For years conventional wisdom has said that articles are freebies and cannot be used to create income. Thanks to the powers of the Internet, this is no longer true. Thats because of a tiny item at the end of the page called the resource box.
When someone has taken the time to read your article to the end, he or she is engaged. They are truly interested in your topic and what you have to say about it. By the time they get to the resource box, they are in a great frame of mind to go further, to know more.
Here are several
principles for a Resource Box that brings in prospects:
<strong>Make the resource box seamless.</strong> Begin with the word and. Make it something like, And now Id like to invite or And now Id like to give you and follow with a link.
<strong>Design a special web page.</strong> This page will contain only that particular free offer. The page will have more information about the item and about you. It should be short with a clean, simple layout.
<strong>
Offer something small and free.</strong> By giving them a small free sample, your success rate will go up dramatically. Generally people shy away from sales offers at the end of an article and they begin looking at the article as a sales piece rather than what it is: a teaching tool.
<strong>Offer something that can be delivered by email.</strong> That way you can get those email addresses. It could be a document, an e-course delivered over time, an audio file, or a video file.
<strong>Create a follow up email.</strong> Youll do this in your autoresponder. Include the link to the delivery page where the item can be downloaded. On the delivery page, thank them for opting in and make the download the hero of the page. Under the download link, make another offer for something that costs $5-$7.
That email list is an open door for offers and event announcements like a well stocked fishing pool. Over time you will receive multiplied returns.
And now I'd like to invite you to get my free 30 Lesson ecourse "How to Support Your Family Using 1 Non-fiction Book." The course is delivered by email, on audio segment each day. To get yours, go to http://RoseyDowFreeStuff.com Rosey Dow is CEO of Experts in Focus--http://expertsinfocus.com
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