are NOW going to pay the price for "anyone" who
spammed from your ISP (the bigger they are, the more
chance of that happening). Anyone who spammed from
your Web Host. And if anyone owned @xyz.com before
you did, you also get to "pay the piper" for their actions.

If you use a third party service to mail out your ezine or
newsletter and their company is blacklisted, well guess
what? Some people just won't be receiving it anymore!
I actually found that out, when I used a well known third
party ezine delivery service. And upon consulting them
about this, I ended up cancelling my account due to the
lack of company concern about the situation.

Thinking about registering that domain name? Or are
you going to jump on some fantastic web hosting deal?
Or are you contemplating switching ISP's for a better
rate? Or considering using a Third Party Service for
mailing out your ezine? Better think again and do your
history on them all, because the Anti-Spam Fanatics
ARE making business online a Living NIGHTMARE!

If you have been falsely accused of spamming or are
now being blocked because of it, you CAN fight back!
Go to: http://www.e-crucible.org and file your complaint,
as there is a pending lawsuit against "Anti-Spammers",
ISP's and hosts that utilize these programs.

By Laurie Rogers Copyright 2002 All Rights Reserved
About the Author Laurie Rogers is co-author of the Ezine Resource Guide, you
can check it out at: http://www.zineadz.com/erg.html She
is the owner of Optin Frenzy a list building program for ezine
publishers http://www.optinfrenzy.com You can also obtain
Laurie's articles at: mailto:ezinearticles@optinfrenzy.com

Some "Free Stuff" Still Survives Online

2009-06-23T20:40:00.003-07:00

Way back in the good old days of the Internet (mid to late
'Nineties), you could find all sorts of free "stuff"
online.

Everything from website hosting and email, to software and
long distance phone calls came free of charge.

Some of the free services survived, while others used their
venture capital to pay for the mansions and yachts of their
CEO's and then closed up shop within a few months - leaving
investors high and dry.

A few free services still exist on the 'Net in today&#
9;s more
realistic dot-com economy and today rates as good time as
any to take a closer look.

** Free Email **

Log on to HotMail.com and get yourself a free email account
you can access from anywhere on the planet you can find an
Internet connection.

HotMail.com and http://mail.Yahoo.com (with twice the free
storage space of HotMail) rate as two of the most
successful and long-lived no cost services left over from
the "free" glory days of a few years ago.

** Free File Storage **

http://briefcase.Yahoo.com still ranks as the number 1 free
remote file storage service on the Internet.

Store up to 30 MB of files remotely for access and sharing
from any Internet connection anywhere in the world.

Instead of lugging floppy disks around between office,
home, and laptop, you can store them online in your own
password-protected briefcase on the Yahoo high-speed
servers.

A great way to back up and share files worldwide.

** Free Website Hosting **

Tripod.com allows you to set up your own website absolutely
free.

They support their service with third party banner ads at
the top of every page you display.

A great way to get started, but any serious entrepreneur
will eventually want to get their own low-cost hosting
account costing as little as $5 a month.

DotEasy.com presents an excellent alternative to Tripod.com
if you want your own domain name and a year's hosting for
only $25 a year.

Other free hosting services include: GeoCities.com,
gurlpages.com, and myfamily.com.

** Free Software **

Freeware and shareware, two ways software developers
distribute their creations, either in a "try before you
buy" mode, or as truly free software.

Many developers around the world create software for their
own personal use but, lacking a huge buying market or the
skills to sell the software, some of them just give it away
or sell it for a nominal fee after you try it.

If you know where to look, you can get everything from
graphics programs and website builders, to FTP programs and
recipe books.

Log on to Download.com and Zdnet.com for two of the most
popular places online to find software before paying full
retail.

NOTE: make sure your anti-virus program is up-to-date and
backup all your important files before installing any
software.

Free stuff online will never disappear because, when
appropriate, it represents the perfect way to start and
develop a relationship with customers. Unfortunately, the
"boom" days of the truly free online "lunch" seem gone
forever. Sigh.
About the Author Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook that will teach you how to
use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links... "Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> http://www.turnwordsintotraffic.com

Rampant Rudeness on the Internet: What Would "Miss Manners" Say?

2009-06-23T20:40:00.002-07:00

Give some people a computer and an Internet connection
and they think it's a license for rudeness. What is it
about the Internet that causes some folks to take all
they learned about basic etiquette and throw it right
out the window?

Think about it: Just because your reader can't see you
doesn't give you the right to be rude, but there are
millions of Net users who feel that it does. I've been
called names I'd rather not repeat in polite company
and have been replied to in ALL CAPS. I'm
not deaf....
THERE'S REALLY NO NEED TO YELL.

I attribute this newfound sense of rudeness to the
feeling of invisibility one gets while sitting behind
the keyboard. I mean, would you really come up to me
face to face and call me a "Jackass" when you can't
read simple directions on how to unsubscribe yourself
from my ezine? I think not.

In this new digital age it appears we've taken everyday
common courtesy and thrown it right out the window.
Whatever happened to "please" and "thank you?" My mother,
who taught me as a child to call all adults 'Mr.' or 'Mrs.'
would have cardiac arrest over the emails I receive on
a daily basis.

Remember the "Golden Rule?" "Do unto others as you would
want them to do unto you." Translation: before you call
someone names, swear at them, report them to Spam Cop
or do any other annoying gesture, stop and think.
Maybe you did subscribe to that ezine and just don't
remember. Try giving someone the benefit of the doubt
before firing off an ugly email message that a real
live breathing human being with feelings is going
to read. Computers may not have feelings, but people
do and there's a person behind every email address and/
or website.

Here are the 'Top 10 Do's and Don'ts' for online communication:

1) Don't reply to someone in all caps; it's equivalent
to screaming at them.

2) If you receive a newsletter and can't figure out how
to unsubscribe, before threatening to sue or reporting the
publisher for Spam, politely ask the publisher to be
removed. Any ezine publisher worth his salt will be
happy to oblige. We really don't want to hold you
captive.

3) Try to reply to all of your email messages within
48 hours. If not, many people get annoyed and will
think you're avoiding them.

4) If you publish an ezine make sure you place subscribe
and unsubscribe instructions at the bottom of every
issue.

5) Don't use foul language in an email; that will get
you nowhere. If you're upset about something, please
state the problem clearly along with how you'd like to see
the issue can be resolved.

6) If you visit a website and it's not to your liking,
don't fire off a nasty email stating what a loser
the site owner must be. Remember what your Mom
use to say "If you don't have something nice to
say, don't say anything at all."

7) Make sure every page of your website contains an
email address to contact you. Please don't make
me fill out a long form just to ask you a simple
question.

8) When replying to an email, keep the original message
intact so the person you're replying to knows what
you're talking about. Personally I receive over 300
messages a day, so I need to see your message in context --
otherwise, I may not understand it.

9) If you buy or sell products/services online, make
sure you're using an online payment service like
PayPal.com in order to move money around quickly.
Don't make snail mail your only payment option.

10) Pay your bills in a timely fashion. If you owe
someone money online don't make them send out 10
emails telling you your payment is overdue. Pay
promptly.

So there you have it; my Top 10 rules for being more
polite and less rude online. If you incorporate
these tips into your daily Internet dealings you'll
find the Net a little warmer and a friendlier place
to be.

There's enough road rage in the world, so when traveling
the information highway please remember that we're all human. Your
computer is just a tool used to communicate with others. Please be
KIND
to them!
About the Author Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be kept
up to date on new auctions as they're added and much
more subscribe@ezineadauction.com- To advertise on the
website send mailto:advertise@ezineadauction.com

HOW TO "BRAND YOURSELF ON A SHOESTRING BUDGET"

2009-06-23T20:40:00.001-07:00

We hope that the following article may be informative
and helpful to your e-zine readers, or on your web site.
You have permission to publish this
article (formatted to 60 characters, approx)
electronically or in print. If my article helps others
"out there" in any way, then I'm happy.

"We share what we know, so that others may
grow".

THE FIRST STEPS TO GETTING NOTICED IN
"THE VAST AND UNCHARTERED WORLD OF CYBERSPACE"

by Craig Lock

"To win, you fir
t have to be noticed"

Thought I'd share a few hints, based on our experiences
over the past five years...

In listing our various web sites, we only concentrate on the
major (12 or so search engines) and directories, like Open
Directory, who supply their database to many of the big
search engines. We've found that we check our listings in the
search engines every two months or so and do resubmit - just
to the MAJOR search engines. Though I don't try it with Alta
Vista and especially Yahoo (as we are already high up there
with our creative writing courses). I don't dare risk them
chucking us out, though I don't think they will! We've had
some difficulty with HotBot and Lycos (especially) and Open
Directory in getting listed, so I do re-submit from time to time
and they then seem to get listed. Alta Vista seems to take a
while - about 6 weeks. Believe Lycos is "winding down" in
listing sites incidentally.

So suggest checking your listings occasionally and resubmit-
ting (INDIVIDUALLY). I don't think any of the major search
engines see that as spam.

We also submit to the regional Yahoo (Australia and New
Zealand) and find we get listed quite speedily. I bid on key words
with Go To for 'writing courses', but we've found the traffic
from them to be minimal.

A thought, sorry question, on which to end...

With all the comments and articles about search engines and
so many people spending so much time and effort "trying to
get the better of them", why don't more web marketers rather
spend their valuable energies in activities, which they CAN
CONTROL to some extent. Once you have posted to the
major search engines, monitor your positioning from time to
time (say once a month) then LET BE. You'll never beat them,
because their policies change all the time. Start concentrating
on MARKETING and carving out a UNIQUE NICHE for yourself
on the WWW with your particular products.
Be UNIQUE and "brand" yourself as an expert in your field
with your own individual "style and niche". We mainly do that
by writing articles and submitting them to article announcement
lists, like Article Announce, Free Content, Publish in Yours, Publisher
Network and Article Publish. Articles with your website in your
signature file bring traffic, which then lead to SALES...and best of
all it's free advertising and helping others at the same time by sharing
your knowledge and experiences in your field of expertise.

It's been a long learning curve for us at Eagle Products (NZ)
seeing what works and what doesn't in getting listed with the
major search engines ...like the lessons of life itself.

Hope this info may help you readers "out there in cyberspace".

Go for it and good luck.

Craig Lock

About the author:

Craig Lock has been successfully marketing products online
for the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.
http://www.nzenterprise.com/

For interactive computer and internet coaching on CD, click on:
http://www.nzenterprise.com/4reel/

THIS ARTICLE MAY BE FREELY PUBLISHED.

If you have knowledge, let others light their candle at it"
- Margaret Fuller
About the Author Craig Lock has been successfully marketing products online
for the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.
http://www.nzenterprise.com/
For interactive computer and internet coaching on CD, click on:
http://www.nzenterprise.com/4reel/

Linking is Good, but Proper Linking is Sublime

2009-06-15T00:52:00.009-07:00

It isn't hard to place well in the Google searches. Whether you're selling used cars or just promoting your new ideas, the key to good placement in search engine results is proper anchor text.

If you do a search for Oklahoma City Used Cars on Google, you will notice a trend. Page 1 has the sponsored listings, followed by the Map listings, followed by 10 natural listings of various car sales sites.

Conspicuously in the middle is a dealership. This deal
rship isn't even inside the Oklahoma City limits. It could not be found on Google 2 months ago. Still, there it is.

We were able to achieve high rankings in this relatively difficult keyword strictly through anchor text link building. Despite having a few hundred links compared to thousands for the competition, this car dealership was able to "play in the big leagues."

There are directories, link exchange programs, blogs, and comments in forums that many point to as great ways of building links. While these are all great methods, there is a way to trump these and dominate the rankings.

Simply stated, good writing is still the best way to get to the top in Google. By good writing, I mean articles that are compelling, well titled, and with the targeted keyword utilized in the anchor text.

If an article is compelling and posted on a free article site (such as articlesfactory.com), those who need good copy for their sites and blogs will pick it up. While the links created from these other sites won't have the same weight that the original article had when it was indexed, it will still be a link.

For example, if you were promoting a used car website and you wanted to place well for particular cities, you would want to write good articles about used cars and put your anchor text either in the article or in the About the Author section. Discussing Los Angeles Used Cars and placing the link within the article will help that site place better in the search engines.

The most important part is the toughest part. The information must be fresh and you have to keep posting. Writing one article a month won't cut it. One a week won't even be enough for tougher keywords. You have to be willing to put out 3-5 articles per week if you really want to dominate Google.

About the Author J.D. Rucker promotes automotive websites such as Oklahoma City Used Cars, Los Angeles Used Cars, and Oklahoma Car Dealers.

Affiliate Marketing - How Will You Promote Your New Business?

2009-06-15T00:52:00.007-07:00

Affiliate marketing is the easiest way to start a business online if you don't have any specific area of expertise you can sell.

There are many reasons, but here are three reasons I would start market affiliate programs:

1. You don't need to create your own products,

2. You don't have to deal with customer service very often, and

3. You can create a business on just about any topic you want, including a hobbie.

Affiliate programs generate billions of dollars every y
ar in revenue. For your success visit www.ppc-profit-marketer.com there is plenty of room for growth, and so anyone can make money. If you're looking for an easy way to start a business online, affiliate programs are your answer.

When starting an affiliate business, there are three things you need to do to get started:

1. What will your topic be?

The first thing you need to do is write down several topics you're interested in. This can be anything. Don't limit yourself in this stage of your business. You're just getting started, so right now is the time to let your imagination run free.

Once you've chosen several topics, you want to do keyword research. Look for what's called "Long Tail Keywords". These are usually keyword phrases that have three or more keywords. Some of these you will be able to use. Others you will need to discard.

Then compare the amount of searches to the amount of results you find in the search engines. If a keyword phrase is really competitive, you may want to discard it.

What's important here is that you remember there must be an audience for whatever you choose to market. Also, since you're starting an affiliate business, you're not limited to the number of topics you can promote. It's a good idea to find three to five topics you are interested in and then diversify.

2. Will you build a website?

Although some would tell you that building a website is absolutely crucial to your affiliate marketing success, it really isn't. There are plenty of marketers who send traffic directly to the merchant using pay per click, or some other marketing technique that doesn't require a website.

The purpose of your website is what's critical here. You can build a site as simple as a one page lead capture page to capture email addresses. Give your visitors a free report or some other bonus for joining your list.

3. How will you promote your new business?

How you promote your affiliate website depends on several factors. Do you like to write? Does the technique you have chosen require a lot of time? Do you have some spare cash you can use to promote your new business? By visit on www.affiliate-windfall-secrets.com if you do, then you can combine your marketing with simple websites and earn your first commissions in days.

Internet marketing techniques to consider are: search engine optimization, forums, article writing, pay per click, and free classifieds. These work well with affiliate marketing. Choose one and try it for awhile. When you feel comfortable, choose another and add it to your marketing plan.

Before starting an affiliate business, you should consider these factors. After all, if you're looking for an easy way to start a business online, and you want to start earning quickly, affiliate marketing is the way to do it.

About the Author:

www.cajuns-recipes.com
www.delicious-sandwich-recipes.com

Search Engines Dont Give Higher Rankings For A Pretty Site

2009-06-15T00:52:00.005-07:00

Theres an old saying, People vote with their pocketbook. Id like to suggest they also vote with their apathy.
Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just dont have the enthusiasm they need to venture through yet another animated flash design.
Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while oth
r times it appears sites with surprises and a graphic intense format captures attention.
The problem is knowing which format is popular at any given time. more visit to :-www.instant-website-security.comSometimes your site design should operate independent of what seems to be gaining the most immediate attention.
I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldnt easily find what I needed.
You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but Ive never found that to be true.
Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.
Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.
If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.
Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. more visite to :-www.instant-squeeze-page-mastery.com If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in whats being sold.
In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).
but they do pay attention to what you say and how you say it &' make that your priority and the rest will fall into place.

About the Author:

www.html-lockdown.com

www.impacts-audio.com

SEO Ways To Make Money Online For Your New Internet Online Business Opportunity

2009-06-15T00:52:00.003-07:00

You may have found the affiliate internet marketing products or services that people are hungry for and joined the best home based internet business too. But have you mastered the techniques to drive massive, free organic traffic to your beautiful website selling these wonderful marketing products.

Search engines are not the only way through which visitors get to your website. But I have read that most people say Google analytics for their sites show about 50 percent of visitors came from searches. The rest of their
visitors came from referring sites with about 10 percent already knew their link. Optimizing your site for search engines, therefore is very important if you want to maintain a steady flow of visitors to your site. In this article we will discuss how seo can influence ways to make money online for your new online business opportunity.

1. Maximize Searchability Through Good Content

Match your business goals to the goals of your anticipated reader. If your site is about dogs, show pictures, describe their habits and why they are called a man's best friend. If you think your reader would want more information than you can provide on your webpage, create a page with links to other relevant sites. If your content is good, well respected sites in your field will not only be willing to link to your site, they will want to as it adds value to their site. Similarly if your site is on some online business opportunity that you wish to promote, your content is important and forms the backbone of your entire work at home business.

2. Optimize Your Website For Your Online Business Opportunity

Before you begin thinking of ways to make money online, you will need firstly to optimize your website. Your landing page should contain hundreds of key phrase variances people use in their searches and over time, these keyword phrases also increase in number. It has been thought by many SEO experts that meta description now does not add much value as before and some search engines especially Google ignores it at the moment. So what I do recommend is although you don't have to remove your meta description, do not get overly anxious to cramp all your keywords here. Instead, put more time and effort into optimizing your website with all the relevant keywords for your online business opportunity.

3. Internal Linking Can Benefit Your Online Business Opportunity

To do well in SEO, not only must you get links containing your main keywords in the anchor text, from other websites, you should also link to other webpages within your own website, using your main keywords in the anchor text.

Internal linking refers to linking your home page to your other pages within your website. What you need to do is use your main keyword in the anchor text and create a link pointing to your internal webpage. This is something you can easily do to get better search engine ranking for your online business opportunity and you will be surprised that not many marketers are practicing this nor aware of the benefits. This is because many marketers still work without a marketing plan and concentrate entirely on ways to make money online.

The two most important things to consider is how you anchor your internal links and what phrases you use to link. It is a good thing to link your pages together and you can also make use of a footer by linking to all your most important pages using the appropriate anchor text keyword phrase. You should avoid using words like "click here" as the anchor text does not help you or your online business opportunity at all.

Your business marketing strategies may present you different ways of making money online, but to really succeed, you do need to focus much on SEO and link building. Good search engine optimization is not a once and done activity. It takes significant knowledge, effort and time to gain and maintain top search engine placement. Keywords are the backbone of any SEO strategy. So using the right keywords for the website is a significant key to success in any online business opportunity.

About the Author

To find out the best ways to make money online to succeed in your online business opportunity visit Peter Lee's Work At Home Ideas and Opportunities

Yahoo! and Indiatimes- Changing times for India

2009-06-15T00:52:00.001-07:00

Yahoo! and India- A strategic move.

The latest news about Yahoo! buying a stake in Indiatimes couldn't have come at a more opportune moment. In a release by The Financial Times, states that "Yahoo, the US internet search engine, is in talks to acquire a minority stake in Indiatimes, the online operation of Bennett Coleman, India's biggest media group"So why this interest for Yahoo! towards Indiatimes? Let us first put forth the present Internet Market in India.

With an increase in the awaren
ss of the potential of Internet Marketing, and with various big companies such as ICICI, Citibank, HDFC considering Internet marketing as part of its budget, this only substantiates the fact of the growing online market in India.

Capturing a share of the still nascent Indian Markets

If all goes well between Yahoo! and the Bennet Coleman group, Yahoo can have the upper advantage in terms of reaching out to the Indians. We all know how aggressive Google has been in terms of improving its search features, and MSN following suit. This only intensifies the battle for the number 1 search engine. However, each search engine has its own loyal customers. However, Yahoo! has not been that aggressive and has been intelligent enough to diversify its services and not just relate to Search Engine marketing alone, targeted to the Indian Sub Continent.

Lets take a look at what Yahoo! has in store if everything goes well.

Indiatimes portal is owned by the Bennet Coleman group, which also publishes dailies such as "The Times of India" which was originally launched in 1838, the English language daily has a circulation of more than 21 million, apart from magazines such as Femina, etc and other journals. The biggest competitor to Indiatimes comes from Rediff.com However, Yahoo! has partnered with Rediff in terms of ecommerce. This gives Yahoo! the advantage in terms of partnering with 2 of the most popular portals in India in order to reach out to the most ignorant consumer who just recognizes the Internet as a medium to send mail and chat.With Yahoo! having its share in Small Businesses and with Rediff and Indiatimes too venturing into the Small-Medium segment, Yahoo! will have the upper hand as compares to MSN or Google.According to Alexa.com, which ranks websites based on the number of site clicks, the top two local portals in India are Rediff.com, ranked 139, and Indiatimes at 316 in a league of 500 most visited sites. Both lag behind Yahoo! IndiaThis leaves us with an obvious question as to why tie up with Indiatimes if Yahoo already enjoys a good ranking compared to Rediff and Indiatimes? There are various reasons behind this and one of them is to project Yahoo! India as a completely Indian Portal. Another fact is that when it comes to Online Advertising or the PPC Models, none of the 2 Indian portals have the experience in setting up the system to offer to the Indian online consumers. Although Rediff has ventured into this model, they still need to clean up the ground work.By joining hands with Yahoo!, Indiatimes can, if they want to, get the upper hand over Rediff in terms of technology implemented marketing vehicles. All said and done, the story is yet to begin. It's a win-win situation here with both parties (read as Yahoo! and Indiatimes) looking at seriously expanding their online presence. While Yahoo! can try to out beat its rivals MSN, and partly Google, Indiatimes can be comfortably slated to slide over Rediff and actually make it to the number 1 slot, with Yahoo! India backing it up.By reaching out to the Indian Markets, and already having consolidated its position in the Chinese market, Yahoo! is surely one company to look out for. After Google and MSN, may be its time for Yahoo to be in the spotlight. And finally, with these changes happening, may be its time the Indian markets have opened up and recognized online marketing.

About the Author

John Benjamin works as an Internet Marketing freelance consultant. He also operates his website http://www.promindsinc.com